SEO and Internet Marketing

With the Black Friday/Cyber Monday weekend in full swing, we thought it’d be good to remind you of one of the best deals you can get right now. If you truly value your website and you want to make it sing — now is the time to invest in Yoast SEO Premium. At 30% off, […] The post 7 reasons you should buy Yoast SEO Premium today! appeared first on Yoast. http://dlvr.it/RmhjD0

Nobody wants to perform for an empty room. If you have a website, you want traffic. You want conversions and sign-ups. The best and most sustainable way to attract traffic is by performing well in the search engines. To get there, your site needs technical excellence, a fantastic site structure and an awesome content strategy. […] The post Black Friday: Get serious with your site, go Yoast SEO Premium appeared first on Yoast. http://dlvr.it/RmT4NQ

How to Do Keyword Research for SEO SEO Blog by Ahrefs     •     November 25, 2020, 5:05 am There’s also no shortage of great articles that give you very detailed instructions as to executing a professional keyword research, ranking high for thousands of targeted search terms and vastly…

Another great edition of our monthly SEO news webinar has come and gone. In the November 2020 edition, we opened up broadcasting for everyone — not just members of the Yoast SEO academy. Joost de Valk and Jono Alderson once again discussed a lot of news regarding SEO, Google, WordPress and Yoast itself. In this […] The post The latest news in SEO and WordPress: November 2020 appeared first on Yoast. http://dlvr.it/RmR0Pv

What is Earned Media? 7 Ways to Get It SEO Blog by Ahrefs     •     November 24, 2020, 11:38 pm But why is earned media important? And how can you get more of it? In this post, we’ll explore: Earned vs. paid vs. owned media Why earned media is important Examples of earned media How to get…

So you’ve decided to write a blog post. That’s great! Now let’s make sure your efforts pay off and it turns into an awesome post that also ranks. What will you need to write and optimize that blog post? What steps do you need to take? You can use this blog post checklist to make […] The post How to optimize a blog post for search engines: a checklist! appeared first on Yoast. http://dlvr.it/RmKdqx

Whether you’re a blogger or write articles for an online magazine or newspaper, chances are you’ll find yourself asking whether your article needs an image or not. The answer is always “Yes”. Images bring an article to life and also contribute to your website’s SEO. This post explains how to fully optimize an image for SEO and […] The post Image SEO: Optimizing images for search engines appeared first on Yoast. http://dlvr.it/RmHTcW

How to Optimize Your Google My Business Listing in 30 Minutes SEO Blog by Ahrefs     •     November 19, 2020, 6:53 pm Here are just a few tangible benefits to claiming and optimizing your Google Business Profile: Improved rankings. Google shows Business Profiles in the results for local searches, and well-optimized…

You might have heard about structured data, Schema.org, and JSON-LD. You might have even heard that it’s becoming more and more important to add them to your site. But what do these terms mean exactly? What is structured data? And what does it have to do with SEO? We’ll explain all of this, and how […] The post What is structured data? appeared first on Yoast. http://dlvr.it/Rm1Rgv

Today, we’re adding a NEW and FREE training course to Yoast SEO academy: Structured data for beginners! Want to get noticed in Google? Want your pages to stand out from the other search results? Then you need colorful, rich results that entice people to click. To show rich results for your website, search engines need […] The post Structured data for beginners: New and free training course! appeared first on Yoast. http://dlvr.it/Rm1RZW

We have very exciting news to share with you: we’re combining Yoast SEO Premium with Yoast SEO academy! If you buy Yoast SEO Premium, you’ll now also get free access to all of our SEO training courses in Yoast SEO academy. So the price of Yoast SEO Premium hasn’t changed, but what you’re getting has! […] The post Get free access to all our SEO training courses with the Yoast SEO Premium plugin! appeared first on Yoast. http://dlvr.it/RlzBv0

Google Discover: How to Rank and Drive Traffic SEO Blog by Ahrefs     •     November 17, 2020, 9:15 pm It’s more like a social network than a search engine, but your search activity and history is crucial for providing a relevant and timely feed. Millions of people see a personalized Google Discover…

