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What Is Share of Voice? How to Measure It Across Channels

What Is Share of Voice? How to Measure It Across Channels
SEO Blog by Ahrefs     •     August 13, 2020, 4:00 pm
The formula to calculate share of voice is: SOV = Brand visibility value / Total market visibility value … where the ‘visibility value’ depends on the most suitable metric for the channel you’re…

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