SEO and Internet Marketing

Climate change is the most serious threat we’re facing as the human race. We must keep our greenhouse gas emissions in check to keep climate change manageable, as failing to do so will result in irreversible consequences, affecting every generation to come. To achieve a net zero carbon emission status, every country, industry, and business […] The post The carbon footprint of your website and how to reduce it appeared first on Yoast. http://dlvr.it/SXVCxD

In this post, we’ll go into the basics of technical SEO. Now, discussing the basics of technical SEO might seem like a contradiction in terms. Nevertheless, some basic knowledge about the more technical side of SEO can mean the difference between a high-ranking site and a site that doesn’t rank at all. Technical SEO isn’t […] The post What’s technical SEO? 8 technical aspects everyone should know appeared first on Yoast. http://dlvr.it/SXFqzL

Over the last year or so, we’ve seen large-scale, widespread SEO spam ‘attacks’ on WordPress sites, all targeting their internal site search functionality. In most cases, these attacks aren’t harmful from an SEO perspective, but they do come with time and resource costs – for both the attacker and the victim. Most sites won’t need […] The post Is your site the victim of internal site search spam? appeared first on Yoast. http://dlvr.it/SXBNty

Non-inclusive language excludes people based on beliefs, gender, sexuality, or health, while inclusive language uses better alternatives to the words that people might find harmful. Making your content inclusive helps you to reach a broader audience. But while writing, it is surprisingly easy to exclude people by accidentally using the wrong words. As inclusive language […] The post Yoast SEO Premium 19.2: A new inclusive language analysis — in beta appeared first on Yoast. http://dlvr.it/SX6vcw

It’s probably no secret that the search results for many topics on Google don’t give you the best results. Many topics are highjacked by high-paying ad buyers and companies with big budgets to write over-optimized SEO content at the expense of readability and user experience. The result is a frustration for the searcher. Google is […] The post Google to launch Helpful Content Update to diversify search results appeared first on Yoast. http://dlvr.it/SWvckP

We’re massive advocates of using Schema structured data to help search engines understand website content. Our plugins automatically take care of anything Schema-related for you, but we know that we’re not the only ones to do so. It’s possible to use our Schema output in combination with other tools. Although, sometimes, things may not work […] The post Open-source software, open Schema protocol! appeared first on Yoast. http://dlvr.it/SWs2Yk

Your social media endeavors need to be a part of your SEO strategy. Especially now that the younger generations (Gen Z) are using platforms like TikTok and Instagram instead of Google. This means your site’s popularity on social media ties into your SEO more than ever! But which social media should you focus on? With […] The post How to use social media (updated 2022) appeared first on Yoast. http://dlvr.it/SWpfl6

Public locations/venues — like art theaters, parks, bus stations, and stadiums – play a massive role in people’s lives in a community, town, or city. They are present in every community, and they are the foundational elements of a healthy and functional society. But when it comes to online presence, they may not get the […] The post Putting local stadiums, aquariums, and museums on the map with Yoast Local SEO appeared first on Yoast. http://dlvr.it/SWlGsF

A good XML sitemap acts as a roadmap of your website that leads Google to all your important pages. XML sitemaps can be good for SEO, allowing Google to find your essential pages quickly, even if your internal linking isn’t perfect. This post explains what they are and how they help you rank better. What […] The post What is an XML sitemap and why should you have one? appeared first on Yoast. http://dlvr.it/SWTszd

Do you want to start a blog or online store? Then you’ll need a website. But did you know you’ll also need web hosting if you want to start your own website? There are many aspects to web hosting. You have to choose a host, a type of hosting, and many other things. That’s why […] The post Hosting guide: how to pick the right host for your site appeared first on Yoast. http://dlvr.it/SWQZ8D

Yoast SEO Premium has a new feature that helps you quickly check your SEO settings. The front-end SEO inspector is designed to help you do just that — inspect the metadata your post outputs right from the front end. You no longer have to open posts in the WordPress editor to see what you set […] The post Meet the front-end SEO inspector in Yoast SEO Premium appeared first on Yoast. http://dlvr.it/SWLBRS

If you’ve been following our releases, you might notice that we’ve been pumping out a lot of new features recently. Continuing that momentum, we’re releasing yet another feature: the front-end SEO inspector. This tool allows you to quickly and intuitively view your SEO settings, without leaving the front end of your website. Besides that, we’re […] The post Yoast SEO Premium 19.1: new front-end SEO inspector appeared first on Yoast. http://dlvr.it/SWKfqs

Google and Bing offer unique methods of video discovery, through https://google.com/video and https://bing.com/videos respectively. However, the way they discover, rank and present videos are very different. In this post, we’ll break down the ways in which the two platforms differ. And we’ll discuss what you need to do to make your videos well optimized for […] The post Google Video vs. Bing Video: How does each search engine rank videos? appeared first on Yoast. http://dlvr.it/SW1Jtx

Today we are launching the first two in a series of technical SEO courses: Hosting and server configuration, and Crawlability and indexability! SEO is about more than using the right keywords and writing great content. Without a solid technical foundation, you risk losing the benefits of all your other SEO efforts. We know that technical […] The post Out now: Two technical SEO courses on hosting and crawlability appeared first on Yoast. http://dlvr.it/SVxzlD