SEO and Internet Marketing

If you take your SEO and users seriously, you’ll be working on a kick-ass site structure. But, setting up a decent site structure can be challenging. Maintaining a decent site structure when your site is growing, is even harder. With all these new pages on your site, it’s easy to overlook something or make a […] The post 6 site structure mistakes and how to avoid them! appeared first on Yoast. http://dlvr.it/Ryn45Y

Going to the gym regularly might get you fit, but dropping that routine will get out out of shape in no time. The same goes for your website — without a good fitness routine and proper maintenance, it might become a mess. Yoast SEO helps your site with its technical SEO fitness and gives you […] The post Technical SEO fitness: take our quiz to assess your fitness appeared first on Yoast. http://dlvr.it/Ryj7wn

One of the focal points of Yoast SEO is getting out of your way. If we look at the technical aspects of SEO, Yoast SEO gets stuff done. Plus, most of it happens in the background, without you noticing it. But whenever you need to dive deeper and customize your setup for specific use cases, […] The post Yoast SEO 16.2: Getting your technical SEO in shape appeared first on Yoast. http://dlvr.it/Ryd9nB

In April 2021, Google changed how they assess content which ‘reviews’ products and services. The “Product reviews update” made it harder for pages that do little more than “summarize a bunch of products” to rank highly. But, unlike many other Google updates, this one came with a cheat sheet that describes what site editors need […] The post What can Google’s “product reviews update” teach us about “high-quality content”? appeared first on Yoast. http://dlvr.it/RyYF8c

One of the big questions with video SEO is whether you’re better off hosting all your videos on YouTube or whether you should host them on a different platform. Hosting your videos on YouTube means driving traffic to your content on youtube.com. Hosting your videos on another platform allows you to make your website the […] The post YouTube vs your own site: Which is better for video SEO? appeared first on Yoast. http://dlvr.it/RyTTZC

A bit of a scandal involving hospitals and the noindex tag, a postponed deadline for your Core Web Vitals and a whole new editing experience in WordPress. Our SEO experts Joost de Valk and Jono Alderson discussed the latest SEO news in April 2021 in our monthly webinar. If you’ve missed it, or simply want […] The post SEO news in April 2021: More time for your Core Web Vitals appeared first on Yoast. http://dlvr.it/RyCTK4

Have you been in the SEO industry for a couple of years? Then you’ve probably noticed that keyword density (or keyphrase density) has a bad reputation. So why do we still include it in Yoast SEO’s content analysis? When used correctly, the keyword density metric can be a great way to help writers keep their […] The post Keyword density can still be a useful metric appeared first on Yoast. http://dlvr.it/Ry8lt3

The web, and our online habits with it, are never at a standstill. One result of our fast-paced online behavior is that we scroll through our social media channels like nobody’s business. Or without having our full attention on it. Most of the time, your social image is the first (or only) thing that users […] The post How to create eye-catching social images for your content appeared first on Yoast. http://dlvr.it/Ry4mvH

Your focus keyphrase is the keyword(s) you want your post or page to rank for. If you’re particularly eager to rank for a specific keyword, you’ll probably be tempted to optimize many articles on your site for that keyphrase. But, that’s not what a focus keyphrase is for! You should only ever use a focus […] The post Why you should use a focus keyphrase only once appeared first on Yoast. http://dlvr.it/Ry0pXL

Here’s the thing: your site should be mobile-friendly. This should be your number one priority. If you want to optimize your mobile site, you have to improve your site’s performance, plus you have to make sure that it offers users an excellent user experience. In this SEO basics article, you’ll find an overview of what […] The post How to improve your mobile site? appeared first on Yoast. http://dlvr.it/Rxlhx6

If you’re not already working on it, now is definitely the time to start with SEO. You need to rank high if you want customers to find you online. So, what should you do? How do you get started with SEO? Or, how do you start with SEO on a brand new site? In this […] The post SEO tutorial for beginners: How to start with SEO? appeared first on Yoast. http://dlvr.it/Rxgj7R

These days, it seems as if everyone and their mother have an online store. Platforms such as WooCommerce and Shopify make it easy to start one, so why not? But, creating a shop doesn’t equal success. There are a lot of moving parts before you can celebrate sale after sale. One of those is writing […] The post 7 ways to improve product descriptions in your online store appeared first on Yoast. http://dlvr.it/RxbjXv

Can you tell me which video hosting platform is best for SEO? This is the question I get asked most frequently on the topic of video SEO, and it’s worth stating up-front that the categorical answer, like everything else in SEO, is “it depends.” Let’s discuss what you need to consider when choosing the video […] The post Which is the best video hosting platform for SEO? appeared first on Yoast. http://dlvr.it/RxWltQ

‘It was a bright cold day in April, and the clocks were striking thirteen’. The first line of George Orwells’s book titled 1984. Kind of pulls you in right? That’s the idea of storytelling anyway. Creating content that people won’t want to put down until they’ve read the very last letter. Nowadays, storytelling isn’t just […] The post How to create a digital story in WordPress appeared first on Yoast. http://dlvr.it/RxLR2h

“If only I could simply wave my wand and have a super fast website!” This has probably crossed your mind as well, right? Optimizing site speed and user experience is a lot of work and gets technical — and complicated — really fast. Most site owners or managers quickly need to talk to their developers […] The post 5 ways to improve your Core Web Vitals appeared first on Yoast. http://dlvr.it/RxGjzM

Many of you log into your site every day, or, at the very least, once a week. But, if you’re managing a small business or team, you can’t always spend a lot of time on your SEO. You probably have tons of other things to do! Here, we discuss a few small yet impactful things […] The post Everyday website optimization: 6 tasks for your daily SEO routine appeared first on Yoast. http://dlvr.it/RxC1n0

If your website is all about news, there’s a lot you can do to optimize it for search engines (and your users in the process). In this post, we’ll address some things you need to keep in mind, specifically when optimizing your news website. In other words, let’s talk about SEO for news sites. Getting […] The post News SEO: How to optimize your news site appeared first on Yoast. http://dlvr.it/Rx7H51

Today, we’d like to welcome another release: Yoast SEO 16.1. In this release, you’ll find a list of fixes and enhancements. That’s not all, as we’re also releasing News SEO 12.7. News SEO now comes with an improved user experience and a new spot in the WordPress sidebar. Read on! Enhancements Yoast SEO 16.1 comes […] The post Yoast SEO 16.1 & News SEO 12.7: enhancements and fixes appeared first on Yoast. http://dlvr.it/Rx5Zrr

There was quite a bit of discussion about a study that said that nearly 65% of Google searches in 2020 did not result in a click. This is one of the topics that our resident SEO experts Joost de Valk and Jono Alderson talked about in this month’s webinar. Want to know what they had […] The post SEO news in March 2021: A rise in Google’s zero-click searches appeared first on Yoast. http://dlvr.it/RwqW3H