SEO and Internet Marketing

Every month, our resident SEO experts Jono Alderson and Joost de Valk discuss all the latest happenings in the online world. Topics discussed range from Google’s newest updates to relevant developments with the WordPress CMS or tech news that will influence how you do your work. In the September 2021 edition of the SEO news […] The post SEO news September 2021: Page experience, internal links and much more appeared first on Yoast. http://dlvr.it/S8g1RT

Tags are very popular. On Instagram, we add tags to our posts to help people find them. However, using tags in that way on your WordPress site is devastating for your rankings. Even if you think that you’re not using a lot of them, make sure to read this post. In it, I’ll explain how […] The post Why you should stop using tags appeared first on Yoast. http://dlvr.it/S8WTdD

The pandemic made it necessary for many businesses to focus on their online presence. But even way before that, we saw a steady rise in everything moving online. So, perhaps, you want to get on board and have decided to quickly set up a website for your business. Or, you’ve decided to revive your existing […] The post What is SEO? An explanation for beginners appeared first on Yoast. http://dlvr.it/S8Rf8Y

SEO is a way to get more traffic to your website. By ranking high on Google, you attract more people to your site which leads to more sales and returning visitors. To get people to your site, you need to optimize your content for the right words. However, to increase your chances of ranking, convincing […] The post What is search intent and why is it important for SEO? appeared first on Yoast. http://dlvr.it/S882mG

Focusing on long-tail keywords is a great SEO tactic. Long-tail keywords are keywords or keyphrases that are more specific – and usually longer – than more commonly used keywords. Long-tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. They allow you to gradually get more traffic […] The post Why focus on long-tail keywords? appeared first on Yoast. http://dlvr.it/S84PVj

Is it worth your while making your text easy to read? Will it lead to higher rankings and more traffic? In simpler terms: Does readability rank? At Yoast, we’re convinced that writing in plain and understandable language can and will get you more visitors. We’ve even developed a tool to help people write readable text. […] The post Does readability rank? On ease of reading and SEO appeared first on Yoast. http://dlvr.it/S809KQ

Did you know there are millions and millions of people with trouble reading? Did you know most people would probably read something that doesn’t strain their brain? The readability of content is an important factor for the success of that content. Yoast SEO comes with several tools that will help you improve readability. Plus, in […] The post Yoast SEO 17.2: Readability helps your audience understand appeared first on Yoast. http://dlvr.it/S809Gb

Keyword research for YouTube SEO is a very different process than keyword research for Google and Bing. However, too often marketers take the research they’ve done for Google and apply the learnings directly to YouTube. This never quite works, because the things people search for on YouTube differs greatly from the kind of things they […] The post How to do keyword research for YouTube appeared first on Yoast. http://dlvr.it/S7wY2Y

Diversity is an important aspect of every community. It fuels discussion, change, and growth. It brings new voices and ideas into the mix. Diversity opens the door to new possibilities, and keeps that door open for everyone, not just a privileged few. That’s why we made the Yoast Diversity fund: to support underrepresented groups that […] The post Meet our 2021 Yoast Diversity fund recipients! appeared first on Yoast. http://dlvr.it/S7m9zy

Do you have old posts and pages that need some new life breathed into them? It’s worth taking the time to update your content. Not only is it better for user experience, fresh and up-to-date content is good for your SEO too. Follow the 10 steps below to update your content and make it even […] The post How to update your content in 10 steps (and make it better) appeared first on Yoast. http://dlvr.it/S7hf2p

When looking for information about keywords in relation to SEO, you get bombarded with information about keyword research. And of course, this is crucial if you’d like your page to rank. But it’s also important to understand what the basic principle of a keyword is. And that’s the thing I’ll explain here. I’ll also share […] The post What is a keyword? appeared first on Yoast. http://dlvr.it/S7d5SD

Product descriptions can make or break a potential sale in your online store. Badly written ones decrease trust — making it harder for customers to pull the trigger on the sale. Plus, depending too much on descriptions provided by the producer is a no-go. But how do you write good product descriptions and how do […] The post Write great product descriptions with WooCommerce SEO appeared first on Yoast. http://dlvr.it/S7YQlf

Adding images to your articles encourages people to read them, and well-chosen images can also back up your message and get you a good ranking in image search results. But you should always remember to provide your images with good alt attributes. Because alt text strengthens the message of your articles with search engine spiders […] The post Image SEO: How to optimize your alt text and title text appeared first on Yoast. http://dlvr.it/S7Tsff

Do you want to learn SEO? Good for you! There are loads of resources to choose from, so we’ve put together this guide to help you navigate all the options. Find out about the different aspects of SEO, which parts you’re likely to need, and how to get started. In addition, check out our top […] The post How to learn SEO: A guide for all backgrounds appeared first on Yoast. http://dlvr.it/S7F8t1

To get search engines to fully understand your site, you need structured data in the form of Schema.org. This guide helps you on your way. The post Structured data with Schema.org: the ultimate guide appeared first on Yoast. http://dlvr.it/S79Tvh

WooCommerce is one of the most popular platforms to run an online store on. It gives you everything you need to build a successful store — well, almost everything. WooCommerce can use a little help to get the most out of it. One of the tools that can help you maximize its performance is the […] The post WooCommerce SEO 14.4: a product-specific SEO analysis appeared first on Yoast. http://dlvr.it/S75sLQ

One of our core philosophies is keeping you and your site up to date with the latest changes in Google’s inner workings and policies. These last couple of weeks saw an interesting new development, with Google rewriting many titles in the SERPs. In Yoast SEO 17.1, we are making a couple of small changes that […] The post Yoast SEO 17.1: an update on page titles appeared first on Yoast. http://dlvr.it/S75J6K

Accessibility matters. And making sure that your website is accessible for everyone shouldn’t be an afterthought. It plays a big part in the usability of your website and that’s why Google is also focusing more on how accessible your content is. Fortunately, awareness is growing and platforms such as WordPress offer lots of possibilities to […] The post How to improve the accessibility of your website appeared first on Yoast. http://dlvr.it/S72Wv3

Google has made changes to the way they show page titles in the organic search results and the SEO community is up in arms. But that’s not all that happened this month. There was lots of SEO news in August 2021 and as usual, our resident experts Joost and Jono discussed all of it in […] The post SEO news in August 2021: Google’s new title tag update, a new button on Twitter and more appeared first on Yoast. http://dlvr.it/S6plP8

Writing great page titles is an essential skill for anyone doing SEO. Why? Because the title tag can be the first thing a user sees in the search results and it’s also one of the most important factors that Google uses to determine the topic of a page. This makes page titles essential to SEO […] The post How to craft great page titles for SEO appeared first on Yoast. http://dlvr.it/S6l5Q0