How to find your niche in 4 easy steps

Wondering what a niche is, and how can you find yours? Google defines a niche as: “products, services, or interests that appeal to a small, specialized section of the population”. That’s a bit abstract, but the chances are that you already have a good idea of what your niche is, and you just need to […] The post How to find your niche in 4 easy steps appeared first on Yoast.
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How to measure the success of your content SEO strategy?

If you want to measure your content SEO strategy’s success, you first need to establish your goals. What’s the purpose of your strategy? Do you want higher rankings? More traffic? To evaluate your content SEO strategy, you should identify what success means to you! Once you’ve established your goals, you can measure the success of […] The post How to measure the success of your content SEO strategy? appeared first on Yoast. http://dlvr.it/RvHzrh

The ultimate guide to robots.txt

The robots.txt file is a file you can use to tell search engines where they can and cannot go on your site. Learn how to use it to your advantage! The post The ultimate guide to robots.txt appeared first on Yoast. http://dlvr.it/Sr1wmL

The basics of email marketing

Why is email marketing an important element of your marketing strategy? Because it’s a great tool to create and nurture a dedicated audience. Plus, it’s relatively easy to set up. In this post, we’ll discuss the basics of email marketing, and give you a few practical tips on how to get started. The 4 benefits of email […] The post The basics of email marketing appeared first on Yoast. http://dlvr.it/T7Z5ZY

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