SEO and Internet Marketing

The year 2020 is coming to its end and what a wild year it’s been! The pandemic has had a huge impact on all of us, and this isn’t different for our team at Yoast. As many shop owners turned to the web to stay in contact with their (potential) customers, we saw the importance […] The post Looking back at Yoast in 2020 appeared first on Yoast. http://dlvr.it/RpgvHs

Although it also brought lots of good things, 2020 was a year to quickly forget for most of us. So let us take a look at next year. For most sites, SEO in 2021 is not much different from the past couple of years: you still need to improve the same stuff, but you do […] The post SEO in 2021: A new chance to impress appeared first on Yoast. http://dlvr.it/RpYRfw

Marketing Objectives: How to Set Them Right (with Examples) SEO Blog by Ahrefs     •     December 24, 2020, 7:01 pm Every business needs marketing objectives because they help you focus on the things that matter. For example, while it might seem like a good idea to grow your Instagram following, it might not align…

Product images can make or break your online shop’s success. You can hire the best designer in the world to create a killer design, but when images are bad, sales will be bad. It’s the first thing a customer will look at. In this post, we’ll go over a number of things you need to consider when […] The post Optimize product images for your online store appeared first on Yoast. http://dlvr.it/RpFRKj

Mobile-First Indexing: What You Need to Know SEO Blog by Ahrefs     •     December 22, 2020, 4:00 pm We’re in a mobile era. It’s been over five years since the number of mobile searches overtook the number of desktop searches. It makes sense for Google to index and rank content based on the mobile…

Content marketing consists of all marketing activities that focus on the creation and sharing of information. If you’re serious about your SEO, it should definitely be part of your strategy. But nowadays, it’s also crucial for branding. Sharing valuable information is a great way to attract an audience and show them that you’re an expert in what […] The post What is content marketing? appeared first on Yoast. http://dlvr.it/Rp8QkL

The meta description is a snippet of up to about 155 characters – a tag in HTML – which summarizes a page’s content. Search engines show it in search results mostly when the searched-for phrase is within the description. So optimizing it is crucial for on-page SEO. In this post, I tell you the characteristics […] The post How to create the right meta description appeared first on Yoast. http://dlvr.it/Rp4lWJ

The worldwide web is one of the greatest achievements of mankind. It has revolutionized communication and allowed for a stunning amount of innovation to happen. As a place without regulation, the web was allowed to grow tremendously. But today, we cope with the side-effects of that unregulated growth: misuse hurts people and even democracies. Now, […] The post Towards a trusted web: Timestamping content with WordProof appeared first on Yoast. http://dlvr.it/RnvydN

6 Best Marketing Podcasts (Most Voted For) SEO Blog by Ahrefs     •     December 17, 2020, 3:21 pm We also got suggestions from other Facebook marketing groups, Twitter, and LinkedIn. In total, we received close to 90 suggestions and hundreds of votes—with most going to just six podcasts.…

It’s December, the last month of the year and that means that we’ve also had our last webinar of 2020. In this month’s edition, our SEO experts Joost de Valk and Jono Alderson discuss the latest in Google, Facebook, WordPress and other SEO news. To give some spoilers, you can expect to hear more about […] The post The latest news in SEO and WordPress: December 2020 appeared first on Yoast. http://dlvr.it/RnrDyq

Using transition words in your writing can help you enhance the readability of your content. These words help your text flow and show readers the relationship between phrases and paragraphs. That’s why the readability check in Yoast SEO provides feedback on your use of transition words. But what are they exactly? Why are they so important? […] The post Transition words: why and how to use them appeared first on Yoast. http://dlvr.it/RnnVTk

Meta Keywords: What Are They and Should You Use Them? SEO Blog by Ahrefs     •     December 15, 2020, 7:24 pm Here’s an example of a meta keywords tag: <meta name="keywords" content="seo, search engine optimization"/> It’s easy to add meta keywords in most website builders and CMS’, but should you bother? Do…

