SEO and Internet Marketing

For most sites, SEO in 2023 will probably be similar to the past couple of years: you still need to improve your work but set the bar higher and higher. Competition is getting fiercer, and Google — and your potential customers — are getting better at recognizing true quality. Also, you should keep an eye […] The post SEO in 2023: Your chance to shine! appeared first on Yoast. http://dlvr.it/Sg3hSS

Page speed is one of the factors which determines whether you get a good ranking in Google. Page speed is a ranking factor, and its importance keeps growing. In this post, we’ll discuss how to check your page speed and which tools can help you do just that. Read on! Why is page speed important for […] The post How to check page speed: tools and suggestions appeared first on Yoast. http://dlvr.it/Sg17dZ

Link building is an essential aspect of SEO. It helps search engines to find and rank your pages. You can write the perfect post, but if search engines can’t follow at least one link to it, it will most likely wait forever in vain for visitors to admire its outstanding content. For Google to find […] The post What is link building? appeared first on Yoast. http://dlvr.it/Sfpw9V

Content freshness is a ranking factor in Google’s algorithm and has been that way for years. Google tends to favor unique, recent, and timely content on the search results page. However, there’s a repercussion stemming from this – many websites would relabel their old content as new to try to game the algorithm. This is […] The post Don’t relabel your old content as new; it’s a lousy SEO tactic appeared first on Yoast. http://dlvr.it/SfkzbK

You might have been hearing more and more about it in the last few years: inclusive language. But what do people mean by it exactly? Is it a new thing? And why should you think about it when writing web copy? Find the answer to all of these questions in this post. We’ll do some […] The post What is inclusive language? appeared first on Yoast. http://dlvr.it/SfhlFn

Last week, we uncovered a problem in Gutenberg’s upcoming release that breaks the block editor’s link functionality when used in conjunction with Yoast SEO. The result is that users cannot create links using the editor. This release of the block editor will happen this week, so we’re proactively updating Yoast SEO to be sure to […] The post Yoast SEO 19.13: Fixing a breaking issue in Gutenberg appeared first on Yoast. http://dlvr.it/SfgyXZ

Do you have a website or maintain the website of the company you work for? Of course, to do this right, you need to keep a keen eye on the performance of your website. Google offers several tools to collect and analyze data from your website. You probably have heard of Google Analytics and Google […] The post How to use Google Search Console: a beginner’s guide appeared first on Yoast. http://dlvr.it/SfVVhv

Site structure is a vital aspect of your SEO strategy. Why? Because the structure of your website shows Google which pages of your site are most important. This means you can influence which content will rank highest in the search engines with your site’s structure. And good news: You can start improving your site structure […] The post What is site structure and why is it important? appeared first on Yoast. http://dlvr.it/SfNL6p

Earlier this year, we added a new feature to our Premium plugin, the inclusive language analysis. Now we’re excited to say that we’re bringing it to Yoast SEO Free as well. Why? Because we believe that using inclusive language is essential in making the web a better place. Taking a stance We believe that inclusive […] The post New in Yoast SEO Free: the inclusive language analysis appeared first on Yoast. http://dlvr.it/SfJ1SK

No, it’s not writing about nature. It means you write in a way that flows well and sounds natural. As if you were talking to someone. Now, we’re not saying to write slang words and half-finished sentences, because that wouldn’t read very well. So, what is natural writing? Read more to find out! Write like […] The post What is natural writing? appeared first on Yoast. http://dlvr.it/Sf48sk

Do you have two pages on your site that are practically identical yet necessary in order for your site to work? And do you need one of them to be indexed in Google search? Then you should use the rel=”canonical” tag. It’s a useful tool in any SEOs arsenal. But where can you find the […] The post Common rel=”canonical” errors in video SEO appeared first on Yoast. http://dlvr.it/Sf161L

Search has come a long way since its early beginnings. Altavista and AskJeeves are long gone, and most of us can’t imagine a world without Google these days. But search continues to change. It has always been a work in progress, and it will probably always be that way. And the search engines that we’re […] The post SEO, Schema, and the future of search appeared first on Yoast. http://dlvr.it/SdhWDH