SEO and Internet Marketing

We love WordPress here at Yoast. It’s not just because we make plugins for WordPress websites, but because of all the benefits and features that the platform offers. And did you know that WordPress is the most popular website platform in the world? If you’re looking to build a website, why not consider building it […] The post 10 reasons why you should use WordPress appeared first on Yoast. http://dlvr.it/SPJJgQ

Are you using YouTube to host and distribute your videos? Then one of the main ways you’ll want to drive views is through search. Not just search within YouTube itself, but Google search as well. In this post, we’ll go over the five core YouTube metrics you should be looking at on a regular basis […] The post The 5 most important YouTube metrics for SEO appeared first on Yoast. http://dlvr.it/SPDrK6

As a business owner, you probably know that social media is a very powerful marketing tool. Nowadays, it’s the best way to reach the younger generations. But it’s also a chance for you to get more personal with your customers, show them behind the scenes, and explain more in-depth about your business. That’s why it’s […] The post 10 copywriting tips for social media appeared first on Yoast. http://dlvr.it/SP01bC

It’s time to spring clean your content! Does your website have any dusty corners or content that’s been swept under the carpet? Keeping your content fresh and findable is essential for SEO. So it’s time to give your site a spring clean and tidy that content up! Just follow the four simple steps in our […] The post Clean up your old content with our SEO workout! appeared first on Yoast. http://dlvr.it/SNwNfr

Working in the software industry isn’t easy. A lot of the time, fixing bugs in software is overlooked in favor of new features and code. But, bug fixing is important. Bugs become a huge problem if they are not promptly fixed. Additionally, fixing bugs ensures that future bugs and glitches in the program are avoided. […] The post Yoast SEO 18.6: Continuing with fixes and enhancements appeared first on Yoast. http://dlvr.it/SNsnTr

Google Discover offers users a different way to search. Actually, it’s not really search — it’s queryless discovery of content that fits your preferences and interests. It suggests new content based on your search activity and interaction with the Discover app. And it learns what you like, so it can provide even better content the […] The post Google Discover: What it is and how to get your content in appeared first on Yoast. http://dlvr.it/SNdySZ

Becoming a Shopify SEO expert is on lots of people’s to-do list. Maybe you have a Shopify store of your own, and you’re wondering if you really need to hire someone to do it for you. Or perhaps you’re interested in becoming an SEO expert and hiring your services out to other Shopify store owners. […] The post How to become a Shopify SEO expert appeared first on Yoast. http://dlvr.it/SNWM04

Creating a good call to action (CTA) is a really important part of digital marketing and content design. A CTA can trigger your visitors to consider taking the action you suggest. You should have some kind of CTA on almost every page — doing so will certainly help you to reach your goals. In this […] The post The call to action: Where do you want me to click? appeared first on Yoast. http://dlvr.it/SNSkWK

We’re back again, with even more great news from our Diversity fund 2021 recipients! In this post, we have updates from Mary Job, Abel Lifaefi Mbula, and David Towoju. They’ve all been hard at work on their projects, helping WordPress to reach their communities and making a real impact by sharing their skills. Keep reading […] The post Yoast Diversity fund: updates from Mary, Abel, and David appeared first on Yoast. http://dlvr.it/SNPDpB

You’ve just set up your new online store on Shopify. Or maybe you’ve already been on Shopify for a while. Regardless of how new your Shopify store is, you probably want to attract some more people to your website. A great way to draw people in is by creating content that they’re searching for online. […] The post How to add a blog to your Shopify store appeared first on Yoast. http://dlvr.it/SN9WZL

Video is a useful and powerful tool to use for your marketing communication. A video can help potential customers understand more about your business and what you’re offering. However, shooting a video is easier said than done. If you’re a small business with a small budget, you might have questions like: where do I start? […] The post How to make a video to promote your business appeared first on Yoast. http://dlvr.it/SN2Jnq

Yoast SEO 18.5 and Yoast SEO Premium 18.3 are out today. These last couple of releases have all been focussed on fixing issues and adding improvements that enhance the performance of the plugin. In today’s releases, we’re keeping with that trend and adding another round of fixes and enhancements. Find out more! Fixes and improvements […] The post Yoast SEO 18.5: More fixes and enhancements appeared first on Yoast. http://dlvr.it/SN0kN0

It’s been around 6 months since we announced our Diversity fund recipients for 2021, so it’s time for an update on their progress! For this post, we’ve been talking to Milana Cap, TC Cazy, and Estela Rueda. What have they been working on, and what have they achieved with their projects so far? Has everything […] The post Yoast Diversity fund: updates from Milana, TC, and Estela appeared first on Yoast. http://dlvr.it/SMz37W