The year is drawing to a close and we are ready for our final release of 2020. In Yoast SEO 15.5, you’ll find support for the Hungarian language — including word forms in Premium. In addition, you’ll find a number of enhancements and fixes. Let’s meet Yoast SEO 15.5! Improve your content Having great content […] The post Yoast SEO 15.5: Support for the Hungarian language appeared first on Yoast. http://dlvr.it/Rnh9ry

We’ve seen it happen so often. You have a great blog, and at some point, you decide to go for a new look and feel. There are a couple of things you’ll look at, usually in the order: layout/look and feel, usability, and optionally, room for advertising. If the theme meets your needs in all two […] The post How to find the perfect WordPress theme appeared first on Yoast. http://dlvr.it/Rnf2Z6

How to Conduct a Competitive Analysis (Template Included) SEO Blog by Ahrefs     •     December 10, 2020, 6:53 pm You need to conduct a competitive analysis as a part of your market research. Only then can you develop an effective marketing strategy to steer the ship in the right direction. Here’s how to do the…

Almost every year, WordPress gets a new default theme. This theme is bundled with the last major release of WordPress for the year. This time, we welcome a new theme in WordPress 5.6. The theme is called Twenty Twenty-One and it is a stunner. It was designed by Automattic’s Mel Choyce-Dwan and built by a […] The post Twenty Twenty-One: New default theme for WordPress 5.6 appeared first on Yoast. http://dlvr.it/RnJ9rP

Today, WordPress 5.6 sees the daylight! This release is chockfull of good stuff, with a new default theme called Twenty Twenty-One, application passwords, loads of editor updates and an automatic update feature. This release was led by an awesome team and they did a really good job. Here’s an overview of some of the best […] The post Five awesome new features in WordPress 5.6 appeared first on Yoast. http://dlvr.it/RnJ9qf

It’s here, the release of WordPress 5.6! What a wonderful journey it has been. As one of the release mentors of WordPress 5.6, I thoroughly enjoyed helping the team in any way I could. In this blog post, I’ll tell you more about the process, the people involved, and what we focused on. Essentially, the […] The post The road to WordPress 5.6: a look behind the scenes appeared first on Yoast. http://dlvr.it/RnJ9hd

Headings help users and search engines to read and understand text. For example, they act as signposts for the readers and make it easier for them to figure out what a post or page is about. Headings also define which parts of your content are important, and show how they’re interconnected. Here, we’ll give you […] The post How to use headings on your site appeared first on Yoast. http://dlvr.it/Rn9y7s

Adding images to your articles encourages people to read them, and well-chosen images can also back up your message and get you a good ranking in image search results. But you should always remember to give your images good alt attributes: alt text strengthens the message of your articles with search engine spiders and improves […] The post Image SEO: How to optimize your alt text and title text appeared first on Yoast. http://dlvr.it/RmxWgs

9 Ways to Get More YouTube Subscribers SEO Blog by Ahrefs     •     December 2, 2020, 11:00 pm We did this by following a list of proven strategies that helped us get more subscribers to our YouTube channel. In this post, I’ll share those strategies with you. Target topics that people are…

Today, we’re launching the result of a great collaboration: the Yoast SEO plugin now seamlessly integrates with the Elementor page builder! We’re really excited about this integration. It means that millions of WordPress users can now easily build a page with Elementor and optimize its content with Yoast SEO. To make this happen, we’ve partnered […] The post The Yoast and Elementor partnership: building easy and SEO-friendly websites together appeared first on Yoast. http://dlvr.it/Rmr6VM

Yoast SEO 15.4 is a special release — especially if you are one of the more than five million users of the Elementor WordPress site builder. In this release, you’ll find a seamless, easy-to-use integration of Yoast SEO with Elementor. Building websites and optimizing content for the search engines now in one workflow! Elementor & […] The post Yoast SEO 15.4: Seamless integration with Elementor appeared first on Yoast. http://dlvr.it/Rmr6Pt

Maybe you’ve heard about the concept of rich snippets. SEO experts seem to think everyone knows exactly what they are. But, for SEO newbies, a rich snippet is a really vague term. What is it exactly? Time to explain what they are, why they’re important for SEO and how you can get them for your […] The post What are rich snippets? appeared first on Yoast. http://dlvr.it/Rmp3mQ