SEO and Internet Marketing

It’s here, WordPress 6.2 has been released and with this update comes loads of stuff for you to enjoy! Staying true to the format, this release is named after jazz musician Eric Allan Dolphy Jr. WordPress 6.2 “Dolphy” comes with an updated site editor that gives you more control over what your website and pages […] The post WordPress 6.2: A new site editing experience appeared first on Yoast. http://dlvr.it/Slkyhh

Today, we’re very excited to be releasing Yoast SEO 20.4. With this release, we’re bringing our crawl optimization feature to Yoast SEO Free. With this feature, you can improve your SEO and reduce your carbon footprint with just a few clicks. This blog post will tell you about this feature and why we’ve brought it […] The post Yoast SEO reduces your site’s carbon footprint with crawl optimization appeared first on Yoast. http://dlvr.it/SldNhk

A “404 error” page is an essential part of any website. It informs your users the page they requested had been moved or changed. Do you need to pay attention to your 404 page and give it some love? Absolutely yes! In this post, we’ll go through the dos and don’ts of a 404 page […] The post 404 Not Found error pages: the do’s and don’ts appeared first on Yoast. http://dlvr.it/SlRrRY

As of today, Thijs de Valk is no longer the CEO of Yoast. He decided to step down and pursue other dreams. Newfold Digital and Yoast will miss him and want to thank him for his time at Yoast and for all the wonderful things he has done. Thijs’ career at Yoast Thijs was one […] The post Thijs de Valk is stepping down as CEO of Yoast appeared first on Yoast. http://dlvr.it/Skzpg1

If you optimize your articles for similar terms, your rankings might suffer from keyword cannibalization: you’ll be ‘devouring’ your own chances to rank in Google! Especially when your site is growing, chances are your content will start competing with itself. Here, I’ll explain why keyword cannibalism can be detrimental to SEO, how you can recognize […] The post What is keyword cannibalization? appeared first on Yoast. http://dlvr.it/Sky8gm

Today, we’re making Yoast SEO 20.3 available to the world. This release comes with a long list of enhancements, bug fixes, and other improvements designed to help you improve your SEO experience. Improved highlighting in analyses One of the most significant updates in this release is an improved highlighting feature. Yoast SEO helps you quickly […] The post Yoast SEO 20.3: Better highlighter and Portuguese language support appeared first on Yoast. http://dlvr.it/Skt2cQ

HTTP status codes, like 404, 301, and 500, might not mean much to a regular visitor, but they are incredibly important for SEO. Not only that, search engine spiders, like Googlebot, use these to determine the health of a site. These status codes offer a way of seeing what happens between the browser and the server. […] The post HTTP status codes and what they mean for SEO appeared first on Yoast. http://dlvr.it/SkdyrP

Once upon a time, there was a young girl named Wende. She was incredibly intelligent, yet she had a hard time learning things by heart. No matter how hard she tried, she couldn’t memorize the planets of the solar system. One day, she asked her teacher what she should do. In response, he told her […] The post What is storytelling and why should you use it? appeared first on Yoast. http://dlvr.it/SkbFRR

We take security seriously at Yoast and continually look for potential threats and vulnerabilities that could affect our products and customers. That’s why we were alarmed when security firm WordFence found XSS vulnerabilities in another SEO plugin. After carefully reviewing the issues, we found a similar but less severe vulnerability in Yoast SEO, which we […] The post Proactive security fixes in Yoast SEO (update to v20.2.1) appeared first on Yoast. http://dlvr.it/SkSs1y

At Yoast, we believe that the best SEO strategy is a holistic approach. With a holistic approach, SEO has a lot of “teammates” that have to work together. Simply optimizing your page titles isn’t enough. You also need to work on aspects like site speed, great content, and user experience (UX). In this post, we’ll […] The post Where SEO and UX meet on your site appeared first on Yoast. http://dlvr.it/SkChxR