SEO and Internet Marketing

Many, many sites have an FAQ page. This is a page where a lot of frequently asked questions get the appropriate answer. It is often a single page filled to the brim with questions and answers. While it’s easy to add one, it’s good to keep in mind that not all sites need an FAQ. […] The post How to add FAQ Schema in WordPress using Yoast SEO appeared first on Yoast. http://dlvr.it/RfhmyK

Apple Search SEO Book     •     August 28, 2020, 5:43 am Google, Google, Google For well over a decade Google has dominated search to where most stories in the search sphere were about Google or something on the periphery. In 2019 Google generated $134.81…

How to Use Data Forecasting for SEO [Scripts Included] SEO Blog by Ahrefs     •     August 27, 2020, 4:00 pm Here’s the graph for ahrefs.com: Having historical data like this is useful for analyzing the past performance of a website or web page, but what about future performance? Is there a way we could use…

To get search engines to fully understand your site, you need structured data in the form of Schema.org. This guide helps you on your way. The post Structured data with Schema.org: the ultimate guide appeared first on Yoast. http://dlvr.it/RfSjCT

On your site, you’ll probably have a few articles that are most dear to your heart. Articles you desperately want people to read. Articles you want people to find in Google. At Yoast, we call these articles your cornerstone articles. How does the Yoast SEO plugin help you set up a cornerstone content strategy? I’ll […] The post How to set up a cornerstone content strategy with Yoast SEO appeared first on Yoast. http://dlvr.it/RfP4Rk

How to Outsource SEO (Simple Framework) SEO Blog by Ahrefs     •     August 25, 2020, 4:00 pm But people often fail to mention that doing this well is hard. You can’t just hire the first person you find, offer no training, and order another mojito. Successfully outsourcing SEO involves…

Maybe you’ve heard about the concept of rich snippets. SEO experts seem to think everyone knows exactly what they are. But, for SEO newbies, a rich snippet is a really vague term. What is it exactly? Time to explain what they are, why they’re important for SEO and how you can get them for your […] The post What are rich snippets? appeared first on Yoast. http://dlvr.it/RfKNyG

Static websites? Isn’t that old-school? In the early days of the web, all websites were static. Today, turning your dynamic WordPress site into a high-performing static one might be a viable option for you. Visitors get a super-fast browsing experience, while content managers continue to use the WordPress authoring experience and plugin ecosystem. Hackers have […] The post What is a static WordPress site? Why would you want one? appeared first on Yoast. http://dlvr.it/RfFmT7

How to Create a Wikipedia Page (Step by Step) SEO Blog by Ahrefs     •     August 20, 2020, 4:00 pm Google any notable brand, and you’ll most likely see something like this: Most of the displayed information comes from Wikipedia and Wikidata. However, getting a Wikipedia page is tricky. And I’m…

Showing related posts below your post are a great way to keep visitors on your website. That’s why lots of site owners already use related posts to reduce the number of visitors that leave their site after reading an article. You could say that a related posts section is the glue that binds posts together. But […] The post Related posts in WordPress: make sure to suggest the best appeared first on Yoast. http://dlvr.it/Rf19q6

Your site structure is vital for users and SEO. Our complete guide will lead you through all steps necessary to create a sound site structure. The post Site structure: the ultimate guide appeared first on Yoast. http://dlvr.it/RdxfX2

Link Building Case Study: How We Built Backlinks With a ‘Stats’ Page (And Ranked #1) SEO Blog by Ahrefs     •     August 18, 2020, 4:00 pm It might look like a relatively standard post, but we strategically created it to attract links from an outreach campaign. And it worked. We sent 515 emails and got 36 backlinks from 32 websites. The… Overcoming Webmaster Depression SEO Book     •     August 13, 2020, 11:17 am This year is a rather easy year to be depressed. ;) COVID-19, fearmongering media, polarized hyper-charged social media, mass unemployment, lockdowns that killed exercise routines and social…

Get ready for a brand new version of Yoast SEO! The 14.8 release is so full of remarkable free and premium features we’re having a hard time mentioning them all in this short introduction. So, to make everyone’s life easier, let’s start this post with a list of new features. In Yoast SEO 14.8, you’ll […] The post Yoast SEO 14.8: Related links block in Premium, a new Schema-tab and Arabic keyphrase recognition appeared first on Yoast. http://dlvr.it/Rdt476

Today, it seems that everyone is talking about Schema as being the next hot thing. It has a rich history, and it took a long while for it to gain momentum. Talk of a machine-readable web started when the internet was still in its infancy. It was Sir Tim Berners-Lee — the computer scientist best […] The post The history of Schema: towards an easy to understand web appeared first on Yoast. http://dlvr.it/RdpXV4

What Is Share of Voice? How to Measure It Across Channels SEO Blog by Ahrefs     •     August 13, 2020, 4:00 pm The formula to calculate share of voice is: SOV = Brand visibility value / Total market visibility value … where the ‘visibility value’ depends on the most suitable metric for the channel you’re…

I’m happy to welcome two new members to team Yoast, who will spend their time making WordPress core better. Justin Ahinon and Ari Stathopoulos are both joining our ranks. This means they’ll have even more time than they already did to spend on making WordPress better for everyone. All of this in line with our […] The post Welcoming two new WordPress Core contributors appeared first on Yoast. http://dlvr.it/RdZbw6

Whether you’re a blogger or write articles for an online magazine or newspaper, chances are you’ll find yourself asking whether your article needs an image or not. The answer is always “Yes”. Images bring an article to life and also contribute to your website’s SEO. This post explains how to fully optimize an image for SEO and […] The post Image SEO: Optimizing images for search engines appeared first on Yoast. http://dlvr.it/RdZbnD

