SEO and Internet Marketing

Before your content can rank, it needs links. Google finds your posts and pages best when they’re linked to from somewhere on the web. Internal links also connect your content and give Google an idea of the structure of your website. They can establish a hierarchy on your site, allowing you to provide the most important pages […] The post Internal linking for SEO: Why and how? appeared first on Yoast. http://dlvr.it/SddQmX

At Yoast HQ, we’re doing our part to make your websites run like clockwork. One of the things we’re working on is optimizing our Yoast SEO plugin to use fewer resources. This helps make your site faster and more efficient. In Yoast SEO 19.11, we’re doing this by streamlining your database. Improved SEO data optimization […] The post Yoast SEO 19.11: Upgrading your SEO data appeared first on Yoast. http://dlvr.it/SdYG66

It’s Cyber Monday, and the Yoast Black Friday deals are still going strong. Have you claimed your 30% discount yet? If not, hurry! Time is running out. Get the advanced features of our Premium plugins and outrank your competitors in Google. Are you looking to save time and access easy tools and practical tips on boosting your rankings? […] The post Cyber Monday: 1 day left for a 30% discount on all products appeared first on Yoast. http://dlvr.it/SdVd5d

Web sustainability is a huge topic and covers a lot of aspects, from technical details to design and the way you organize your content. Why is it such an important topic? Because climate change is a serious threat and can no longer be ignored. All of us need to work together to do everything we […] The post The carbon footprint of your website and how to reduce it appeared first on Yoast. http://dlvr.it/SdNDZx

You’re probably familiar with SEO, but what do we mean by sustainable SEO? Well, it’s all about spending your time on the right things in order to outrank competitors in the search engines! But how do you keep doing SEO in an efficient and successful way? How do you keep ranking in the long run? If you’re […] The post Sustainable SEO: How to focus on a lasting SEO strategy appeared first on Yoast. http://dlvr.it/SdKPP8

Black Friday is right around the corner and we’re starting our sale extra early this year. This means that the Yoast Black Friday deals are here today! Are you waiting for that green traffic light? Now’s your chance — go go go! Buy Yoast SEO Premium or one of our other products and benefit from a whopping 30% discount. With $1 donated […] The post Black Friday sale at Yoast: 30% discount on all products! appeared first on Yoast. http://dlvr.it/SdB8Yx

In July 2022, Google launched a new video indexing report in Google Search Console. This report will allow you to see how many pages Google has found, crawled, and indexed a video on, and much more. It’s incredibly useful because it helps you understand the foundation of your video SEO performance. Plus, the report also […] The post How to use the new video indexing report in Google Search Console appeared first on Yoast. http://dlvr.it/ScxDT3

These days, the way we do SEO is somewhat different from how things were done ca. 10 years ago. There’s one important reason for that: search engines have been continuously improving their algorithms to give searchers the best possible results. Over the last decade, Google, as the leading search engine, introduced several major updates, and […] The post A brief history of Google’s algorithm updates appeared first on Yoast. http://dlvr.it/SctBnL

At Yoast, we try to combat the notion that SEO is just a trick. While tricks might get you ranked quickly, they usually don’t work in the long run, and they might even backfire. Permanently ranking well in Google demands an extensive SEO strategy focused on every aspect of your website; the technical stuff, the […] The post Holistic SEO: Improve every aspect of your website appeared first on Yoast. http://dlvr.it/ScrBND

Do you have a website? And do you want more traffic? If yes, then there’s no doubt about it: SEO should be part of your marketing efforts. It’s a great way to get and keep people on your website. But what does it actually entail? In this post, we’ll explain what SEO is and how […] The post What is SEO? An explanation for beginners appeared first on Yoast. http://dlvr.it/Scdplb

A blog can be a great marketing tool for your ecommerce site. It gives you the possibility to tell readers all about your brand, products, and company. Plus, by blogging on a regular basis you’ll increase the chances of your site ranking in the search results. That being said, coming up with new ideas can […] The post 5 blog topic ideas for your ecommerce site appeared first on Yoast. http://dlvr.it/ScWlDD

If you have a local business selling products or services, you have to think about the local ranking of your website. Local SEO will help you surface for related search queries in your area. As Google shows local results first in many cases, you need to make sure Google understands where your location is. In […] The post Local ranking factors that help your small business’ SEO appeared first on Yoast. http://dlvr.it/ScSk2Q

Today, we’re releasing updates for four plugins and add-ons: Yoast SEO 19.10, Yoast SEO Premium 19.5, Local SEO 14.7, and WooCommerce SEO 15.3. The updates mainly consist of enhancements and fixes, plus support for material structured data in WooCommerce SEO. Find out what else is new! Yoast SEO 19.10 and Premium 19.5 The overarching theme […] The post Yoast SEO, Local SEO, and WooCommerce SEO updates appeared first on Yoast. http://dlvr.it/ScRfxj

WordPress 6.1 – the last major release of 2022 – is finally here! This release is a step in the right direction for full-site editing, bringing various customization options and improvements to the content creation and site creation experience. We’ve covered some notable changes in this update, which you can check out here. This post […] The post Performance improvements in WordPress 6.1 appeared first on Yoast. http://dlvr.it/ScGWYL

In this day and age, page speed is everything. Not a day goes by without a new article, Google representative, or SEO expert telling us that optimizing for speed is among the most important things you should do for your website. And they’re right, of course! Page speed influences SEO in many ways. Here’s an […] The post What is page speed, and how does it influence SEO? appeared first on Yoast. http://dlvr.it/ScBSdr

Have you heard the news? WordPress 6.1 is out! Welcome to the third and last major WordPress release of 2022. This release continues to build, iterate and refine the full-site editing experience introduced in WordPress 5.9 earlier this year. It brings us new possibilities to easily change up the styling of our website, spice up […] The post WordPress 6.1: Enhancing the full-site editing experience appeared first on Yoast. http://dlvr.it/Sc7JzD