SEO and Internet Marketing

You’ve got your Shopify store up and running, so now it’s time to welcome that traffic! Just roll out the red carpet and get those customers rummaging through the virtual shelves. Easy, right? Getting decent traffic is the hardest part of running an online store. Luckily, SEO can help you bring a steady stream of […] The post 7 tips to get more traffic to your Shopify store with SEO appeared first on Yoast. http://dlvr.it/Swkdl1

Ever felt that some of your keywords don’t perform as well as before? And are you wondering why other companies outrank you in Google? Then it might be smart to do a quick competitive analysis. Because in most cases, it’s not necessarily your site that’s performing worse; it’s other sites doing better. Luckily, if you […] The post Benchmarking SEO: Do a competitive analysis appeared first on Yoast. http://dlvr.it/Swh3cT

A redirect happens when someone asks for a specific page but gets sent to a different page. Often, the site owner deleted the page and set up a redirect to send visitors and search engine crawlers to a relevant page — a much better approach than serving them annoying, user-experience-breaking 404 messages. Redirects play a […] The post 6 questions about redirects for SEO appeared first on Yoast. http://dlvr.it/SwRJj7

Hot on the heels of our AI release comes Yoast SEO 21.2. Always committed to helping businesses grow and attract more traffic, this new release is packed with enhancements and fixes to improve your experience and site’s SEO. Find out more! What’s new? The update to our sidebar is particularly interesting in the 21.2 release […] The post Yoast SEO 21.2: An updated sidebar appeared first on Yoast. http://dlvr.it/SwLY8j

Nowadays, it seems everyone and their mother have an online store. Platforms such as WooCommerce and Shopify make it easy to start one, so why not? But creating a shop doesn’t equal success. There are many moving parts before you can celebrate sale after sale. One of those is writing great product descriptions. Why improve […] The post 7 ways to improve product descriptions in your online store appeared first on Yoast. http://dlvr.it/Sw40L9

To get search engines to fully understand your site, you need structured data in the form of Schema.org. This guide helps you on your way. The post Structured data with Schema.org: the ultimate guide appeared first on Yoast. http://dlvr.it/SvnRcq

Today, there’s a constant demand for more efficient and effective SEO practices. Keeping this in mind, we’re constantly updating and refining the features of Yoast SEO. One of our key milestones was the release of Yoast SEO 21.0, where we revealed a pioneering generative AI to redefine SEO optimization. In our next release, Yoast SEO […] The post Yoast SEO 21.1 brings even more improvements appeared first on Yoast. http://dlvr.it/Svfkzh

Having great product pages is important for your sales. After all, it’s where people decide to click that buy button. Besides optimizing your product pages for user experience, you also want to make sure these pages work for your SEO. You might think this is obvious. That’s why we’ll show you a few less obvious […] The post Product page SEO: 5 things to improve appeared first on Yoast. http://dlvr.it/SvczQj