SEO and Internet Marketing

When blogging, it pays dividends to lay out the structure of your piece before you begin writing. The structure is the skeleton of your text and preparing it has multiple benefits. Firstly, it’s easier to write a text when your structure is already there. Secondly, a clear structure helps the reader to easily read your […] The post Blog post structure: How to set up an easy-to-read text appeared first on Yoast. http://dlvr.it/Rhh96r

How to Efficiently Write the Perfect Meta Description SEO Blog by Ahrefs     •     September 29, 2020, 5:52 pm Here’s how the code snippet looks: <meta name= "description" content= "Site Explorer runs on a huge database of 12 trillion links and 402 million tracked keywords to give you the most complete SEO…

Today, we’re launching Yoast SEO 15.0. This release features some awesome new additions and enhancements. We’ve added full support for Arabic, made a new block for the block editor and made the Yoast SEO block editor sidebar fully-featured. So, high time to take a look at Yoast SEO 15.0! What to expect in Yoast SEO […] The post Yoast SEO 15.0: Support for Arabic, plus a new table of contents block appeared first on Yoast. http://dlvr.it/RhZZf0

When you start an ecommerce site, having a keyword strategy might seem less important. You’re selling products, right? So the product names are your keywords. While that might be true in a few cases, in most cases you need to focus on the keywords that describe the problem you or your products are solving for […] The post Keyword research for your online store appeared first on Yoast. http://dlvr.it/RhXX57

4 Best Facebook Groups for SEOs (Most Voted For) SEO Blog by Ahrefs     •     September 24, 2020, 4:00 pm Even though there were more than 20 suggestions and hundreds of votes, 85% went to just four groups. Below, I’ll reveal what these groups were, and what I liked and disliked after joining them.…

Black Friday is fast approaching. The day of the year where people go wild and spend loads of money in stores and online shops. As an owner of an online business, you want people to spend their money at your store. So you want to draw a lot of visitors to your site and seduce […] The post Analytics: 5 tips to measure your Black Friday success appeared first on Yoast. http://dlvr.it/RhHGZG

Do you want your readers to engage with your blog? Want them to comment and share your post on social media? Want them to come back to your blog and read your next post? Then you want to increase your blog engagement. In this post, I’ll explain what this is, why it’s important for SEO […] The post Increase blog engagement: 8 tips to boost shares and comments appeared first on Yoast. http://dlvr.it/RhCZ55

10 SEO Myths You Should Ignore SEO Blog by Ahrefs     •     September 22, 2020, 4:00 pm Unfortunately, the same can’t be said for most SEO myths. At best, they’re slightly misleading. At worst, they lead you to waste precious time, money, and resources on things that will never improve…

Right after a customer does an online purchase on your site, an important marketing opportunity arises. At that moment, someone chose to buy a product from your business, linking them to your brand. So make sure to seize that moment! In this article, we’ll go over a number of things you can do to turn these online […] The post How to turn your online customer into a brand ambassador appeared first on Yoast. http://dlvr.it/Rh7l6t

It still feels a bit like summer outside, but here we are telling you to think about Christmas or Thanksgiving. What’s up with that? Well, it’s never early enough to start planning for the most wonderful time of the year. So, if you have an online shop, please start thinking about the Christmas holiday shopping […] The post Holiday season / Black Friday SEO: 7 tips to start preparing! appeared first on Yoast. http://dlvr.it/Rh3xmg

Track These 3 SEO KPIs to Make Better Marketing Decisions SEO Blog by Ahrefs     •     September 17, 2020, 4:00 pm In the SEO world, you can find articles talking about tens of so-called KPIs, including bounce rate, dwell time, time on page, etc. These are vanity metrics that have no relationship with the overall…

You probably know the feeling. You’re Googling for a term you’d (like to) rank for and you see a competitor that has a search result that looks incredible. It has star ratings or an image, or both. Or it might have a video, or some other thing. These are so-called rich results. They stand out […] The post How to get great looking Google results appeared first on Yoast. http://dlvr.it/Rgq9yp

A successful local business is one that nurtures relationships with its clients and one that people talk about. Can you think of a better online place for that than social media? It’s where you can engage, share, and get the conversation about your business going. At the same time, social media feels like a struggle to […] The post Social media for small businesses: 12 tips to boost your local marketing appeared first on Yoast. http://dlvr.it/RgklTT

What Is Schema Markup? How to Use It for SEO SEO Blog by Ahrefs     •     September 15, 2020, 4:00 pm You’ve probably already encountered marked-up content in the form of rich snippets: But schema markup can do more than that and help your SEO in other ways. In this guide, you’ll learn: Why schema…

