SEO and Internet Marketing

Reviews or testimonials are mostly said to work based on social proof. Social proof is a psychological process in which people copy the behavior of others in an attempt to reflect correct behavior. In addition, search engines are increasingly looking for that proof as well. In this post, I’ll look at how reviews work, how […] The post How to get ratings and reviews for your online business appeared first on Yoast. http://dlvr.it/S0pDC4

This month, Google held their annual I/O conference, an event at which they announce new product releases and other interesting stuff. They introduced us to MUM, their new language model and the next step in understanding online content. But meeting (their) MUM wasn’t all. There was lots of SEO news in May 2021 and our […] The post SEO news in May 2021: Google introduces a new language model appeared first on Yoast. http://dlvr.it/S0YX8Q

Have you ever looked at a piece of content online and thinking: Hmm, I’m not sure I can trust this? Who wrote this? Why should I believe a word of what they are saying? This happens more often than you think, especially if you are looking for content that you use to make decisions that […] The post What is E-A-T (Expertise, Authoritativeness, and Trustworthiness)? appeared first on Yoast. http://dlvr.it/S0Tcfl

When publishing a new video on your website, there are several considerations you need to take into account for video SEO. Not only does the video itself need to be optimized, but so does the page it’s embedded on. In this post, we’ll explain what you can do to work on your on-page video SEO. […] The post On-page video SEO: how to optimize your video pages appeared first on Yoast. http://dlvr.it/S0Pl5m

In this Martech Zone Interview, we speak to John Vuong of Local SEO Search, a full-service organic search, content, and social media agency for local businesses. John works with clients internationally and his success is unique among Local SEO consultants: John has a degree in finance and was... https://interviews.martech.zone/166

HomeToGo recently published a study on travel trends in 2021. While COVID won't go away in 2021, we believe there are a few trends crystallizing at the moment that are here to stay:The vacation rental segment's growth will be persistent. We believe the category has a tailwind due to the increase... https://resignal.com/travel-seo-report/

According to Search Engine Journal, 93% of all web traffic comes through search engines. We live in the age of SEO where, it is practically impossible to be a successful online business if you are not ranking in search engines. A decade ago, the competition was relatively low. All you had to do to rank was focus on certain keywords and your website would start to pop up in the list. https://www.sitepronews.com/2021/03/23/5-best-wordpress-seo-plugins-to-drive-traffic/

How many small businesses believe that Local SEO is simply getting listed in Google My Business? Many believe that their company will then be easily found on Google Maps. But the reality is that there is much more to Local SEO. Unless your business is in a very small town with little competition,... https://blog.bizsugar.com/2021/03/30/local-seo-ranking-factors/

NewsImagesVideos Maps Shopping Books. Social Media or SEO Management, we are the media management company that do it for or with you. Based in Enfield, London. 442038468888. Is social media good for SEO? How SEO and social media work together? What is SEO for social media? Do Facebook posts help SEO? https://www.google.com/search?lpsid=5353073282271327696&lsig=AB86z5UmJoIrMJ7Ftq60PkE6FyGX&ludocid=17301050179532598338&q=Loving%20Social%20Media%20SEO&source=sh%2Fx%2Flocalposts

It's not easy being a social media marketer. Managing your content calendar, overseeing your team, and replying to direct messages are just some of the things you need to worry about. To help aid in your efforts, using a tool that will help you carry out all your tasks effectively is in order. In... https://startupbonsai.com/social-media-marketing-tools/

Wondering what a niche is, and how can you find yours? Google defines a niche as: “products, services, or interests that appeal to a small, specialized section of the population”. That’s a bit abstract, but the chances are that you already have a good idea of what your niche is, and you just need to […] The post How to find your niche in 4 easy steps appeared first on Yoast. http://dlvr.it/S08VRy

Natural language understanding has been a tough nut to crack, but thanks to Google’s continued investment in AI, it has reached a whole new level. At I/O 2021, Google introduced MUM — Multitask United Model. According to Google, this new language model is 1000x powerful than BERT, released in 2019. MUM is coming to Google […] The post Google’s MUM understands what you need: 1000x more powerful than BERT appeared first on Yoast. http://dlvr.it/S04YKn

