SEO and Internet Marketing

Are you ranking with the content you want to rank with? With your very best content? The content you’re the proudest of? When you’re doing SEO, you want your best posts and pages to be the ones that get the most attention. But that’s not easy at all! How do you make sure that your […] The post Do the SEO workout to rank higher with your best content appeared first on Yoast. http://dlvr.it/S2n1VT

SEO is just like staying healthy — you have to work at regularly it to keep fit. So be sure to give your site the love it needs. SEO is never a one-time thing but rather a process that will keep you busy for a long time. At Yoast, we often think about how we […] The post Yoast SEO 16.6: An internal linking workout for SEO fitness appeared first on Yoast. http://dlvr.it/S2j5Sp

Not sure why you’re not ranking #1 for your focus keywords in Google? You might be making one of the mistakes a lot of site owners make. We see it happen a lot. From small local businesses to big corporate ones, lots of websites are making similar mistakes. Here, we’ll give you an overview of […] The post The 6 most common SEO mistakes and how to avoid them appeared first on Yoast. http://dlvr.it/S2dF9f

What do Instagram Stories, Facebook Stories, Snapchat Stories, and Twitter Fleets have in common? They are all so-called social media implementations of the same story idea. A story is a series of images or others types of content that belong together, and thus, tell a story. Visual storytelling is huge, and now the web has […] The post How to build Google Web Stories in WordPress appeared first on Yoast. http://dlvr.it/S2NQHq

On yoast.com, we talk a lot about writing and readability. We consider it a very important part of SEO. Your text needs to be easy to follow and it needs to satisfy your users’ needs. This, in turn, will help your rankings. However, we rarely talk about how Google and other search engines read and […] The post How does Google understand text? appeared first on Yoast. http://dlvr.it/S2Jbm2

The post Get your website back into shape with SEO fitness appeared first on Yoast. http://dlvr.it/S2Dnlq

Ranking signals, algorithm updates. One day you have the right number of keywords, the next day it’s too many. It might leave you wondering what Google wants to achieve. Or worrying what all these search changes mean for SEO in the long term. Will that change, too? Maybe you’re thinking about auditing your SEO again, […] The post A long term SEO strategy? Knowing what Google wants is the key appeared first on Yoast. http://dlvr.it/S295B0

We are big fans of Google Search Console — and you should be too! It’s an essential tool to keep your site working properly and find opportunities to get better results from the SERPs. But, one thing Google Search Console also does, is send you emails when they encounter an issue. And those error messages […] The post Did Google Search Console send an email with an error message? appeared first on Yoast. http://dlvr.it/S20GL8

The ONLY tutorial you need to boost your search engine traffic by improving your WordPress SEO. Tips on WordPress SEO plugin usage, structuring your site and optimizing your theme! The post WordPress SEO: the definitive guide appeared first on Yoast. http://dlvr.it/S1wWzv

You’ve probably heard it a dozen times before, but social media needs to be part of your online strategy. Whether you have a website, personal blog or webshop, social media allows you to reach and connect with your audience. To get new people into contact with you and to stay top of mind with your […] The post 10 examples of social media posts to get inspired appeared first on Yoast. http://dlvr.it/S1sKXq

Social media are essential tools in every site owner’s marketing toolkit. It is, however, hard to control how your URLs are being shared on Facebook and Twitter. The Social Previews feature in Yoast SEO Premium helps you make the best social post out there, but what about all your taxonomies and custom post types? The […] The post Yoast SEO 16.5: New Social Appearance Templates appeared first on Yoast. http://dlvr.it/S1mHDq

Key Moments arrived to Google search in late 2019. They are a feature that enables expansive, prominent video search results, with clickable links to each Chapter in your video. In practice, this means you can receive not just one link within your video results box, but dozens of them. To show Key Moments from your […] The post How to timestamp YouTube videos and create Key Moments appeared first on Yoast. http://dlvr.it/S1jctm

Links are important for SEO. Therefore, link building should definitely be part of your SEO strategy. But more importantly, link building should be part of your growth strategy. As it can help you generate more traffic and attract new audiences to your website. Do make sure to stay away from bad practices. Tempting as these […] The post A successful link building strategy in 6 easy steps appeared first on Yoast. http://dlvr.it/S1XlqL

Let’s say you have a website but know little about SEO. But you’ve heard about Yoast SEO and people have told you it’s a great tool to optimize your site for Google, Bing, and Yandex. So you install the Yoast SEO plugin. What’s next? To help your pages rise to the top, our plugin needs your […] The post The beginner’s guide to Yoast SEO appeared first on Yoast. http://dlvr.it/S1T2b9

This ultimate guide covers small business SEO. Want your site to rank high in the local search results? Read all about it here! The post Small business SEO and local search: the ultimate guide appeared first on Yoast. http://dlvr.it/S1Pr6s

Sometimes, your site will need some downtime, so you can fix things or update plugins. Most of the time, this tends to be a relatively short period in which Google will most likely not attempt to crawl your website. However, in the case that you need more time to get things fixed, chances are much […] The post HTTP 503: Handling site maintenance correctly for SEO appeared first on Yoast. http://dlvr.it/S1L64Y

Adding structured data to your site is a great way of describing your content to Google so that it makes it easier for it to grasp your pages. Once you’ve added it, you can monitor the performance of your rich results in Google Search Console. This tool gives you everything you need to get the […] The post How to check the performance of your rich results in Google Search Console appeared first on Yoast. http://dlvr.it/S1GMwq

If your perfectly optimized post isn’t ranking, what could be the matter? Is the problem that your site is not on Google at all, or is something else going wrong? What is keeping your content from reaching that coveted #1 position? In this post, we’ll discuss ten possible reasons why your page is not ranking, […] The post 10 reasons your page won’t rank – even though it’s optimized appeared first on Yoast. http://dlvr.it/S11ZVs

Thinking about the keywords you want to rank for is really the first and foremost step you need to take for your SEO strategy. Still, keyword research can be quite daunting. So, which keyword mistakes should you avoid at all times? In this post, I’ll take you through the most common keyword research mistakes people […] The post Keyword mistakes: 8 pitfalls you can easily avoid appeared first on Yoast. http://dlvr.it/S0xm5C

Over the years, we talked a lot about the importance of readable texts. We want to offer everyone the chance to understand the message that you are trying to bring across. That’s why we invest so much in our language tools like the readability analysis and our word forms feature. For Yoast SEO 16.4, we’re […] The post Yoast SEO 16.4: Full readability and word forms for Czech appeared first on Yoast. http://dlvr.it/S0rDwn