The first step in every content SEO strategy should be executing keyword research. In this ultimate guide we'll teach you how to do that. The post Keyword research for SEO: the ultimate guide appeared first on Yoast. http://dlvr.it/SKbr1p
You’ve got your Shopify store up and running, so now it’s time to welcome that traffic! Just roll out the red carpet and get those customers rummaging through the virtual shelves. Easy, right? Getting a decent amount of traffic is the hardest part of running an online store. Luckily, SEO can help you bring a […] The post 7 tips to get more traffic to your Shopify store with SEO appeared first on Yoast. http://dlvr.it/SKXJQd
Yoast SEO 18.2 and Yoast SEO Premium 18.1 are out today. In these two releases, we bring you more fixes and enhancements to enjoy. This time, we improved the workings of the FAQ and How-to blocks, and in Premium, we enhanced our handling of the Turkish language. Find out more! Yoast SEO free 18.2 After […] The post Yoast SEO 18.2: Another round of fixes appeared first on Yoast. http://dlvr.it/SKRBSM
The homepage of your website serves many different purposes. It’s the page where you welcome people to your website, where you want to highlight your most important stuff, and from where users can navigate to your other pages. That’s why it’s important to spend enough time optimizing your homepage. But should you also optimize your […] The post Homepage SEO: Does it exist? appeared first on Yoast. http://dlvr.it/SKPGzj
If your online shop is hosted on Shopify, you’ll know that it helps you easily manage your online shop and make sure it looks good. However, picking a fresh design is not the only thing you need to think of when it comes to your pages. Sure, it helps when people are impressed by the […] The post How to build exceptional product pages in Shopify appeared first on Yoast. http://dlvr.it/SK9b41
This post explains everything you need to know about cornerstone content – or evergreen content, as it’s also known. You’ll learn what it is, why it’s important for SEO, how to write this kind of content and how you should link from your posts to your cornerstone articles. What is cornerstone content? Cornerstone content is […] The post What is cornerstone content? appeared first on Yoast. http://dlvr.it/SK2GK4
You probably want Google and other search engines to show most of your content in the search results. But most websites also have a few pages or posts that don’t need to be featured in those search results. So how do you tell Google what pages to show and which ones not to? This is […] The post Indexing in Yoast SEO: What pages to show in Google’s search results appeared first on Yoast. http://dlvr.it/SJyvfs
Why do so many ecommerce sites have a blog? Is that because online shop owners love to write posts? Or perhaps they have a lot of spare time on their hands? Probably not. Although blogging is a lot of fun, it is also a great marketing and SEO strategy. And because of that, ecommerce site […] The post Why and how to set up a blog on an ecommerce site appeared first on Yoast. http://dlvr.it/SJlTG0
Writing a well structured blog post and an SEO-friendly blog post at the same time can be a challenge, this guide helps you out! The post 10 tips for an awesome and SEO-friendly blog post appeared first on Yoast. http://dlvr.it/SJgyxV
Yoast SEO 18.1 is out today! This new release brings another round of bug fixes, plus a new way for us to handle the translations in our plugin — leading to a smaller plugin size for you to install. You’ll read all about the newest version of Yoast SEO in this post. Yoast SEO Premium […] The post Yoast SEO 18.1: More fixes and enhancements appeared first on Yoast. http://dlvr.it/SJZyjS
Does that very last paragraph even matter? Do you need to think about SEO at all if you’re writing a conclusion? Well… yes you do! That last paragraph is a very important one for your readers. And whatever is important for your readers, is important for Google as well! But why is a concluding paragraph […] The post How to write an SEO-friendly conclusion appeared first on Yoast. http://dlvr.it/SJGMTy
We often encounter sites with category and tag structures that are completely unmanaged. Even large news sites can suffer from overusage of tags and categories. Tags and categories are both examples of a taxonomy system. When used correctly, a good taxonomy system can boost your site’s SEO. The opposite is also true: when used wrong, […] The post Taxonomy SEO: How to optimize your categories and tags appeared first on Yoast. http://dlvr.it/SJC0RP