Today, we’re launching Yoast SEO 15.3. In this release, we have the regular round of improvements and enhancements, plus a couple of awesome additions for Premium users. We’ve added another language to our roster: Hebrew. And, we’ve partnered with the popular automation platform Zapier to help you improve your publishing flow. Find out more about […] The post Yoast SEO 15.3: Zapier integration and Hebrew word forms appeared first on Yoast. http://dlvr.it/Rlsnpb

Perhaps you’ve heard of it: open source. If you’re familiar with it, it’s likely you’re somehow into software development, where it’s used as a collaborative model. But it’s so much more than that! It can be used elsewhere too and you don’t even need to be a developer to contribute to open source. Are you ready to explore the global phenomenon called open source? Let's go! The post Open source: Better solutions and a more inclusive society appeared first on Yoast. http://dlvr.it/Rlq28h

Have you noticed that, over the years, search engines have been changing the way they show you the results of your search? These results are becoming more visual, notable, and clickable. Which means that it really pays off to be one of these results! The good news is that you can increase the chance of […] The post Coming soon: Free Structured data for beginners course! appeared first on Yoast. http://dlvr.it/RlYt40

What Is SEO Writing? How to Be a Better SEO Writer SEO Blog by Ahrefs     •     November 12, 2020, 4:00 pm Google’s success depends on delivering content that answers people’s queries in the most relevant way possible. If you want it to be your content that people see, ‘sprinkling on some SEO’ as an…

Microsoft’s Clarity is a new, free analytics tool which provides website usage statistics, session recording, and heatmaps. Compared to Google Analytics (and other analytics platforms), it’s a little basic. But it’s robust, it’s easy to use, and it has some interesting features. What is Microsoft Clarity? Clarity records information about users who visit your website, […] The post An introduction to Microsoft Clarity appeared first on Yoast. http://dlvr.it/RlV18r

We know building an online presence is not easy, so why not give your website some well-deserved TLC? Maybe add a Yoast plugin? Or two? It will save you time and increase your chances of ranking higher! And, what better time to give your website some extra love? We’re celebrating Singles’ Day with an awesome […] The post Save 11% this Singles’ Day: Give your website some extra love ❤ appeared first on Yoast. http://dlvr.it/RlQ8cv

Everybody knows the colored bullets (or dots, or even ‘traffic lights’) in Yoast SEO. Two parts of the plugin use this system: the content analysis and the readability analysis. The first checks whether your post is SEO-proof, while the latter checks if it is readable for a general audience. Of course, these two are interconnected, […] The post How to use the readability analysis in Yoast SEO appeared first on Yoast. http://dlvr.it/RlLCRy

New Study: Is Google Biased Towards Particular News Sites? SEO Blog by Ahrefs     •     November 5, 2020, 4:20 pm With our expert knowledge of search engine optimization (SEO) and Ahrefs’ massive amounts of data, we wanted to see if we could identify any bias from Google by looking at data for popular…

As a search engine, Microsoft Bing often finds itself playing the ‘underdog’ to Google’s bigger market share, budgets and brand. But Bing Webmaster Tools can still be incredibly useful when it comes to understanding SEO issues and opportunities. Using these tools can help you to make improvements which help boost your performance in all search […] The post An introduction to Microsoft Bing Webmaster Tools appeared first on Yoast. http://dlvr.it/Rl3wpt

You have a mobile website, right? Is it responsive or did you use a plugin to make it look good? Does it convert? As mobile internet usage has exploded over the years, your mobile website’s user experience (or mobile UX) should get as much attention as the user experience of your desktop website. Even more so, […] The post 10 ways to improve mobile UX appeared first on Yoast. http://dlvr.it/RkzzM1

What Is Bounce Rate? How to Interpret and Work with It SEO Blog by Ahrefs     •     November 3, 2020, 4:00 pm It’s a great metric to measure user engagement, but only if you know how to use it. In this article, you’ll learn: How Google Analytics calculates bounce rate Is bounce rate important? Bounce rate…

Last month, Instagram celebrated its 10th birthday. During this decade, it has grown from a ‘Facebook for teenagers’ to an established social media platform used all over the world. And no, these users are not just teenagers anymore. Instagram is a great platform to come into contact and strengthen your relationship with your audience. In […] The post Instagram for your business: a guide to getting started appeared first on Yoast. http://dlvr.it/Rkw4Fz