SEO and Internet Marketing

Voice Search: A No-Nonsense Guide SEO Blog by Ahrefs     •     October 30, 2020, 1:34 am It’s a fair question, but is it even possible? In this post, you’ll learn: What is voice search? How widely used is voice search? Things to know about voice search How to optimize for voice search…

October is coming to an end and this means that we hosted another SEO news webinar at Yoast HQ. If you’re not familiar with this recurring event yet: it’s a monthly webinar at which our experts Joost and Jono discuss the latest news when it comes to Google, Bing, WordPress and everything related to SEO. […] The post The latest news in SEO and WordPress: October 2020 appeared first on Yoast. http://dlvr.it/RkZxty

How to Do Keyword Research for Affiliate Sites SEO Blog by Ahrefs     •     October 27, 2020, 11:38 pm This approach tends to be lots of traffic, but no clicks, conversions, or revenue. Luckily, there’s a simple solution: find keywords with lots of searches that you can rank for, which are about…

Google Discover offers users a different way to search. Actually, it’s not really search — it’s queryless discovery of content that fits your preferences and interests. It suggests new content based on your search activity and interaction with the Discover app. And it learns what you like, so it can provide even better content the […] The post Google Discover: What it is and how to get your content in appeared first on Yoast. http://dlvr.it/RkXmQy

Today, we are releasing Yoast SEO 15.2 into the wild. For this release, we’ve focussed on providing word form support for another language: Swedish. We have also added an interesting improvement for Slack users — better visibility for your content when your URL is shared on Slack. Last but not least, we improved the performance […] The post Yoast SEO 15.2: Swedish word forms, Slack URLs, performance appeared first on Yoast. http://dlvr.it/RkRWMd

To get your page to the top of the search results, you need to create content that people are actually looking for. That’s why you need to consider search intent before you start writing. Google is getting better and better at guessing what people want or need when they type in their – sometimes cryptic […] The post Using Google’s search results to create great content appeared first on Yoast. http://dlvr.it/RkPD3K

How to Speed Up Your WordPress Website in 20 Minutes SEO Blog by Ahrefs     •     October 22, 2020, 4:00 pm But slow WordPress websites are a common issue. Here’s the mobile score for a page of mine in PageSpeed Insights. If we run the entire website through Ahrefs’ Site Audit—which shows page load time…

Focusing on long-tail keywords is a great SEO tactic. Long-tail keywords are keywords or keyphrases that are more specific – and usually longer – than more commonly used keywords. Long-tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. They allow you to gradually get more traffic […] The post Why focus on long-tail keywords? appeared first on Yoast. http://dlvr.it/Rk7lqr

Some time ago, Facebook announced that it would change the way it handles embeds on other sites. From October 24, you can no longer simply paste your links in WordPress to make your Facebook and Instagram content appear on your site. Because of this matter, WordPress has to drop support for the Facebook oEmbed API. […] The post Facebook & Instagram embeds on WordPress break soon appeared first on Yoast. http://dlvr.it/Rk42NK

3 Simple Ways to Build Links With Images SEO Blog by Ahrefs     •     October 20, 2020, 4:00 pm For example, take this simple comic from xkcd: According to Ahrefs’ Site Explorer, it has links from over 7,000 referring domains: While it might be challenging to replicate this runaway level of…

Writing a well structured blog post and an SEO-friendly blog post at the same time can be a challenge, this guide helps you out! The post 10 tips for an awesome and SEO-friendly blog post appeared first on Yoast. http://dlvr.it/Rk0H0Z

If you want to do high-quality keyword research, you’ll need invest the time. Keyword research is a process which requires you to get inside the heads of your audience. You want to find out which words they are using. After that, you’ll need to analyze which keywords you should go after first. Doing all that […] The post Keyword research tools: which ones to use? appeared first on Yoast. http://dlvr.it/RjwWL2

Search is a never-ending story. A search engine is never done fine-tuning the way they get their results to you in a way that makes sense for them and for you. First, Google was all about digging through loads of information to find what you need, but now, AI increasingly helps them make sense of […] The post Google Search On 2020 event: AI improvements for search appeared first on Yoast. http://dlvr.it/Rjlgyj

What is Structured Data? And Why Should You Implement It? SEO Blog by Ahrefs     •     October 15, 2020, 4:00 pm But what’s in it for you, and how do you implement it? Let’s get into it! How structured data helps your SEO Schema markup, the cornerstone of structured data The three ways of structuring data…

The first step in every content SEO strategy should be executing keyword research. In this ultimate guide we'll teach you how to do that. The post Keyword research for SEO: the ultimate guide appeared first on Yoast. http://dlvr.it/RjgnzB

