SEO and Internet Marketing

To get traffic, you need people willing to visit your site. To get them to visit your site, you need to know what they are looking for, which words they use, and what type of content would fit their intent best. In short, you need a keyword strategy. In this SEO Basics article, we’ll take […] The post What is a keyword strategy? appeared first on Yoast. http://dlvr.it/T0jjFx

Website menus are one of those things you take for granted — until you encounter a really bad one. In the ideal scenario, users get an instant overview of what a site has to offer, and they can reach all the important stuff with just one or two clicks. In the worst case, users end […] The post Make a great website menu for your users and SEO appeared first on Yoast. http://dlvr.it/T0ht3t

Step into 2024, where SEO is on the brink of transformation. This post offers a deep dive into the minds of four SEO experts at Yoast. Each expert sheds light on the impact of the changes they see happening. Explore their collective wisdom as they dissect the future of search, the evolving challenges of engagement, […] The post SEO in 2024: Four insights from Yoast SEO experts appeared first on Yoast. http://dlvr.it/T0SZLS

When we talk about SEO for WordPress, we often talk about creating the right slug for a page. Of course, we’re not talking about the slimy creature that eats your plants. So, what is this ‘slug’ then? And why should you optimize it? In this post, we’ll explain all you need to know about it. […] The post What is a slug and how to optimize it? appeared first on Yoast. http://dlvr.it/T0Pl7C

The last year has seen loads of exciting developments when it comes to AI. With all these developments, we’ve seen new tools powered by AI pop up left and right. Tools that can help with loads of different things. From writing to keyword research to fact-checking, AI seems to be at home in all markets. […] The post The top 8 AI tools that will elevate your SEO game appeared first on Yoast. http://dlvr.it/T0MH35

We’re in the smartphone era, which means a large part of your audience will use your site via mobile. So, what does this mean? Do you need to write differently if you’re copywriting for a ‘mobile’ audience? In this post, we’ll share some useful tips on how to write awesome texts that are great for […] The post Copywriting for mobile appeared first on Yoast. http://dlvr.it/T08NYM

Google has announced a couple of updates to its Schema structured data support. These enhancements will improve discussion forums, profile pages, and organizations’ appearance in search engine results pages. Let’s review these changes. You’ll see how the Yoast SEO Schema framework can help you leverage them to their fullest potential. About the discussion and profile […] The post Yoast SEO helps you navigate all Google Schema updates appeared first on Yoast. http://dlvr.it/T08NLC

Using transition words in your writing can help you enhance the readability of your content. They help your text flow, and show readers the relationship between phrases and paragraphs. That’s why the readability checks in Yoast SEO provide feedback on your use of transition words. But what are transition words, and why are they so […] The post Transition words: why and how to use them appeared first on Yoast. http://dlvr.it/T06BYF

Ready to elevate your website’s SEO to new heights? Yoast SEO 21.7 has plenty of enhancements designed to give you the edge you need to thrive online. We’re also launching a new version of WooCommerce SEO, with an option to import and export global identifiers for your online store! Find out more about these great […] The post Yoast SEO 21.7: Global identifiers in WooCommerce SEO appeared first on Yoast. http://dlvr.it/T02HN3

Finding specific data on Google can be akin to searching for a needle in a haystack. Thankfully, Google’s search operators are here to transform your quests for knowledge into efficient and targeted searches. When used skillfully, these specialized commands can drastically reduce time spent sifting through irrelevant results. It can also help in your SEO […] The post Mastering Google Search: Using search operators for SEO appeared first on Yoast. http://dlvr.it/SzrRCJ

You’re driving, so you can’t use your phone. But you really need to know when the next Marvel movie is coming out. What do you (and 52% of people) do? You use voice search! Voice search, or voice-to-text search is supposedly the next big thing. Let’s find out if that’s true, and if it’s good […] The post Voice-to-text: The future of search? appeared first on Yoast. http://dlvr.it/SzpfVy

Not sure why you’re not ranking #1 for your focus keywords in Google? You might be making one of the mistakes a lot of site owners make. We see it happen a lot. From small local businesses to big corporate ones, lots of websites forget a few important things. Here, we’ll give you an overview […] The post 6 common SEO mistakes and how to avoid them appeared first on Yoast. http://dlvr.it/Szm856