SEO and Internet Marketing

Sports and fitness SEO is a really tough game. You’ll need to work hard to get those pages ranking (and keep them there). Plus, you probably need to think about how to turn those online users into customers. Luckily, you don’t need to be a tech expert to reach your sports and fitness SEO goals. […] The post SEO for sports, fitness and gyms: 5 tips to get you ranking appeared first on Yoast. http://dlvr.it/S4gWBc

Everything on how to give your webshop visitors the warmest possible welcome. Read about eCommerce usability and UX in our ultimate guide! The post Ecommerce usability: the ultimate guide appeared first on Yoast. http://dlvr.it/S4bvp2

Do you want to know how to stand out in Google’s search results? Do you want to brush up on your copywriting skills? Or do you want to know more about email and social media marketing? Then you’ve come to the right place! This August, we’re hosting four different online workshops on marketing and SEO […] The post Summer School: Free workshops on SEO and marketing! appeared first on Yoast. http://dlvr.it/S4XJYv

Many writing tools are English-focused and don’t work properly with other languages. At Yoast, we’ve been making our innovative readability tools available in many languages from the beginning. Our team of linguists tailors our analyses to every language, making sure that it makes sense and delivers proper results. In Yoast SEO 16.8, we add language […] The post Yoast SEO 16.8: Supporting new languages with Slovak and Norwegian appeared first on Yoast. http://dlvr.it/S4VgvS

Building an online store is easier than ever. Picking the right tool to power your new store isn’t. There are many tools out there, but for most people, the choice will go between the two market leaders: Shopify and WooCommerce. Both ecommerce platforms have a comparable feature set, but a different philosophy. Let’s take a […] The post Picking an ecommerce platform: WooCommerce or Shopify? appeared first on Yoast. http://dlvr.it/S4DmxW

Yesterday, there was another release of WordPress and once again it’s packed with lots of cool features. This release is a big step in the direction of full site editing. It brings us new possibilities to easily change up our pages, spice up our images, and other improvements to our favorite open source platform. Let’s […] The post WordPress 5.8: Paving the way to Full Site Editing appeared first on Yoast. http://dlvr.it/S49FQF

Do you have an online store? Or do you want to start one? If you do, you probably want to be found in the search results. That’s why we’ve added a new course to our Yoast SEO academy today: the Ecommerce SEO course! This course will help you set up a solid ecommerce SEO strategy, […] The post Out now: Ecommerce SEO training course! appeared first on Yoast. http://dlvr.it/S45kHb

Since July 2021, a whopping 42% of all websites are hosted on WordPress. And this number is only growing larger. Honestly, it’s not hard to pinpoint why WordPress is so popular. It’s one of the most user-friendly content management systems out there. Anyone can use WordPress to create a website that fits their needs without […] The post Learn how to use WordPress without touching any code appeared first on Yoast. http://dlvr.it/S42HDW

If you have an online store, you want to be found in the search engines, right? This has become even more important since lots of store owners have gone online in the past year and your competition has only grown! Fortunately, you can increase online visibility and sales with a kickass ecommerce SEO strategy. But […] The post Coming soon: A training course on ecommerce SEO! appeared first on Yoast. http://dlvr.it/S3nWKh

WordPress comes with a basic internal search system, but it has lots of room for improvement. If your webpage has more than just a few pages, you should definitely make sure that you’re providing a great internal search experience. Read on to understand why! Search is how we… search In the early days of the […] The post Optimizing internal search in WordPress appeared first on Yoast. http://dlvr.it/S3jmbg

You’re bound to have come across the term headless before, probably concerning a headless CMS. A headless CMS doesn’t have a presentation layer attached to it, making it a flexible solution when you want to target many different formats. But what does a headless CMS encompass, and are they even a good idea? Find out […] The post What is a headless CMS and what does it mean for SEO? appeared first on Yoast. http://dlvr.it/S3fZcP

Did you know Yoast SEO comes with a REST API that developers can use to access our metadata in a headless WordPress installation? By exposing this data, we help developers make sure that the SEO of the site you built in your headless CMS is top-notch. In Yoast SEO 16.7, we’re making more data available […] The post Yoast SEO 16.7: Extended headless support appeared first on Yoast. http://dlvr.it/S3fZWc

One of the often overlooked aspects of creating a video gallery on a WordPress site is SEO. Not only do you want to create a compelling user experience, and encourage your audience to navigate through and watch all of your content in one place. You also typically want Google to find the content, index it, […] The post How to optimize your WordPress video gallery for SEO appeared first on Yoast. http://dlvr.it/S3Zr0B

Some time ago, Google announced Web Vitals — a new set of metrics to measure websites’ speed and user experience. Last year, Google announced that these metrics would make their way into a core algorithm update as new ways of judging and ranking sites based on the page experience they offer. This update is now […] The post Page experience: a new Google ranking factor appeared first on Yoast. http://dlvr.it/S3FTS5

WordPress, as a CMS, is great for people who are just starting with their first website. It doesn’t require users to write code, it’s SEO-friendly and easy to manage. Still, there are a few mistakes many beginners make with WordPress, and some that more experienced WordPress users make too. That’s why it’s time I shared […] The post Need help with WordPress? 10 tips to avoid common mistakes appeared first on Yoast. http://dlvr.it/S39Yp1

Content production seems quite simple, in principle. You come up with an idea, write about it, do some SEO checks and click publish. Simple, right? In reality, it hardly ever turns out that way, especially if you’re working with a team. Miscommunications, last-minute changes, confusion about what needs to happens when. We’ve all been there! […] The post 10 tips to streamline your blog content workflow appeared first on Yoast. http://dlvr.it/S35tFB

Before your content can rank, it needs links. Google finds your posts and pages best when they’re linked to from somewhere on the web. Internal links also connect your content and give Google an idea of the structure of your website. They can establish a hierarchy on your site, allowing you to give the most important pages […] The post Internal linking for SEO: Why and how? appeared first on Yoast. http://dlvr.it/S2wpjj

It’s been a busy month for SEO news! We’ve had lots of Google updates and the start of the Page experience rollout. Plus loads of new Google Business and Shopping features — is Google the new high street? Finally, don’t miss our first look at WordPress 5.8, and a brand new search engine called Brave. […] The post SEO news in June 2021: Google updates, WordPress 5.8 beta, and loads more appeared first on Yoast. http://dlvr.it/S2rzVM