SEO and Internet Marketing

To write appealing copy for your online audience, you need to know them. Who are those people that read your stories? Who are the people that search for the terms you want to be found for? Where do they come from? How old are they? What are they interested in? And how will you be […] The post Online audience research: how to analyze your audience appeared first on Yoast. http://dlvr.it/S6gVY5

Google Search Console is a must-have tool for all site owners as it gives you an incredible amount of information about how your site is doing in search. We strongly advise you to add your website to Google Search Console to fully benefit from all the insights. Yoast SEO can help you verify your site […] The post How to add your website to Google Search Console appeared first on Yoast. http://dlvr.it/S6c1Lb

Ranking in search engines requires a website with flawless technical SEO and great, relevant content. Luckily, the Yoast SEO plugin takes care of (almost) everything on your WordPress site. Still, if you really want to get the most out of your website and keep outranking the competition, some basic knowledge of technical SEO is a must. […] The post What is crawlability? appeared first on Yoast. http://dlvr.it/S6McTc

There is lots and lots of content out there. Which makes it more difficult to grab and hold the attention of your audience. That’s why you need to make sure that the content on your pages and in your blog posts is new, fresh and above all: original! When you add content to your website, […] The post The importance of original content for SEO appeared first on Yoast. http://dlvr.it/S6Hyg3

If your online business is doing well in your country, you might consider expanding to international markets. To be successful in new markets requires some extra investments in SEO, though. You’d better start thinking about international SEO — or multilingual SEO — if you want to ensure your website will be found and used well […] The post What is international SEO? appeared first on Yoast. http://dlvr.it/S6DN5R

When we say SEO for everyone, we mean that. We’ve built our tools in such a way that everyone — from beginner to expert, and tiny one-person companies to huge companies — can get a fair chance in the search results. But there’s more because SEO for everyone also means helping you improve your content […] The post Yoast SEO 17.0: SEO in your mother-tongue appeared first on Yoast. http://dlvr.it/S6DN3r

If you’re trying to optimize your videos to get YouTube ranking them (as well as Google), then you need to do three things. Firstly, you need to understand what’s working. Second, you want to discover where there are opportunities to do better. And thirdly, you should assess how your search performance is progressing over time. […] The post YouTube SEO: How to use analytics for your video strategy appeared first on Yoast. http://dlvr.it/S6BMvz

This year we held our first ever Yoast SEO Summer School, a series of 4 interactive online workshops with our in-house experts. We’ve been talking about SEO essentials like making great content, site structure, inbound marketing and rich results, and answering your questions on those topics too. It’s been fantastic seeing over 6,500 of you […] The post Yoast Summer School 2021: A recap of the best bits appeared first on Yoast. http://dlvr.it/S5z4Tk

Sometimes, content on your website becomes irrelevant or out of date, and you need to decide whether to update it or delete it. It’s part of your regular content maintenance activities. There are several ways to go about this and this article helps you decide what’s the best solution for your old content! Before we […] The post Update or delete? Cleaning up old content on your site appeared first on Yoast. http://dlvr.it/S5vDPs

If you own a local business, you want to dominate the local search results of your niche. Nowadays, that might be even more important. But how do you write content for your local business that’ll pop up in the search results? On what aspects should you focus? In this post, I’ll give tips you can […] The post Local SEO content strategy: 5 tips to succeed online appeared first on Yoast. http://dlvr.it/S5qmtf

Big news for Yoast! We’re so incredibly happy to announce that we are joining Newfold Digital. Joining forces with this leading web presence solutions provider will enable Yoast to take SEO for everyone to the next level! We look forward to new possibilities to help even more people to improve their SEO. We believe that […] The post Exciting news: Yoast joins Newfold Digital appeared first on Yoast. http://dlvr.it/S5XZ9x

If you want your content to rank in Google, it needs to know about the existence of that content. That means that you (or another site) have to link to this content. Google follows these links and saves every post or page it finds through links to in the index. So, you’ll understand that it’s […] The post What is orphaned content? appeared first on Yoast. http://dlvr.it/S5X7vQ

WordPress is one giant self-growth opportunity for the people that use it and contribute to it. A lot of developers in the ecosystem will tell you that they chose this career path after tinkering around with the WordPress files to learn how the software is made. In the last thirteen years, WordPress has helped me […] The post The self-growth opportunities of WordPress appeared first on Yoast. http://dlvr.it/S5Shxb

Does your website have any dead-ends? What about hidden content? Is each page getting the attention it deserves? How sure are you, really? These things matter: making your content findable for users and crawlable for Google is essential for SEO. So it’s time to give your site some TLC and clean your content up! Just […] The post Clean up your old content with our new SEO workout! appeared first on Yoast. http://dlvr.it/S5PCyt

If you want your pages to rank high in the search engines you need to keep your website fit. One way to keep your site in shape is to clean it up regularly; get rid of old, outdated content, and brush up those hidden gems you might have forgotten about, and put them in the […] The post Yoast SEO 16.9: An SEO workout to clean up your content appeared first on Yoast. http://dlvr.it/S5Mc8L

How does a new website start ranking? Does it just magically appear in Google after you’ve launched it? What things do you have to do to start ranking in Google and get traffic from the search engines? Here, I explain the first steps you’ll need to take right after the launch of your new website. […] The post SEO for a new website: the very first things to do appeared first on Yoast. http://dlvr.it/S563pV

Why is SEO so important? And why will SEO continue to be important in the future? Isn’t it much easier to advertise in order to attract traffic to your website? In this blog post, I will explain the importance of SEO. I will also dive into the differences between SEO vs Pay Per Click advertising […] The post SEO vs Pay Per Click advertising: Which one to choose? appeared first on Yoast. http://dlvr.it/S52XzR

Getting captions onto your videos is one of the most important things you can do in order to optimize your videos for search, but it isn’t immediately obvious how to do this. Especially as each of the common video platforms has a slightly different approach to acquiring and adding captions. Also, after you’ve got the […] The post How to add captions to your videos appeared first on Yoast. http://dlvr.it/S4z3c3