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Are Google’s new AI Overviews the future of search?

Artificial intelligence (AI) continues to reshape how we interact with information. Google introduced AI Overviews in its search engine yesterday, marking a new milestone. These new features promise to enhance user experience by providing quick, comprehensive answers to complex queries. However, they also raise important questions about the future of content creation, monetization, and information […] The post Are Google’s new AI Overviews the future of search? appeared first on Yoast. http://dlvr.it/T6x9Xt
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What is off-page SEO?

SEO can be explained as any effort you make to improve your website. But did you know there’s an important distinction between on-page and off-page SEO? Optimizing your website is called on-page SEO and includes things like site structure, content and speed optimization. Off-page SEO entails, among other things, link building, social media, and local […] The post What is off-page SEO? appeared first on Yoast. http://dlvr.it/T6tV8X
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How to write better blog posts for your Shopify store

Having awesome products is why people would shop in your Shopify store. But there are many options to get people to notice those amazing products. One of those is content marketing, and then specifically blogging. This article will give practical tips on improving your Shopify store’s blog posts. Main reasons to publish blog posts on […] The post How to write better blog posts for your Shopify store appeared first on Yoast. http://dlvr.it/T6cJ7W
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Yoast SEO for Shopify receives a brand new overview page

Exciting news! Yoast SEO for Shopify’s latest update brings a brand new dashboard feature. Say hello to the Optimization overview – a pre-made priority list for your store’s SEO. Get a quick bird’s-eye view of your store’s performance and know exactly where to optimize first! We’ve also fine-tuned the sidebar menu for smoother navigation and […] The post Yoast SEO for Shopify receives a brand new overview page appeared first on Yoast. http://dlvr.it/T6XVkT
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How to get more value from site visitors with A/B testing

Beyond getting visitors to your site, you have the crucial task of converting them into engaged customers—whether they sign up for a newsletter, complete a contact form, or make a purchase. A/B testing, also called experimentation, is an important tool to maximize the value of your organic (and paid) traffic and grow your business. But […] The post How to get more value from site visitors with A/B testing appeared first on Yoast. http://dlvr.it/T6Wp3n
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Yoast SEO 22.6 brings more enhancements

Yoast SEO 22.6 is out today! This release has many performance and quality-of-life fixes to improve your favorite SEO plugin. Plus, we’re asking you to update your PHP versions. Find out what’s new in this post! Performance enhancements We’ve upgraded the processing of user metadata in this release, leading to improved performance, especially in generating […] The post Yoast SEO 22.6 brings more enhancements appeared first on Yoast. http://dlvr.it/T6DwNw
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Surviving the March 2024 Google core update

Google’s algorithm updates can shift the visibility of your sites. In March 2024, Google launched one of its biggest core algorithm updates yet, giving many people food for thought. This update differs from previous ones, as it targets low-quality, often AI-generated, content that’s cluttering search results. All of this affects the quality of information users […] The post Surviving the March 2024 Google core update appeared first on Yoast. http://dlvr.it/T620PT
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