SEO and Internet Marketing

What a year it has been! Big things have happened within Yoast the company as well as in our Yoast SEO plugin. In this post, I look back at a wonderfully exciting 2021! In addition, I have asked Thijs de Valk – our brand new CEO – all kinds of questions to shine his light […] The post Looking back at Yoast in 2021 appeared first on Yoast. http://dlvr.it/SGGchS

Although it also brought many good things, 2021 was a year to forget for most of us quickly. So let us take a look at next year. For most sites, SEO in 2021 is not much different from the past couple of years: you still need to improve the same, but you need to set […] The post SEO in 2022: Your chance to shine! appeared first on Yoast. http://dlvr.it/SGChwm

In the Yoast SEO plugin, you’ll find a focus keyphrase input field for every page on your site. Here, you can enter the keyword or keyphrase you’d like the page to rank for in Google. If you do, Yoast SEO will run a check on the content of that page to see if search engines […] The post How to choose the right focus keyword appeared first on Yoast. http://dlvr.it/SFwPr2

Nowadays, building an online store is easier than ever. Picking the right tool to power your new store isn’t. There are many tools out there, but for most people, the choice will be between the two market leaders: Shopify and WooCommerce. Although both ecommerce platforms have a comparable feature set, they have a different philosophy. […] The post Picking an ecommerce platform: WooCommerce or Shopify? appeared first on Yoast. http://dlvr.it/SFsC0g

Using transition words in your writing can help you enhance the readability of your content. These words help your text flow and show readers the relationship between phrases and paragraphs. That’s why the readability check in Yoast SEO provides feedback on your use of transition words. But what are they exactly? Why are they so important? […] The post Transition words: why and how to use them appeared first on Yoast. http://dlvr.it/SFZJdH

Paragraphs? Isn’t that what you get when you insert a white space after a bunch of sentences? Do you need to think about where to put that whitespace? Or can you just put one in whenever you feel like it? Well, writing correct and clear paragraphs is really important for the readability of a text. […] The post How to write clear and SEO-friendly paragraphs appeared first on Yoast. http://dlvr.it/SFR5fK

The meta description is a snippet of up to about 155 characters – a tag in HTML – which summarizes a page’s content. Search engines show it in search results mostly when the searched-for phrase is within the description. So optimizing it is crucial for on-page SEO. In this post, we’ll show you the characteristics […] The post How to create the right meta description appeared first on Yoast. http://dlvr.it/SFLpsv

Getting rid of duplicate content is a very important task for an SEO. This article discusses common causes & how to identify and fix duplicate content. The post Duplicate content: Causes and solutions appeared first on Yoast. http://dlvr.it/SFH89L

Headings help users and search engines to read and understand text. For example, they act as signposts for the readers and make it easier for them to figure out what a post or page is about. Headings also define which parts of your content are important, and show how they’re interconnected. Here, we’ll give you […] The post How to use headings on your site appeared first on Yoast. http://dlvr.it/SF34wg

Google loves amazing content! We all know that, right? And what is THE most important part of a post or article? That very first paragraph! So, you should give that first paragraph some extra SEO love! The introduction of an article is of key importance to tell your audience what your story is about. Moreover, for Google, the introduction of a post is really important as well. But why is the […] The post How to write an SEO-friendly introduction for a blog post appeared first on Yoast. http://dlvr.it/SF13G1

Getting YouTube videos indexed and ranking in Google search is, essentially, extremely straightforward. There are two steps you need to take. Step 1 is uploading your videos to YouTube and step 2 is setting the visibility to public. And… that’s it! Just by having your videos uploaded on YouTube and publicly available, they’ll be eligible […] The post How to rank YouTube videos in Google search appeared first on Yoast. http://dlvr.it/SDvxjb

At Yoast, we’ve seen a lot of websites of every caliber. Every website has its own issues, but all websites benefit from optimizing the conversion rate. It really doesn’t matter if your goal is more sales, more Facebook likes or more newsletter subscribers. One thing that helps almost every website is the right use of […] The post Customer reviews increase users’ trust appeared first on Yoast. http://dlvr.it/SDswBQ

You write these beautiful blog posts. You put a lot of effort into them. However, it can take a while for Google to pick up on your new blog posts and show them in the search results. So is there any way to speed up that process? Well, links to your post can help. It […] The post Why you should add links to a new post as soon as possible appeared first on Yoast. http://dlvr.it/SDdfb3

In order for a website to be successful, you need to have traffic going to it. You need an audience! That’s why SEO is so very important. Unfortunately, a lot of aspects of SEO are hard work. Kind of boring even. And although these SEO tasks can be boring, your website needs you to execute them. Your website needs SEO love. I am […] The post Your website needs SEO maintenance! appeared first on Yoast. http://dlvr.it/SDdfVm

Adding images to your articles encourages people to read them, and well-chosen images can also back up your message and get you a good ranking in image search results. But you should always remember to provide your images with good alt attributes. Because alt text strengthens the message of your articles with search engine spiders […] The post Image SEO: How to optimize your alt text and title text appeared first on Yoast. http://dlvr.it/SDXmPN