SEO and Internet Marketing

In Yoast SEO 20.2, we’ve improved our innovative indexables technology. We’ve developed a faster and more reliable way of indexing your site’s data. In turn, we make better use of this data to improve your site’s SEO. Plus, this technology helps us do our best to make the web greener and lays the groundwork for […] The post Yoast SEO 20.2: Improving our database system appeared first on Yoast. http://dlvr.it/Sk6r5N

Google Search Console is an essential tool for website owners. This tool shows you how your site appears in Google’s search results. It also shows you what to improve to maximize your listings in the results. One of the many cool features of Search Console is the structured data analyses found in the Enhancement reports. […] The post Check validity of structured data in Google Search Console appeared first on Yoast. http://dlvr.it/SjvSNK

Nowadays, short-form content is all the rage. Just look at TikTok’s astounding popularity amongst younger generations. It has lead to the development of new and compelling video formats that are mostly found in feeds with a passive discovery mechanism. Or as the younger generations (ominously) call it: the algorithm. In this post, we’ll take a […] The post How businesses should approach short-form video appeared first on Yoast. http://dlvr.it/Sjmmwd

New AI content tools are popping up left and right. These tools can help you write a social post, or a whole blog post, answer any question, or even create a brand-new image! This is great and helpful when you only have a little time or need more inspiration. But the big question is, are […] The post Is AI content helping or hurting your website? appeared first on Yoast. http://dlvr.it/Sjb1nt

As someone working on SEO, you must understand the importance of site speed. You must realize that fast sites equal happy users and happy search engines. PageSpeed Insights is an invaluable tool from Google that can help you optimize your website. It enables you to improve your rankings by giving you everything you need to […] The post Google PageSpeed Insights helps make your site faster appeared first on Yoast. http://dlvr.it/SjX88q

On the 11th of May, people from all over the world will come together for another edition of YoastCon. An SEO conference like no other! It will be fun, it will be knowledge-packed and it will be accessible to everyone. So if you have anything to do with online marketing or SEO, you should not […] The post How to convince your employer to let you attend YoastCon! appeared first on Yoast. http://dlvr.it/SjQ7rF

Your social media endeavors need to be a part of your SEO strategy. Especially now that the younger generations (Gen Z) are using platforms like TikTok and Instagram instead of Google. This means your site’s popularity on social media ties into your SEO more than ever! But which social media should you focus on? With […] The post How to use social media to reach your audience appeared first on Yoast. http://dlvr.it/SjDlFz

After successfully introducing a new settings interface in Yoast SEO 20.0, we have more exciting news! We have built an integration with Mastodon, the decentralized and open-source social network. Yoast SEO Premium users can now verify the link in their Mastodon profile with this integration. We’re also adding your profile to the structured data we […] The post Yoast SEO 20.1: Mastodon and inclusive language improvements appeared first on Yoast. http://dlvr.it/Sj4NGl

We’ve said this time and time again: a fast website is necessary for SEO. In a sea of similarly good (or not-so-good) results, Google will favor fast pages that can deliver a good user experience to searchers. If your goal is to attain higher rankings and drive organic traffic from Google, you need to speed […] The post How to speed up your WordPress website: 12 tips to start optimizing website for speed appeared first on Yoast. http://dlvr.it/ShnYVv