SEO and Internet Marketing

Google’s new subtopics ranking, a page builder that’s also focusing on performance and a tool to easily rewrite and repost old content. These are a few of the news items that our SEO experts Joost de Valk and Jono Alderson discussed during our SEO news webinar on the 26th of January 2021. Missed it? No […] The post The latest news in SEO and WordPress: January 2021 appeared first on Yoast. http://dlvr.it/RrXFjF

There’s a new Yoast SEO academy course on its way: the Understanding structured data course! Are you ready to take a deep dive into the theory of structured data? After completing this course, you’ll understand the concepts and terms related to structured data in detail. And, implementing this knowledge could help you get wonderful rich […] The post Coming soon: Understanding structured data course! appeared first on Yoast. http://dlvr.it/RrSMDH

Content SEO is a key part of any SEO strategy. Without content, it’s impossible for your site to rank in search engines. It’s, therefore, crucial to write and structure quality content! This ultimate guide covers the most important areas of content SEO. Read on if you want to learn how to create content that ranks. […] The post The ultimate guide to content SEO appeared first on Yoast. http://dlvr.it/RrPxL7

Today, we’d like to welcome Yoast SEO 15.7. For this release, we thought we’d remind you of some cool stuff Yoast SEO does to help you write awesome content. For Premium users, we’ve added a new language with full readability and word form support: Turkish! Yoast SEO is your SEO expert and content editor It’s […] The post Yoast SEO 15.7: Helping you write better content appeared first on Yoast. http://dlvr.it/RrNS9m

A new year asks for a new and improved content SEO strategy! Are you also pumped and full of plans to improve your SEO strategy and start a brand new SEO campaign? In this post, I’ll tell you just how to set up a content SEO campaign and quickly improve your chances to outrank your […] The post How to plan an SEO campaign for higher rankings appeared first on Yoast. http://dlvr.it/RrJfHL

Does homepage SEO exist? We asked ourselves that in our post on homepage SEO. However, a lot of the people still feel that a homepage should be optimized for a keyword. Perhaps optimizing your homepage for search engines works for some of you, but ranking in Google should definitely not be the only purpose of your homepage! […] The post How to optimize your homepage appeared first on Yoast. http://dlvr.it/Rr4NvV

The technologies which power the web, and which power parts of WordPress, are changing. It’s increasingly common for developers to use JavaScript to make our websites behave more and more like apps. Done well, these approaches create rich, interactive experiences. When built poorly, they can be catastrophic for SEO. For most WordPress website owners and […] The post A primer on JavaScript SEO for WordPress appeared first on Yoast. http://dlvr.it/Rr0RLz

17 Creative Marketing Ideas for Small Businesses SEO Blog by Ahrefs     •     January 19, 2021, 10:56 am They’re all free or inexpensive, creative (not the usual boring ideas), and things that pretty much any business can do. Here’s the list: Write blog posts that rank and convert Get video views from…

Things are always on the move in the SEO world. Google regularly updates its algorithm and the competition is never far behind. And the current situation is only making things harder, with the shift to online for businesses that might not be prepared. So if you’re not sure what to do, wouldn’t it be nice […] The post Timeless SEO tips: 6 universal SEO tactics that never go out of fashion appeared first on Yoast. http://dlvr.it/RqwXkp

Time to brighten up your Blue Monday! What better way to do this than with a special Blue Monday discount? Get rid of the blues instantly: claim your 20% discount now – valid just today. Here are 7 features in Yoast SEO that will definitely cheer you up! 1. Access to 15 Yoast SEO academy […] The post 20% off Yoast SEO: 7 features that’ll make you happy! appeared first on Yoast. http://dlvr.it/RqqDcf

Should You Have a Trailing Slash at the End of URLs? SEO Blog by Ahrefs     •     January 14, 2021, 4:00 pm In the past, a folder would have a trailing slash and a file would be without the trailing slash. A folder would indicate there were more files and you’d typically have an index file (index.html,…

We all want to write the best possible content on our favorite topic. As writers, we also know that that not always happens on the first try. While you do need to deliver quality on that first try, it doesn’t hurt to dive back into published articles to updated and improve them wherever you can. […] The post How to rewrite and republish content with Yoast Duplicate Post appeared first on Yoast. http://dlvr.it/RqbK8b

Online reviews are important for any business. With the current situation, they’ve even become essential when you own a local business. More than ever, people are searching for businesses and products online. Having positive reviews and ratings will help you stand out and attract traffic to your site. But what should you do when you […] The post How to respond to positive and negative online reviews appeared first on Yoast. http://dlvr.it/RqWQ8T

How Ahrefs Counts Links and Domains SEO Blog by Ahrefs     •     January 12, 2021, 4:00 pm When building an index of the web, companies have to make many choices around crawling, parsing, and indexing data. While there’s going to be a lot of overlap between indexes, there’s also going to…

Yoast SEO 15.6 is out today! This release comes with a lot of goodies, like support for the Norwegian language, a new estimated reading time feature and improved support for web stories. But that’s not all! We’ve added a brilliant new feature to the free Yoast Duplicate Post plugin to help you seamlessly rewrite and […] The post Yoast SEO 15.6: Estimated reading time and Norwegian word forms appeared first on Yoast. http://dlvr.it/RqPp9d

Having a site for your business is quite common nowadays. Chances are that you’ve also created one to make sure that people can find and contact you online. But have you really thought about the goal of your website? And is this reflected in the structure and content of your site? Writing a mission statement […] The post How to write a mission statement for your site appeared first on Yoast. http://dlvr.it/RqM94j

Is your page not attracting the number of people you thought it would? Or are you wondering what you can improve to get your page higher up in the search results? And to get people to stay on (and come back to) your site? There are a few things you can do to give your […] The post 10 tips to improve the quality of your page appeared first on Yoast. http://dlvr.it/Rq5fY8

Anchor text — or link text — is the visible, clickable text of a link. It usually appears in a different color than the surrounding text and is often underlined. Good link text tells the reader what to expect if they click on the link. Getting your anchor text right increases the chance of someone […] The post What is anchor text and how to improve link text? appeared first on Yoast. http://dlvr.it/Rq1yXN

An SEO Basics post about technical SEO might seem like a contradiction in terms. Nevertheless, some basic knowledge about the more technical side of SEO can mean the difference between a high ranking site and a site that doesn’t rank at all. Technical SEO isn’t easy, but here we’ll explain – in layman’s language – […] The post What’s technical SEO? 8 technical aspects everyone should know appeared first on Yoast. http://dlvr.it/RpyKqq

At a certain point, your website can grow to a monstrous collection of pages. You may realize that you have too many items in your menu and that the coherence of your website is nowhere to be found. Time to clean this mess up! But where to start? It’s a tough job, and sometimes it […] The post Clean up your site structure: how to reorganize your website appeared first on Yoast. http://dlvr.it/Rptl6T