Over the years, we’ve written quite a few articles about branding. Branding is about getting people to relate to your company and products. It’s also about trying to make your brand synonymous with a certain product or service. This can be a lengthy and hard project. It can potentially cost you all of your revenue. It’s […] The post Low-budget branding for small businesses appeared first on Yoast. http://dlvr.it/Rgftsw

Writing quality content should be a key aspect of every SEO strategy. But when is your content considered high-quality? And is this the same for your users as it is for Google? In this article, I’ll discuss what quality content is and how you can make sure your own content hits the mark. It will […] The post What is quality content and how do you create it? appeared first on Yoast. http://dlvr.it/Rgb7F3

Why is Content Marketing Important? 5 Reasons SEO Blog by Ahrefs     •     September 10, 2020, 4:00 pm How do we know? Because content marketing is a big part of our marketing strategy, and we’ve experienced all of those benefits firsthand. In this post, we’ll dig deeper into why content marketing is…

If you have a local business, selling products or services, you have to think about the local ranking of your website. Local optimization will help you surface for related search queries in your area. As Google shows local results first in a lot of cases, you need to make sure Google understands where you are […] The post Local ranking factors that help your small business’ SEO appeared first on Yoast. http://dlvr.it/RgLxYg

If you write content in WordPress, duplicating a post can come in quite handy. It can save you a lot of valuable time to clone a post and adjust the content, instead of starting from scratch with every post you write. Fortunately, cloning a post becomes very easy with the Yoast Duplicate post plugin. In […] The post How to duplicate a post in WordPress, plus 4 reasons why! appeared first on Yoast. http://dlvr.it/RgLxTf

Getting a Schema.org implementation right on a website was always enormously painful. There was not enough documentation and no good tools to help you to make it truly simple. For years, even the best implementations were still just a fragmented mess. In the spring of 2019, we fixed that with Yoast SEO 11.0 — and […] The post Schema.org is hard, Yoast SEO makes it easy for you appeared first on Yoast. http://dlvr.it/RgHJTz

301 vs. 302 Redirects for SEO: Which Should You Use? SEO Blog by Ahrefs     •     September 8, 2020, 4:00 pm But you might be wondering, why does this even matter? After all, users can’t tell the difference between 301s and 302s. Both are identical in their functionality. The answer is simple: Search…

With a website, you’re able to reach out to the entire online world. But what if you want to target a local audience? Then you need to practice local SEO! Especially now, during the COVID-19 pandemic, it’s incredibly important to make sure your local audience can find you online. That’s why today, we’re launching a […] The post New and temporarily free Local SEO training: Learn how to rank locally! appeared first on Yoast. http://dlvr.it/RgCf9m

You might know that structured data in the form of Schema.org can do wonders for your search results. It also forms the basis for an ever-increasing amount of new and exciting developments on the search engine front. Google has said many times that structured data is beneficial. Today, we’re going to look at an exciting […] The post How to add HowTo Schema using Yoast SEO blocks appeared first on Yoast. http://dlvr.it/Rg8CC3

How to Build a Winning Content Marketing Strategy in 9 Steps SEO Blog by Ahrefs     •     September 3, 2020, 4:00 pm Because when you have one, you’ll be able to achieve results like this: And this: In this post, I’ll show you how to create a winning content marketing strategy based on our experience at Ahrefs. But…

Every month, Jono and I sit down to discuss the latest news in SEO in a live webinar for our Yoast SEO Academy members. It’s a fun way for us to provide you some of our insights on what’s happening right now. In addition, you get to ask your questions as well, so it’s a […] The post The latest news in SEO and WordPress: August 2020 appeared first on Yoast. http://dlvr.it/RfwJLn

Do you wonder how often you link to a certain post? Or how many outgoing links it has? If you don’t, you should. Because if you want a post to rank, you should link to it from related content. And, if it’s an important post, you should link to it more often. But how do […] The post How many internal links does a post have? Find out the easy way! appeared first on Yoast. http://dlvr.it/Rfrf4n

12 Actionable SEO Tips to Increase Organic Traffic SEO Blog by Ahrefs     •     September 1, 2020, 4:00 pm If you’ve read this post in the past, you’ll know this is a mistake we’ve made before. Before republishing, it listed over 200 mediocre SEO tips. So we decided to rewrite the post and focus only on…

Yoast SEO 14.9 comes with a new round of improvements, plus two new language-based enhancements: Polish word form support in Premium and Hebrew keyphrase recognition in Free. Polish is the tenth language to get word form support and there’s a lot more coming. Let’s get started, shall we? Word forms in Yoast SEO Premium: now […] The post Yoast SEO 14.9: Polish word forms, Hebrew keyphrase recognition appeared first on Yoast. http://dlvr.it/RfmQmQ