SEO and Internet Marketing

When embedding a YouTube video on your website, you’ve probably discovered a minor but very annoying issue: YouTube embeds are not natively responsive. This means that when you’re viewing your web page on a mobile device for example, the video doesn’t properly resize with the rest of the page elements. This can negatively impact your […] The post How to make YouTube videos responsive appeared first on Yoast. http://dlvr.it/SbqMfn

Writing great page titles and SEO titles is an essential skill for anyone doing SEO. Why? Because the title tag can be the first thing a user sees in the search results and it’s also one of the most important factors that Google uses to determine the topic of a page. Well-written titles are essential […] The post How to craft great page titles for SEO appeared first on Yoast. http://dlvr.it/Sbhsmb

Yoast SEO 19.9 and Yoast SEO Premium 19.4 are out now. In these releases, we’ve enhanced support for Google’s new Site Names in the mobile search results. Yoast SEO for Shopify will get this expanded support for site names later this week. We’ve also improved our Premium analysis and did many fixes and enhancements — […] The post Yoast SEO: Enhanced support for Google Site Names appeared first on Yoast. http://dlvr.it/SbgPsl

You might have heard about structured data, Schema.org, and JSON-LD. You might have even heard that it’s becoming more and more important to add them to your site. But what do these terms mean exactly? What is structured data? And what does it have to do with SEO? We’ll explain all of this, and how […] The post What is structured data? appeared first on Yoast. http://dlvr.it/SbRY1V

Does having multiple similar pages cause problems for SEO? Can you write about the same topic many times and still get all those pages ranking? It can seem like a real conundrum, but there are solutions. In this post, we’ll consider the issues and options for getting multiple posts about the same topic to rank. […] The post How to get similar pages ranking appeared first on Yoast. http://dlvr.it/SbMx90

At Yoast, we often advise that you should write for your users and not yourself. Why? Because they’re the ones who visit your site and read your content. But did you know there’s a specific type of writing that focuses solely on creating a good user experience? It’s called UX copywriting. In this blog, we’ll […] The post UX copywriting: 5 writing tips to improve user experience appeared first on Yoast. http://dlvr.it/SbK1H5

Writing a successful blog post all comes down to the proper preparations. It starts before you even begin writing: what do you want to say and to whom do you want to say it? You might want to get going right away but remember: writing takes some time. And once you’ve written an awesome blog […] The post How to write a blog post: A step-by-step guide from preparation to publication appeared first on Yoast. http://dlvr.it/Sb1yrs

You might have heard us say it before: the UX of your site is essential for SEO. But what is UX? And why is it important for SEO? In this article, we’ll explain what it is and why you shouldn’t overlook it if you want to rank high in Google. On top of that, we’ll […] The post What is UX (and why bother)? appeared first on Yoast. http://dlvr.it/SZyjvf

Today, we’re releasing Yoast SEO 19.8 into the world. In this release, we’re focusing on general improvements and fixing several bugs. One of the main improvements this time concerns our Schema structured data output. Structured data helps search engines to understand your site, so they better get the right things to read! Schema structured data […] The post Yoast SEO 19.8: Schema improvements and enhancements appeared first on Yoast. http://dlvr.it/SZtMN4

Video can be an incredibly effective way of promoting products and services throughout a website. Especially on pages such as the homepage, product pages, and blog posts. This is particularly true for websites built through Shopify, where there are several quick and easy ways to add videos. In this post, we will discuss the various […] The post How to add video content to Shopify appeared first on Yoast. http://dlvr.it/SZdJJg

Exact keyword matching used to be an important SEO tactic, but those days are long gone. Now search engines can understand when similar phrases and related terms mean the same thing. Adding too many exact match keywords might make Google think your post is just another piece of spam. We’ll explain how to write naturally […] The post Exact keyword matching is outdated, write naturally instead! appeared first on Yoast. http://dlvr.it/SZZ6nW