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How conversational content can help your marketing efforts

Another way to market your product or service? Really? Yes, we’re really looking into something new today. But don’t worry. It’s not groundbreaking. If you look at how the internet and your audience’s interests have changed, you’ll understand why conversational content might be worth investing in. Does this interest you? That’s the big question you […] The post How conversational content can help your marketing efforts appeared first on Yoast. http://dlvr.it/TD8bHt
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7 common technical ecommerce SEO mistakes to prevent

Ecommerce mistakes are as common as shopping carts filled to the brim during a Black Friday sale. Why is that, you ask? Well, the ecommerce world is complex. It’s easy for online retailers to trip over unexpected — but also quite common — hurdles. But fear not! Identifying and correcting these technical SEO mistakes helps […] The post 7 common technical ecommerce SEO mistakes to prevent appeared first on Yoast. http://dlvr.it/TD5xDX
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No, AI-powered search is not built on theft: debunking misconceptions

AI-powered search tools like SearchGPT have sparked both excitement and concern among SEOs. Recently, industry prognosticators have expressed fears about AI-driven tools undermining traditional traffic sources. They worry that widespread adoption of these tools will divert so much traffic away from previously profitable websites that the decline in visibility will “unalive” those sites completely. It’s […] The post No, AI-powered search is not built on theft: debunking misconceptions appeared first on Yoast. http://dlvr.it/TCWxnM
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Black Friday & holiday season SEO 2024: 10 tips to start preparing!

The summer has just ended. Should you already start preparing for Black Friday and the holiday season? Yes! They’re the biggest sales of the year, and ranking in Google is something you take time to do. It’s never too early to start getting your deals ready. So, if you have an online shop or an […] The post Black Friday & holiday season SEO 2024: 10 tips to start preparing! appeared first on Yoast. http://dlvr.it/TCVmcW
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Mastering Google Trends to improve your SEO

Staying on top of things and beating your competitors means staying on top of trends and consumer behavior. Over the years, Google quietly developed a tool that has become a staple in many SEO toolkits: Google Trends. This tool provides invaluable insights into what people are searching for. The latest update of Google Trends brings […] The post Mastering Google Trends to improve your SEO appeared first on Yoast. http://dlvr.it/TCFNKc
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Social media ads vs. organic strategy: which is better for SEO?

Even if you’re a new or experienced business owner, you can’t ignore the impact of social media on your business. It’s great for marketing, brand awareness, and SEO. But it’s quite a hassle to keep track of your social media accounts, website, blog, and your product(s). To save you time and money, we’ll be looking […] The post Social media ads vs. organic strategy: which is better for SEO? appeared first on Yoast. http://dlvr.it/TC8hVK
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Google ruled a monopoly; search industry braces for change

In a landmark ruling, a federal judge has declared Google a monopoly, citing the tech giant’s anticompetitive practices in maintaining its dominant position in the search engine market. This decision could have significant impacts on the search industry and digital marketing writ large, potentially reshaping the landscape for SEO strategies and paid search. As Google […] The post Google ruled a monopoly; search industry braces for change appeared first on Yoast. http://dlvr.it/TBb4nB
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