What are YMYL websites? How does Google evaluate these?

SEO is all about trying to rank high on search engine result pages. However, not every website is treated equally by Google. Sites focusing on topics impacting people’s lives and finances have a higher standard to meet. Welcome to the world of YMYL, where improving content goes beyond regular SEO techniques. In this article, we’ll […]

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Keyword research for SEO: the ultimate guide

The first step in every content SEO strategy should be executing keyword research. In this ultimate guide we'll teach you how to do that. The post Keyword research for SEO: the ultimate guide appeared first on Yoast. http://dlvr.it/RjgnzB

Voice Search: A No-Nonsense Guide

Voice Search: A No-Nonsense Guide SEO Blog by Ahrefs • October 30, 2020, 1:34 am It’s a fair question, but is it even possible? In this post, you’ll learn: What is voice search? How widely used is voice search? Things to know about voice search How to optimize for voice search…

Declining Visitor Values

Late Funnel SEO Profits Before the Panda update SEOs could easily focus almost all their energies on late funnel high-intent searches which were easy to monetize without needing to put a ton of effort into brand building or earlier funnel informational searches. This meant that SEOs could focus on phrases like [student credit cards] or [buy earbuds] or [best computer gaming headphones] or [vertical computer mouse] without needing to worry much about anything else. Make a good enough page on those topics, segment demand across options, and profit. Due to the ability to focus content & efforts on those tiny subset high-intent commercial terms the absolute returns and CPMs from SEO investments were astronomical. Publishers could insert themselves arbitrarily just before the end of the value chain (just like Google AdWords) and extract a toll. The Panda Shift / Eating the Info Supply Chain Then Panda happened and sites needed to have stronger brands and/or more full funnel user exp...

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