AI bots in SEO: To block, or not to block

AI web crawlers like GPTbot, CCbot, and Google-Extended play a significant role in training content for AI models. These bots crawl websites, collect data, and contribute to developing and improving Large Language Models (LLMs) and artificial intelligence. However, many people have asked us the same question: should you block these AI bots in your robots.txt […]

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A successful link building strategy in 6 steps

SEO is all about creating a great experience for people visiting your website, or seeing your snippet in the search results. That’s why a lot of your SEO efforts will likely be focused on things like content, UX and pagespeed. Efforts that help you optimize your page or website overall. As they should be! They […] The post A successful link building strategy in 6 steps appeared first on Yoast. http://dlvr.it/T2WCwp

How to measure the success of your content SEO strategy?

If you want to measure your content SEO strategy’s success, you first need to establish your goals. What’s the purpose of your strategy? Do you want higher rankings? More traffic? To evaluate your content SEO strategy, you should identify what success means to you! Once you’ve established your goals, you can measure the success of […] The post How to measure the success of your content SEO strategy? appeared first on Yoast. http://dlvr.it/RvHzrh

Yoast SEO 21.9: Maintenance and more optimizations

As a site owner, you understand the significance of SEO in driving organic traffic and increasing visibility. Keeping your SEO efforts up to date is essential to stay ahead of the competition. The same goes for developing an SEO plugin — to keep you at the top of your game, we need to be at […] The post Yoast SEO 21.9: Maintenance and more optimizations appeared first on Yoast. http://dlvr.it/T1nWQ3

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