SEO and Internet Marketing

We are pleased to announce Yoast SEO 21.5, packed with valuable features to elevate your optimization efforts. This release introduces a highly requested option allowing you to block AI web crawlers. Now, you can effortlessly control access to your content and ensure it remains where you want it to be. Blocking bots used to train […] The post Yoast SEO 21.5: Helping you block AI bots in Premium appeared first on Yoast. http://dlvr.it/SyByt1

Whether you’re writing a new blog post or working on your product pages, chances are you’ll find yourself asking whether your page needs an image. The answer is always “Yes”. Images bring a page to life and contribute to your website’s SEO. But don’t worry; we’ll help you figure out where to find the right […] The post Image SEO: Optimizing images for search engines appeared first on Yoast. http://dlvr.it/Sy0lvN

AI web crawlers like GPTbot, CCbot, and Google-Extended play a significant role in training content for AI models. These bots crawl websites, collect data, and contribute to developing and improving Large Language Models (LLMs) and artificial intelligence. However, many people have asked us the same question: should you block these AI bots in your robots.txt […] The post AI bots in SEO: To block, or not to block appeared first on Yoast. http://dlvr.it/Sxy8lr

When you write a post or page, we advise you to use your focus keyphrase in your introduction. Why? In short: Mentioning your focus keyphrase in your introduction makes it easier for readers and search engines to find your content. And figure out what it’s about. In this post, we’ll explain in depth why mentioning […] The post Why you should use your focus keyphrase in your introduction appeared first on Yoast. http://dlvr.it/SxvGLv

Writing great page titles and SEO titles is essential for anyone doing SEO. Why? Because the title tag can be the first thing a user sees in the search results. It’s also one of the most important factors that Google uses to determine a page’s topic. Well-written titles are essential to SEO! This article covers […] The post How to craft great page titles for SEO appeared first on Yoast. http://dlvr.it/Sxh8C5

Do you have a website? And do you want more traffic to your site? If the answer is yes, then there’s no doubt about it: SEO should be part of your marketing efforts. SEO is a great way to get and keep people on your site. But what does it actually entail? In this post, […] The post What is SEO? An explanation for beginners appeared first on Yoast. http://dlvr.it/SxdH58

We are excited to announce the latest release of Yoast SEO, helping you optimize your website’s performance in search engine results. This update improves our features and brings enhancements that will take your SEO efforts to the next level. Get ready for Yoast SEO 21.4! More assessment improvements At Yoast, we understand the importance of […] The post Yoast SEO 21.4 brings more enhancements appeared first on Yoast. http://dlvr.it/SxYzjf

SEO is all about trying to rank high on search engine result pages. However, not every website is treated equally by Google. Sites focusing on topics impacting people’s lives and finances have a higher standard to meet. Welcome to the world of YMYL, where improving content goes beyond regular SEO techniques. In this article, we’ll […] The post What are YMYL websites? How does Google evaluate these? appeared first on Yoast. http://dlvr.it/SxM3CV

Headings help users and search engines to read and understand text. For example, they act as signposts for the readers, making it easier for them to figure out what a post or page is about. Headings also define which parts of your content are essential and show how they’re interconnected. Here, we’ll give you pointers […] The post How to use headings on your site appeared first on Yoast. http://dlvr.it/SxFxmx

In Yoast SEO, you’ll find a focus keyphrase input field for every page on your site. Here, you can enter the keyword or keyphrase you’d like the page to rank for in Google. Next, Yoast SEO will check the page’s content to see if search engines will recognize what it is about. Here, we’ll explain […] The post How to choose the right focus keyword appeared first on Yoast. http://dlvr.it/Sx370c

Are you aiming for that number 1 position in the search results? And do you madly chase traffic and clicks? It’s not easy to achieve all these things on your own. Luckily, Yoast is here to help. In this post, we’ll talk you through optimizing your post in the best possible way. We’ll explain the […] The post How to Yoast your post appeared first on Yoast. http://dlvr.it/Sx0c9t

We are happy to announce the release of the latest version of Yoast SEO. This update focuses on enhancing performance, fixing bugs, and improving our features. Don’t forget to check out our recently launched generative AI feature! Here’s Yoast SEO 21.3. Performance enhancements By design, Yoast SEO stores image metadata for every post upon saving, […] The post Yoast SEO 21.3: Performance and readability improvements appeared first on Yoast. http://dlvr.it/SwwrBd