SEO and Internet Marketing

Every SEO strategy is focused on ranking as high as possible in the search engines. To do this, we all try to design and develop a website that Google’s algorithm will love. That’s basically what SEO is about. The factors in Google’s algorithm can be divided into two categories which will determine the ranking of your […] The post What is on-page SEO? appeared first on Yoast. http://dlvr.it/Rwlnpw

Google is really smart, amazingly smart. The algorithm is very close to reading texts like human-beings. At the same time, parts of Google’s algorithm aren’t smart at all. Computers aren’t that good at understanding ‘what is what’ on a page. If you have a recipe site, you’ll need to tell Google what an ingredient is, […] The post Google’s algorithm is amazingly smart and incredibly dumb at the same time appeared first on Yoast. http://dlvr.it/Rwfrp4

You see them in search results a lot: product listings with added metadata, like price, availability, reviews, and specifications. However, not every site offering the same product has the same rich results or rich snippets. This could have two reasons. One, Google doesn’t deem the site important enough to show additional metadata. Or two, the […] The post Rich results for products with Schema.org structured data appeared first on Yoast. http://dlvr.it/RwcNJV

You might have heard the term parity before in SEO, or more specifically, mobile parity. It all comes down to one thing: you should see your site as being a single thing. You shouldn’t have a ‘mobile site,’ as distinct from a ‘desktop site.’ You should have one site — which may use CSS to […] The post Mobile parity: does your site offer a singular experience? appeared first on Yoast. http://dlvr.it/RwRb2m

How does Google work? What does Google actually do? For many of you, this will be fairly old news. But for everyone who is new to the world of SEO: let me explain what Google does and how SEO works. In a way that is easy to follow, because understanding this really helps you create […] The post What does Google do? appeared first on Yoast. http://dlvr.it/RwMvmT

In this post, we’ll go over a number of contact page examples, so you’ll be able to review your own contact page and improve it. For a lot of companies, that contact page is the main reason they have a website in the first place. For others, the contact page filters or manages all incoming […] The post Contact page examples: What makes a great contact page? appeared first on Yoast. http://dlvr.it/RwJB8B

For local businesses, doing well in the local search results is essential. Luckily, the Local SEO add-on for Yoast SEO is a great help for your business. The plugin makes it much easier to get your site to perform better in Google. For instance, it helps you improve your local business’s contact page so customers […] The post Yoast Local SEO 13.9: Primary location & shared properties appeared first on Yoast. http://dlvr.it/RwDNyr

Video is great for explaining a topic in just a couple of minutes. Or, to give people an idea of that product they’re thinking of buying. You can also use video to share your vision or insights with a very large audience. But what do you need to do to make your videos stand out […] The post How does video SEO work? appeared first on Yoast. http://dlvr.it/Rw8gB3

We’ve said it way back when, but we’ll repeat it: it keeps amazing us that there are still people using just a robots.txt files to prevent indexing of their site in Google or Bing. As a result, their site shows up in the search engines anyway. Do you know why it keeps amazing us? Because […] The post Preventing your site from being indexed, the right way appeared first on Yoast. http://dlvr.it/Rvz7Qg

Google’s knowledge panel is the block you’ll find on the right side of your screen in the search results. Nowadays, you’ll see it for a lot of queries. It presents the results of Google’s Knowledge Graph, which can be seen as an engine connecting all kinds of data Google finds on the web. If you […] The post Google’s knowledge panel: What is it and how to get one? appeared first on Yoast. http://dlvr.it/RvvRLm

This week marks the 16.0 release of Yoast SEO and we’re quite proud of how far we’ve come. That’s why we thought it would be fun to look back at more than 10 years of work on Yoast SEO. And who better to ask than someone who has been there all along: our founder Joost […] The post Yoast SEO 1.0 to 16.0: An interview with Joost de Valk appeared first on Yoast. http://dlvr.it/Rvr6cS

SEO should be for everyone. Everyone -big or small- should have a fair chance in the search engines. That’s why we build software for everyone at Yoast. With WordPress, everybody can build a website and publish their ideas. Add our plugin and you’ll also be able to outrank your competition. And today is a happy […] The post 16% off and 16 sweet reasons to love Yoast SEO! appeared first on Yoast. http://dlvr.it/RvkV2p

Many years ago, Joost de Valk launched version 1.0 of a plugin the world would know as the number one WordPress SEO plugin: Yoast SEO. Today, we’re celebrating the sweet sixteen of Yoast SEO with the release of Yoast SEO 16.0. Of course, we’re not letting this go unnoticed! Happy sixteenth, Yoast SEO! While the […] The post Yoast SEO 16.0: Sweet sixteen! appeared first on Yoast. http://dlvr.it/RvkV0X

Some time ago, Google caused quite a stir by announcing a new ranking factor for 2021: page experience. User experience has always been an essential part of building the best site out there, but now, it will play an even bigger role in helping you build awesome sites for your customers. All this is powered […] The post Learn about the three Core Web Vitals: LCP, FID & CLS appeared first on Yoast. http://dlvr.it/RvhVr7

HTTPS secures the connection to the website you are visiting. I’m sure you have seen this in action; look at the address bar in the browser and find the lock icon on the left-hand side. Is the lock closed? Then the connection is secure. Is it open, or is there another type of icon or […] The post What is HTTPS? appeared first on Yoast. http://dlvr.it/RvRwdJ

Thanks to contributors from all over the world, the improvements to WordPress are never at a standstill. This continuous work on WordPress is reflected in the number of new features that can be found in any new release. The latest release of WordPress 5.7 “Esperanza” is no exception. It comes with a few great enhancements, […] The post WordPress 5.7: What’s new in this release? appeared first on Yoast. http://dlvr.it/RvLYsC

If you want to measure your content SEO strategy’s success, you first need to establish your goals. What’s the purpose of your strategy? Do you want higher rankings? More traffic? To evaluate your content SEO strategy, you should identify what success means to you! Once you’ve established your goals, you can measure the success of […] The post How to measure the success of your content SEO strategy? appeared first on Yoast. http://dlvr.it/RvHzrh

Online shops rarely sell just a few products. If your shop has a few hundred or a thousand articles, it might help if you offer your customers a filtering option. You must do whatever you can to help your customer get to the desired product as soon as possible. Ecommerce filters can help you solve […] The post Easier online shopping with eCommerce filters for products appeared first on Yoast. http://dlvr.it/RvDBNn

When you think of a blog post, you’re probably picturing a page with lots of written text on it. Which isn’t wrong. In the early days of blogging, most blog posts were just that. Lots of written text. Without too much design to it or images to break the text up. Nowadays, most of us […] The post Blog post images: Why use them and where to get them appeared first on Yoast. http://dlvr.it/RtzJjR

Today we released a patch release of Yoast SEO, 15.9.1, to prepare for some of the changes in WordPress core. There were two changes in WordPress itself that we needed to account for, one to do with updates and one to do with meta robots output. We also had to fix an issue with how […] The post Yoast SEO 15.9.1: WordPress 5.7 & FAQ schema patches appeared first on Yoast. http://dlvr.it/RtzJgG

Sometimes, content on your website becomes irrelevant or out of date, and you need to decide whether to update it or delete it. It’s part of your regular content maintenance activities. There are several ways to go about this and this article helps you decide what’s the best solution for your old content! Update old […] The post Update or delete? Cleaning up old content on your site appeared first on Yoast. http://dlvr.it/RtqTnx

The robots.txt file is a file you can use to tell search engines where they can and cannot go on your site. Learn how to use it to your advantage! The post The ultimate guide to robots.txt appeared first on Yoast. http://dlvr.it/RtlbTB