In the Yoast SEO plugin, you’ll find a focus keyphrase input field for every page on your site. Here, you can enter the keyword or keyphrase you’d like the page to rank for in Google. If you do, Yoast SEO will run a check on the content of that page to see if search engines […] The post How to choose the right focus keyword appeared first on Yoast. http://dlvr.it/Rjc69K

Wouldn’t it be cool if you could get keyword data while working on your content in Yoast SEO? Well, we asked ourselves that same question and now we have an answer! Yes, you can now find related keyphrases inside the post editor. And it’s not any old data — no, it’s powered by our good […] The post Yoast SEO 15.1: Keyword research with SEMrush appeared first on Yoast. http://dlvr.it/RjZPJd

What is Technical SEO? 11 Best Practices SEO Blog by Ahrefs     •     October 13, 2020, 4:00 pm Although modern search engines like Google are relatively good at discovering and understanding content, they’re far from perfect. Technical issues can easily prevent them from crawling, indexing,…

Everything on how to give your webshop visitors the warmest possible welcome. Read about eCommerce usability and UX in our ultimate guide! The post eCommerce usability: the ultimate guide appeared first on Yoast. http://dlvr.it/RjWsmT

Reviews or testimonials are mostly said to work on the basis of social proof. Social proof is a psychological process in which people copy the behavior of others, in an attempt to reflect correct behavior. In this post, I’ll take a look at how reviews work, how you can get them and how structured data […] The post How to get ratings and reviews for your online business appeared first on Yoast. http://dlvr.it/RjWskv

As with everything in 2020, the holiday shopping season is going to be different. What hasn’t changed, is that the best time to start preparing is now! Starting ahead of time is an investment you’ll easily earn back, so make sure to start the holiday sale season well-prepared! Best thing: all Yoast products are now […] The post 15% off everything: Get your store ready for the sale season! appeared first on Yoast. http://dlvr.it/RjSBWQ

How to Succeed in Enterprise SEO SEO Blog by Ahrefs     •     October 8, 2020, 4:00 pm How do you know if your company counts as an enterprise? I like to joke that you know it’s enterprise when everyone speaks a new language made almost entirely of three-letter acronyms (“Did the SEO…

What do Instagram Stories, Facebook Stories, Snapchat Stories and Twitter Fleets have in common? They are all so-called social media implementations of the same stories idea. A story is a series of images or others types of content that belong together, and thus, tell a story. Visual storytelling is huge and now the web has […] The post How to build Google Web Stories in WordPress appeared first on Yoast. http://dlvr.it/RjCrFQ

As an SEO or website owner, sooner or later you are bound to run into redirects. Whenever you delete a page, change your URL structure or switch to a new domain, you’ll have to redirect your URLs. Changing URLs is really important for your SEO, but can be quite daunting. That’s why Yoast SEO Premium […] The post Which redirect should I use? appeared first on Yoast. http://dlvr.it/Rj831m

SEO is important for every website that wants to attract traffic. SEO for non-profits, in that regard, isn’t that different from SEO for other businesses. For non-profits -often struggling to make ends meet- it can be a cheap and effective way of attracting traffic. Making sure your website is findable in the search engines increases […] The post SEO tips for non-profit organizations appeared first on Yoast. http://dlvr.it/Rj4D0g

Our Yoast SEO plugin handles optimization of your WordPress site for search engines, and we dare say it does that pretty well! Most of it is technical and content optimization, but there’s more to SEO than on-page optimization. You need links pointing to your website and for that to happen, people need to talk about you and […] The post Social media optimization with Yoast SEO appeared first on Yoast. http://dlvr.it/Rj0Tym

How to Rank in ‘People Also Ask’ Boxes and If You Should SEO Blog by Ahrefs     •     October 1, 2020, 4:00 pm In fact, according to Ahrefs’ Keywords Explorer, 43% of search queries now show a PAA box: In this guide, we’ll talk about how you can rank in PAA boxes, whether you should even bother, and other…

Another month, another SEO news webinar at Yoast HQ! For the uninitiated, in these webinars, Jono Alderson and myself, run through the most important bits of news relevant to us and to you. We cover many SEO topics and expand on internet marketing and the state of the web itself. Plus, we’re having a ton […] The post The latest news in SEO and WordPress: September 2020 appeared first on Yoast. http://dlvr.it/RhlzWz

I’m very excited to announce that Francesca Marano is joining team Yoast as our new WordPress core team lead. When we recently added two WordPress core contributors to our team, we hinted that we were looking for more people. We feel that to be in line with our core values of sharing and collaboration and […] The post New WordPress core team lead: Francesca Marano appeared first on Yoast. http://dlvr.it/RhkDpT