SEO and Internet Marketing

Getting a site online isn’t hard anymore these days. Tools like Shopify aim to make this process as easy as possible. But before you can start thinking about ranking, you need to make sure Google knows your site exists. So, once a site is online, how can you let Google know your site is online? Here, you’ll discover how to get your Shopify store on Google. […] The post How to get your Shopify store on Google  appeared first on Yoast. http://dlvr.it/SJ7hZ5

The latest release of WordPress is here and it brings us loads of new features. In a nutshell, WordPress 5.9 is the next stop on the road to full site editing. But what does that mean? What is full site editing and what can you do with it? In this blog post, we’ll discuss exactly […] The post What is full site editing (FSE) in WordPress? appeared first on Yoast. http://dlvr.it/SHwWms

It’s been around 6 months since the last update, but WordPress 5.9 was really worth the wait. There are loads of exciting new features to sink your teeth into. Full site editing is the real highlight, but there are loads more new features too. So it’s time to break your WordPress site out of the […] The post WordPress 5.9 is here, now with full site editing! appeared first on Yoast. http://dlvr.it/SHs1Yg

After releasing Yoast SEO for Shopify last week, it’s time for a new update of our OG WordPress SEO plugin. With the holiday season just behind us and the focus on Shopify, Yoast SEO 18.0 is a smaller update that brings several fixes and enhancements. Find out what you can expect! Yoast SEO 18.0 is […] The post Yoast SEO 18.0: Fixes and enhancements appeared first on Yoast. http://dlvr.it/SHlwJc

The new year has just begun. Maybe you’ve promised yourself that you’re going to really make an effort in SEO this year. Perhaps you’ve not been giving your site the proper SEO love it deserves and over time your rankings have been going down. Or maybe you’ve noticed a decrease in organic traffic and want […] The post How to pick up SEO after you’ve neglected your site appeared first on Yoast. http://dlvr.it/SHQwMx

It’s finally here, the official release of our newest product: Yoast SEO for Shopify. The app that can help Shopify users with the SEO of their online store. Not only can our Yoast SEO app help you optimize product pages in Shopify, but it also helps you write great blog posts in Shopify. Making you […] The post Today we’re officially launching Yoast SEO for Shopify appeared first on Yoast. http://dlvr.it/SHLpNZ

An auto-playing background video is a popular feature for the homepage of many websites, from big ecommerce brands to B2B software and services companies. You can use the added visual interest to capture the attention of new visitors and show off your brand personality. With WordPress, it’s very straightforward to set up a video background. […] The post How to optimize an auto-playing background video in WordPress appeared first on Yoast. http://dlvr.it/SHHS43

Keywords. Optimization. Google rankings. Choose your goal, do the work, hope you win those top SERP positions. That’s why we do SEO in the first place, right? Of course, there’s a lot more to think about than just rankings and optimization. And if you’re getting enough visitors, and those visitors seem happy with your site […] The post Rank tracking: why you should monitor your keywords appeared first on Yoast. http://dlvr.it/SH3m4R

How you describe your product can make or break a sale. A unique product description gives you a chance to stand out from all those stores that use the descriptions provided by the manufacturer. It helps build trust with the audience, taking away any reservations about the product or your Shopify store. Find out how […] The post How to write great product descriptions in Shopify appeared first on Yoast. http://dlvr.it/SH0GyR

Today, we’re launching Yoast SEO 17.9. In this release, we have an awesome new feature to share with you. We’ve partnered up with SEO tool Wincher to bring you keyphrase performance tracking. This new feature will allow you to get a better understanding of how your posts are ranking over time. Let’s find out more […] The post Yoast SEO 17.9: Track the performance of your keyphrases with Wincher appeared first on Yoast. http://dlvr.it/SGwmDz

A blog is a great marketing tool. It might feel like an ‘old-school thing’, but it’s still a really strong SEO tool in 2022. Google just loves great content! So if you’re thinking about starting a blog, I only have one thing to say: go for it! Let’s make 2022 the year in which you […] The post How to start a blog appeared first on Yoast. http://dlvr.it/SGZmTL

For over 10 years, Yoast SEO has helped WordPress users all around the world with their SEO. And we’re quite proud to say that with more than 12 million active users, it’s one of the most popular SEO plugins in the WordPress community. We’re not going anywhere, our WordPress plugins will remain one of our […] The post We have big news: Yoast SEO is coming to Shopify! appeared first on Yoast. http://dlvr.it/SGWNVc