SEO and Internet Marketing

Every month, we organize a free webinar to discuss what’s new in the world of SEO and WordPress. During these webinars, our SEO experts Joost de Valk and Jono Alderson guide you through the latest news and tell you what you need to know for your site. This time there was lots to discuss, from […] The post The latest news in SEO and WordPress: February 2021 appeared first on Yoast. http://dlvr.it/RtVCD4

A great blog or an entertaining vlog helps you attract people to your site. Both also allow you to engage with your audience, increase brand awareness and show your expertise. That’s because you can use blogs and vlogs to dive into a certain topic related to your site or business. So which one is better? […] The post Blog or vlog, which one is better? appeared first on Yoast. http://dlvr.it/RtPdgn

Today sees the release of Yoast SEO 15.9 and Video SEO 13.7. In Yoast SEO 15.9, we focussed on performance improvements and general enhancements. In addition, we made Video SEO available in Elementor. Find out more! Performance improvements Improving the performance of our plugins is always on our radar. Sometimes, we do big changes that […] The post Yoast SEO 15.9: Performance improvements appeared first on Yoast. http://dlvr.it/RtJFS0

This guide discusses what hreflang is, what it is for and gives in-depth information on how to implement it for your multilingual websites. The post hreflang: the ultimate guide appeared first on Yoast. http://dlvr.it/RtFWMn

We love to watch videos, don’t we? Online video has been booming for years and there is no end in sight. Every second, hundreds of hours of video are uploaded to YouTube alone. Not to mention all the short-form video content that appeared in recent years on apps like Instagram and TikTok. If you produce […] The post Video SEO: How to rank your videos in Google appeared first on Yoast. http://dlvr.it/Rt08gk

The automation tool Zapier works with Zaps that you can create from scratch. These Zaps can link different apps and services to each other to create a smarter workflow and save you lots of time. But that still doesn’t give you a clear answer to this question: What is Zapier exactly? In this post, we’ll […] The post What is Zapier? And 5 things you can do with it! appeared first on Yoast. http://dlvr.it/RsrG0S

With the meta robots tag you can control what search engine spiders do on your site. Learn what it does right here! The post The ultimate guide to the meta robots tag appeared first on Yoast. http://dlvr.it/RsmQdD

Sites get bigger. We keep on adding content but tend to forget to clean up. As the web grows older, more and more sites are growing older and bigger as well. That’s not necessarily a bad thing. Google loves authority, so being around for a long time pays off. However, your website does need to […] The post Improving the content SEO fitness of your website! appeared first on Yoast. http://dlvr.it/RsVdkb

Breadcrumbs are an important part of almost every good website. These little navigational aids don’t just tell people where they are on your site, but they also help Google work out how your site is structured. That’s why it makes a lot of sense to add these helpful little pointers. Let’s take a look at […] The post What are breadcrumbs? Why are they important for SEO? appeared first on Yoast. http://dlvr.it/RsQkbb

Yoast SEO 15.8 is out and it comes with a cool new gift: a breadcrumbs block for the WordPress editor. This makes it easy to just drop your breadcrumb in a page, without having to touch any code. Now available for everyone! We also have a cool new update for our Video SEO add-on that […] The post Yoast SEO 15.8: A free block for your breadcrumbs appeared first on Yoast. http://dlvr.it/RsQkXs

If you want your content to rank in Google, it needs to know about the existence of that content. That means that you (or another site) should link to this content. Google follows these links and saves every post or page it finds through links to in the index. So, you’ll understand that it’s important […] The post What is orphaned content? appeared first on Yoast. http://dlvr.it/RsLpkR

Out of the box, WordPress is a great system for blogging and managing websites. But to truly unlock its power, you need to add plugins to tailor it to your precise needs. Adding some of our top plugin recommendations can make really turbo-charge your site! People frequently ask us for recommendations on which WordPress plugins […] The post Top WordPress plugins every site should have appeared first on Yoast. http://dlvr.it/RsGswk

Rich results, structured data, Schema.org. You might have bumped into these terms online, but what do they mean? And what should you do with them? The post Rich results, structured data and Schema: a visual guide to help you understand appeared first on Yoast. http://dlvr.it/Rs1TmL

We’ve added a new course to Yoast SEO academy: the Understanding structured data training course! Do you want to explore structured data in depth? Then this course is for you. After completing this course, you’ll understand the concepts and terms related to structured data in detail. And, implementing this knowledge could help you get great-looking […] The post New: Understanding structured data course! appeared first on Yoast. http://dlvr.it/Rs1Th3

Grabbing the attention of people online is hard. But keeping that attention is way harder. In fact, it takes most site visitors less than a second to form an opinion about your page. That’s all the time they need to decide if they’re going to stay or not. So having a clear message that’s easy […] The post Manage your readers’ expectations to reduce the bounce rate of your post appeared first on Yoast. http://dlvr.it/RrtfRd

The one page that often seems to be forgotten in the optimization of ecommerce sites is the product category page. We see this very often: category pages just don’t get the love they deserve. That’s a lot of missed opportunities, because many people arrive from the SERPs on these specific pages. In this article, we’d […] The post How to perfect the category page of your online store appeared first on Yoast. http://dlvr.it/RrnH0x