What can Google’s “product reviews update” teach us about “high-quality content”?

In April 2021, Google changed how they assess content which ‘reviews’ products and services. The “Product reviews update” made it harder for pages that do little more than “summarize a bunch of products” to rank highly. But, unlike many other Google updates, this one came with a cheat sheet that describes what site editors need […] The post What can Google’s “product reviews update” teach us about “high-quality content”? appeared first on Yoast.
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How to get ratings and reviews for your online business

Reviews or testimonials are mostly said to work on the basis of social proof. Social proof is a psychological process in which people copy the behavior of others, in an attempt to reflect correct behavior. In this post, I’ll take a look at how reviews work, how you can get them and how structured data […] The post How to get ratings and reviews for your online business appeared first on Yoast. http://dlvr.it/RjWskv

IndexNow: What it is and how it benefits you

One of the most important aspects of SEO is ensuring your content is crawled and indexed by search engines. In fact, without your content in the index, your website won’t be able to generate traffic from search at all. But indexing isn’t always a fast process. There are a lot of factors affecting how fast […] The post IndexNow: What it is and how it benefits you appeared first on Yoast. http://dlvr.it/SSk13h

How to do SEO for boring products

By SEO for boring products, we mean SEO for products that are really hard to write exciting content for. Products that need a thousand words to describe all tiny details and small print, but are, in the end, just car insurances, paper clips or emergency exit signs. We have all had or have been that customer […] The post How to do SEO for boring products appeared first on Yoast. http://dlvr.it/SRvlW7

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