SEO and Internet Marketing

Visibility on Google’s search results can make or break a business’s success. Generative artificial intelligence (AI) has emerged as a valuable ally for ecommerce companies seeking to enhance their online presence. Discover how generative AI can help your WooCommerce products stand out on search engine results pages. Generative AI: A business’s secret weapon Picture yourself […] The post Use generative AI to make products stand out in search appeared first on Yoast. http://dlvr.it/SzXLBy

Accessibility helps you open up your content to a wider audience, so more people are able to access your site. A great resource to help get you started is this list of accessibility checks made by the World Wide Web Consortium (W3C). In this post, we’ll highlight a few important checks, so make sure you […] The post Optimize your site with the accessibility checklist appeared first on Yoast. http://dlvr.it/SzTrg9

Yoast SEO 21.6 helps you rethink how you approach search engine optimization. With the power of generative AI integrated into our SEO tools, crafting compelling titles and meta descriptions was never faster or more effective. We added generative AI to Yoast SEO a while back, but now you can also improve your products in WooCommerce […] The post Yoast SEO 21.6: Generative AI now available for WooCommerce SEO appeared first on Yoast. http://dlvr.it/SzQ6Q0

Black Friday is right around the corner and at Yoast, it’s time for the biggest sale of the year! Starting right now, you can get all our products at a 30% discount. This sale only lasts a few days, so make sure to grab your chance right away. Not only will you benefit from the […] The post Black Friday sale: 30% discount on all Yoast products! appeared first on Yoast. http://dlvr.it/SzCnm5

While we live in a video world, blogs aren’t going anywhere. As Cindy points out in her post about the future of blogging in a video-obsessed world, there’s still space for blogs and written content in a world dominated by short-form videos. As TV hasn’t precipitated the demise of books or newspapers, there is room […] The post Integrating your video strategy with your blog strategy  appeared first on Yoast. http://dlvr.it/SzBTV2

If you search for a specific company, you’ll likely see a big block of information on the right (sometimes the top) of your screen. That’s Google’s Knowledge Graph. This block – also known as the Knowledge Graph Card or Panel – contains relevant, context-specific information regarding your search, powered by the Knowledge Graph. If you […] The post What is Google’s Knowledge Graph? appeared first on Yoast. http://dlvr.it/Sz7zND

Online search has become an integral part of our lives. When someone pulls out their phone to do an online search, you want your website to show up first. Because your place in the results can literally mean the difference between hundreds or thousands of dollars. But do you have any chance of showing up […] The post Do a few companies have a monopoly on the search results? appeared first on Yoast. http://dlvr.it/Sywt5k

Maintaining a blog is about more than just writing a bunch of blog posts. You should develop a strategy and plan your content – especially if you’re writing with multiple authors. You should also interact with your audience and respond to their comments. In this post, I’ll explain the importance of content planning and give […] The post Content planning for a (growing) blog: 6 easy-to-use tips appeared first on Yoast. http://dlvr.it/Syslr1

You want your content to rank. We understand! But you have to be careful that you don’t go overboard in your optimization strategies. So what is the difference between SEO and over-optimization? And how do you recognize an over-optimized website? In this post, we will answer both questions! What is over-optimization? We believe that a […] The post Is my website over-optimized? appeared first on Yoast. http://dlvr.it/SyqL6S

Thanks to AI, search is very much on the move. Generative AI can help us do more in search engines, as Google shows in its Search Generative Experience (SGE). This experimental addition to the search engine gives us a glimpse of the future of search. Let’s take a look and see what it entails! What […] The post Search evolved: Exploring the AI-powered world of Google’s SGE appeared first on Yoast. http://dlvr.it/SycN1C

At Yoast, we like to say: “Content is king”. But what does that mean? In short, it means you need content to rank. But not just any content. It needs to be meaningful and original. In this SEO basics post, we’ll explain why you need content to make your site attractive for visitors. We’ll also […] The post What is thin content? appeared first on Yoast. http://dlvr.it/SybFNC

Great SEO forms the foundation of your online store, setting the stage for increased visibility and traffic. Yet, the real magic happens when you blend this with a strong content marketing strategy for your online shop. This is where you transform casual clicks into a captivated audience, ready to explore what your online shop has […] The post 7 content marketing strategies for your online shop appeared first on Yoast. http://dlvr.it/SyWxTW

Exciting times are ahead for WordPress users! The upcoming WordPress 6.4 update is on the horizon, and it’s bringing some interesting features and enhancements. WordPress 6.4 is planned to be released on November 7th, 2023. So, what can you expect from this release? From a brand-new theme to make your site shine to several blocks […] The post WordPress 6.4: A sneak peek at what’s coming up appeared first on Yoast. http://dlvr.it/SyKFKG

Nowadays, it’s easy to run a blog. Simply head to your generative AI tool of choice, insert a prompt, and you’re good to go. But is it really that simple? Spoiler: no. Generated content isn’t as original as something you’ve written yourself. And there’s another thing AI doesn’t take into account: accessibility.  With over 100 […] The post Why accessibility is important (in the time of AI) appeared first on Yoast. http://dlvr.it/SyGng8