Mobile SEO helps you to offer your visitors a perfect experience on your site. Find out how you can improve performance, findability, and UX! The post Mobile SEO: The ultimate guide appeared first on Yoast. http://dlvr.it/RdVtd1

It’s here! The official release of WordPress 5.5, a major update stuffed with new features and improvements. Not only does this release come with improvements to the block editor, it also allows you to edit inline images, gives you an improved content preview and much (much!) more. To give you an idea of what this […] The post WordPress 5.5 is here! 5 things you need to know appeared first on Yoast. http://dlvr.it/RdScvD

Republishing Content: How to Update Old Blog Posts for SEO SEO Blog by Ahrefs     •     August 11, 2020, 4:00 pm For example, we published a post about “what is SEO” in late 2018. It wasn’t a complete failure, but it never ranked higher than the bottom of page one or got more than an estimated 500 organic…

Optimizing your site structure should be an important aspect of your SEO strategy. A good site structure is of crucial importance for your SEO, as it makes it easier for both your users and Google to navigate your site. But how do you improve a site’s structure? Where do you start and how do you […] The post Improve your site structure in 4 simple steps appeared first on Yoast. http://dlvr.it/RdR9V9

Successful positioning adds value to your store and gives you a head start on the competition. Positioning is the art of standing out, distinguishing your business from others in the mind of your audience. You can stand out with high product quality, great service, low prices, or dedicated care for the environment. But it’s important to communicate this position to your target group, […] The post Positioning your store in the online market appeared first on Yoast. http://dlvr.it/RdMVBL

How to Do Keyword Research for SEO SEO Blog by Ahrefs     •     August 4, 2020, 5:05 am There’s also no shortage of great articles that give you very detailed instructions as to executing a professional keyword research, ranking high for thousands of targeted search terms and vastly… How to Get to the Top of Google’s Search Results [Interactive Guide] SEO Blog by Ahrefs     •     August 6, 2020, 4:00 pm For example, if you’re a plumber in London, you might want to show up when people search for “plumber near me” or “london plumber.” Most people click the first result, so appearing at the top usually…

How Long Should Blog Posts Be? The ‘Truth’ About Content Length SEO Blog by Ahrefs     •     July 14, 2020, 4:00 pm From there, hitting a certain word count shouldn’t be your aim. Your aim should be to write a thorough, engaging, and well-researched post that’s as long as it needs to be: no less and no more.… How to Optimize PDFs for SEO (7 Steps) SEO Blog by Ahrefs     •     July 16, 2020, 4:00 pm PDFs are great for compatibility and consistency. They work on nearly any device and always maintain the same visual look. However, if you’re creating new content for the web, you should consider… What Are Keywords? How to Use Them for SEO SEO Blog by Ahrefs     •     July 21, 2020, 4:00 pm For example, if you were looking to buy a new jacket, you might type something like “mens leather jacket” into Google. Even though that phrase consists of more than one word, it’s still a keyword. Of…

Before your content can rank, it needs links. Google finds your posts and pages best when they’re linked to from somewhere on the web. Internal links also connect your content and give Google an idea of the structure of your website. They can establish a hierarchy on your site, allowing you to give the most important pages […] The post Internal linking for SEO: Why and how? appeared first on Yoast. http://dlvr.it/RdBsp0

63 SEO Statistics for 2020 SEO Blog by Ahrefs     •     June 30, 2020, 4:00 pm We’ve curated, vetted, and categorized a list of up-to-date stats below. Click to jump to a category, or keep reading for our top SEO statistics. Top SEO statistics Ranking statistics Backlink… What Are Sitelinks? How to Influence Them SEO Blog by Ahrefs     •     July 2, 2020, 4:00 pm Here’s an example: Sitelinks are one of the most common search features. They appear in 1.8% of SERPs in Ahrefs’ US database. Nearly every branded term has sitelinks and they also appear on many… 5 Winning Types of Content Marketing to Grow Your Business SEO Blog by Ahrefs     •     July 9, 2020, 4:00 pm There are lots of ways to do this. Here are just a few popular types of content marketing: Blogging Video marketing Podcasting Email marketing Webinars Case studies Presentations eBooks White papers…

Your post is optimized, all your bullets in Yoast SEO are green and still, the post you want to rank with does not rank for that keyword. And yet, another page on your website does show up in the results. But that’s not the one you wanted to rank highest with. Why is Google ranking […] The post Why is Google ranking the wrong page? appeared first on Yoast. http://dlvr.it/Rd6YR5

Our users often cite the redirect manager as their favorite tool in Yoast SEO Premium, but the internal linking tool is also high on the list. For months, we worked hard to improve the internal linking tool making it smarter and faster. I sat down with our developers Natalia Shitova and Hans-Christiaan Braun, two of […] The post A much-improved internal linking tool in Yoast SEO Premium: What’s new? appeared first on Yoast. http://dlvr.it/Rd2sWx

Say hi to Yoast SEO 14.7, chock-full of enhancements to help you with your site’s SEO. Have you heard about the addition of XML sitemaps in WordPress 5.5? The Yoast SEO plugin is completely prepared for this. We also have some great news for users of the Web Stories plugin. But most importantly, we’re releasing […] The post Yoast SEO 14.7: Smarter and faster internal linking suggestions in Premium appeared first on Yoast. http://dlvr.it/Rd2sS4

A website gives you the opportunity to target the entire (online) world. Local SEO, on the contrary, is focused on ranking higher in your local area. Especially now, in the COVID-19 crisis, when people are trying to reach you more often online than offline, it’s worth investing in it. You’ll have to make sure your local […] The post What is local SEO? appeared first on Yoast. http://dlvr.it/Rcz9QG