SEO and Internet Marketing

One of the most important aspects of SEO is optimizing the crawlability of your site. Search engines have near-endless resources, so they have the power to crawl everything they find — and they will. But, that is not the way it should be. Almost every CMS outputs URLs that don’t make sense and that crawlers […] The post Yoast SEO 19.0: Optimize crawling and Bing discoverability appeared first on Yoast. http://dlvr.it/SRNdML

The key to converting a visitor into a client is trust. Even if your main product is not very exciting, it can be sold online when visitors know that you’re the best supplier. So, how do make sure your online WordPress or Shopify store looks trustworthy? We’ve compiled a list of seven tips for you […] The post 7 ways to increase sales by creating trust appeared first on Yoast. http://dlvr.it/SRL4JD

It’s only been 4 months since the previous major release but we’re already excited to welcome WordPress 6.0. Of course, as with every other major release, you can expect loads of loads of improvements and exciting new features. This new version is no different. WordPress 6.0 continues to refine and iterate on the tools and features […] The post WordPress 6.0: A major release with major improvements appeared first on Yoast. http://dlvr.it/SR2mZT

We’ll start with a brief summary of YouTube ranking factors. Next, we’ll make a best-guess assessment of how they break down from a practical standpoint. YouTube ranking factors There are two core overarching groups into which YouTube ranking factors fit: relevancy and authority. Relevancy Transcripts and Visuals YouTube and Google have two main tools for […] The post YouTube SEO in 5 minutes appeared first on Yoast. http://dlvr.it/SR0XG7

When you started your business, what were the first steps you took to establish yourself in the market? You probably thought of a name and created a logo to go with it. Who knows, maybe you also created a few social accounts to introduce your business to potential customers right away. But like most businesses, […] The post Our first-time configuration helps Google understand your site! appeared first on Yoast. http://dlvr.it/SQw4N2

As an online store, you want to sell as many units of your products as possible. But, every online store will eventually reach a point where products run out of stock. Then comes the big question: how should you handle these out-of-stock products properly for ecommerce SEO in your WooCommerce or Shopify store? As in […] The post How to handle out-of-stock products for ecommerce SEO appeared first on Yoast. http://dlvr.it/SQgdwY

In Yoast SEO, you’ll find a focus keyphrase input field for every page on your site. Here, you can enter the keyword or keyphrase you’d like the page to rank for in Google. Next, Yoast SEO will run a check on the page’s content to see if search engines will recognize what it is about. […] The post How to choose the right focus keyword appeared first on Yoast. http://dlvr.it/SQc6Dp

We’re launching an updated first-time experience for new Yoast SEO users. In Yoast SEO 18.9, we’re making it easier for users to set up the essentials that search engines need to make sense of your site. The first-time configuration takes you by the hand and guides you in properly setting everything up. A new first-time […] The post Yoast SEO 18.9: Updating the first-time experience appeared first on Yoast. http://dlvr.it/SQXWyL

Our mission at Yoast is ‘SEO for everyone’ and we believe that Shopify users can benefit a lot from SEO. That’s why we recently launched an app that helps you attract more people to your online store on Shopify: The Yoast SEO for Shopify app. What makes this app stand out is that it’s been […] The post 6 reasons why the Yoast SEO Shopify solution will boost your rankings! appeared first on Yoast. http://dlvr.it/SQ9FN5

There’s a new Google Analytics coming to town and it’s time to get ready! This new Analytics will eventually replace the good old Universal Analytics as we know it. Although you can use your current Analytics for another year, we strongly recommend getting started with Google Analytics 4 right away. In this post, we’ll tell […] The post How to prepare yourself for Google Analytics 4 appeared first on Yoast. http://dlvr.it/SQ5f1f

Link building isn’t easy. That doesn’t mean it’s rocket science. It means it takes a lot of work if you do it right. Link building done the wrong way can backfire, resulting in a ban from Google altogether. In this post, I’ll discuss our ideas about getting more backlinks: link building from a holistic SEO […] The post Link building from a holistic SEO perspective appeared first on Yoast. http://dlvr.it/SQ23VG

Writing quality content should be a key aspect of every SEO strategy. But when is your content considered high-quality? And does high-quality mean the same for your users as it does for Google? In this article, I’ll discuss what quality content is and how you can make sure your content hits the mark. It will […] The post What is quality content and how do you create it? appeared first on Yoast. http://dlvr.it/SPvcHy

Earlier today, Google announced some changes to how they read and support XML sitemaps. And just a few hours later, we’ve already released an update to our plugins. Our users can stay right at the cutting edge simply by upgrading to the latest version. Stay on top of best practice The SEO landscape is always […] The post Yoast SEO 18.8: XML sitemap improvements appeared first on Yoast. http://dlvr.it/SPvcHL

Today, we proudly present Yoast’s new leadership team. The past year has been quite the year at Yoast. Big things happened at our beloved company. As the icing on the cake, we’d now like to introduce our new leaders to you. Say hi to Chaya, Marieke, Inge, Irene, Herre, Taco and me: the new leadership […] The post Meet Yoast’s new leadership team! appeared first on Yoast. http://dlvr.it/SPrN2S

One of the ways to draw more potential customers to your online store is by using SEO. And believe us when we say that there’s a lot you can do yourself when it comes to SEO. But getting started and spending enough time on it is tricky when you’re running a business. That’s why it […] The post How the right Shopify SEO tools can boost your traffic appeared first on Yoast. http://dlvr.it/SPn2dJ

Sometimes, content on your website becomes irrelevant or out of date, and you need to decide whether to update it or delete it. It’s part of your regular content maintenance activities. There are several ways to go about this and this article helps you decide what’s the best solution for your old content. Before we […] The post Update or delete? Cleaning up old content on your site appeared first on Yoast. http://dlvr.it/SPjmhx

Continuing our run of maintenance releases, we bring you Yoast SEO 18.7. We’re fixing several bugs in this release and adding a couple of enhancements. There are quite a few improvements to our Schema structured data implementation this time. Read on to find out what’s new in Yoast SEO 18.7. Structured data is where it’s […] The post Yoast SEO 18.7: Schema improvements appeared first on Yoast. http://dlvr.it/SPjmgM