If you have a website for a business, it’s essential to maintain a good contact page so that (potential) customers can contact you or find your store. Not only is it detrimental to UX if your visitors end up struggling to contact you — you could lose out on sales, too. So it’s not good […] The post Contact page mistakes: Five annoying errors to avoid appeared first on Yoast. http://dlvr.it/S00T1S

Rich search results are everywhere. Years ago, search engines presented search results without much adornment. Today, the search results look very different, especially on mobile. We see extra information beneath the links, plus a couple of big blocks of rich — often visual or action-oriented — content, depending on what you look for. In this […] The post Rich results are rocking the SERPs appeared first on Yoast. http://dlvr.it/Rzvqrr

Making sure search engines can understand your site is one of the top priorities in SEO. One of the most effective ways of getting that understanding is to add Schema.org structured data. This describes the different parts of a page to get what every piece is about. Yoast SEO adds structured data automatically, plus it […] The post Yoast SEO 16.3: Schema structured data improvements appeared first on Yoast. http://dlvr.it/Rzvqng

People often ask us to explain what makes a good website. Whether we have a list of elements that a great site should have. There isn’t an easy, one-size-fits-all answer to this. As in many things SEO, the answer will be: it depends. What kind of site do you have, who do you want to […] The post What makes a good website? appeared first on Yoast. http://dlvr.it/RzqsVZ

This month we are commemorating 5 years since the Yoast SEO readability check was first released! Since then, we’ve continued making improvements. We sat down with our Linguistics team lead, Manuel Augustin, and researcher-developer, Hanna Worku, to get a deeper view of how the readability check works and how they adapt the tool to add […] The post The readability checks in Yoast SEO: a closer look with our linguists appeared first on Yoast. http://dlvr.it/RzfLhV

Creating content is essential for SEO. However, if you’re a blogger or content creator of some kind, chances are that you feel stuck from time to time. You’ve made the time to write, but nothing comes to mind. A writer’s block. This is where creative writing exercises can help: they give your brain the space […] The post 4 creative writing exercises to improve your writing appeared first on Yoast. http://dlvr.it/RzVM9l

Writing seems simple enough, but writing a compelling text that keeps the attention is quite hard. Especially online. To keep people on your page, you need to write quality content that’s easy to read. Easier said than done? You’re absolutely right. That’s why we introduced a readability analysis in our Yoast SEO plugin five years […] The post 5 years of writing readable content with Yoast SEO appeared first on Yoast. http://dlvr.it/RzT6bT

When it comes to writing, it can be hard to look at your work objectively. Of course, most of us are able to write a few paragraphs or article on a certain topic. But making sure that your text is entertaining and easy-to-read is where it gets more challenging. Using too many difficult words, long […] The post What is readability and why is it important? appeared first on Yoast. http://dlvr.it/RzT6ZY

One of the things you can do to present your local business better in search results is Schema.org data for rich snippets. By adding structured data to your site, you can help search engines understand what your business is about and how it performs. For this reason, you have to add your NAP details, a […] The post Local business listings with Schema.org structured data appeared first on Yoast. http://dlvr.it/RzGdTF

If you have a business nowadays, your website might just have become your lifeline. There’s no time to waste: Let’s get started with SEO and improve your rankings in Google. Keyword research is an essential first step. Here, you’ll find out what it is and which factors you should take into account. What is keyword […] The post SEO Basics: What is keyword research? appeared first on Yoast. http://dlvr.it/RzBbPz

WordPress wouldn’t be WordPress if it wasn’t for the people. A strong community that’s open to anyone that wants to do something with this open-source platform. But also a community that’s made up of a lot of volunteers, people investing a lot of their time and other resources to make WordPress even better. To make […] The post Got a great WordPress project? Apply for our Diversity fund appeared first on Yoast. http://dlvr.it/Rz6T73

A good XML sitemap acts as a roadmap of your website that leads Google to all your important pages. XML sitemaps can be good for SEO, as they allow Google to find your essential website pages quickly, even if your internal linking isn’t perfect. This post explains what they are and how they help you […] The post What is an XML sitemap and why should you have one? appeared first on Yoast. http://dlvr.it/Rz2RLr

Every business owner with a website is looking for ways to get noticed in the search results. Now, during the pandemic, it’s essential to offer customers an up-to-date Google profile for your business. There are loads of tactics to rank well as a local business, but there is no silver bullet. As with most SEO […] The post Improve local SEO with Google My Business appeared first on Yoast. http://dlvr.it/RyyTPB