SEO and Internet Marketing

“Always be available”. That’s common advice for online businesses. After all, you don’t know who might be awake and browsing your site. Having a website makes this easy, and using automated bots for your customer service makes it even easier. That’s why conversational commerce has grown so popular. But is this a good development? Or […] The post Is conversational commerce really the future? appeared first on Yoast. http://dlvr.it/T3Qs46

The art of content creation has become increasingly sophisticated. The key to standing out is to produce high-quality content. You should craft it precisely, making it both engaging for readers and friendly to search engines. This is where AI-powered content generation tools like ChatGPT, Bing CoPilot and Google Gemini come in, offering efficiency and creativity. […] The post Perfect prompts: 10 tips for AI-driven SEO content creation appeared first on Yoast. http://dlvr.it/T3Nxfp

What is the most important part of a post? The first paragraph! It’s the introduction of your article, and tells your audience what your post is about. But the first paragraph is also important to Google. That’s why you should give it extra attention. In this blog post, we’ll explain why an SEO-friendly introduction is so important, and give practical […] The post How to write an SEO-friendly introduction for a blog post appeared first on Yoast. http://dlvr.it/T34XJC

In our most recent update, Yoast SEO 22.1, we are pleased to announce significant enhancements in our generative AI features. This improvement allows our Yoast SEO Premium customers to benefit from more advanced AI-generated meta descriptions and titles. This also means that you, our customers, will benefit from better support for languages other than English. […] The post Yoast SEO 22.1: AI update and better language support appeared first on Yoast. http://dlvr.it/T30RzZ

SEO is a HUGE thing – and who doesn’t love a checklist? Although SEO work is never done, there are many things you can simply cross off the list to ensure you’re optimizing your website not just for people but for Google as well. Want to work on your site’s SEO? Check out these things so […] The post The SEO checklist for beginners appeared first on Yoast. http://dlvr.it/T2pPDV

Have you not thought about your website in a while? Or are you just not sure where to start when it comes to optimizing your pages? No worries. We are here to help you revive your website through the power of SEO! And make you fall in love with your website all over again. Because […] The post How to rekindle the love for your website through SEO appeared first on Yoast. http://dlvr.it/T2ls3J

The paragraph length check in Yoast SEO (for WordPress or Shopify) tells you to write shorter paragraphs when they are too long. But why is this important? What does a good paragraph even look like? And lastly, what should you do to keep your paragraphs concise? Let’s explore! Why your paragraphs shouldn’t be too long Properly sized […] The post Paragraph length check: Why and how to write shorter paragraphs appeared first on Yoast. http://dlvr.it/T2jGlj

SEO is all about creating a great experience for people visiting your website, or seeing your snippet in the search results. That’s why a lot of your SEO efforts will likely be focused on things like content, UX and pagespeed. Efforts that help you optimize your page or website overall. As they should be! They […] The post A successful link building strategy in 6 steps appeared first on Yoast. http://dlvr.it/T2WCwp

You might have been hearing more and more about it in the last few years: inclusive language. But what do people mean by it exactly? Is it a new thing? And why should you think about it when writing web copy? Find the answer to all of these questions in this post. We’ll do some […] The post What is inclusive language? appeared first on Yoast. http://dlvr.it/T2WChK

One of the things you can do to present your local business better in search results is Schema.org data for rich snippets. Adding structured data to your site can help search engines understand your business and how it performs. For this reason, you must add your NAP details, store/location map, reviews, and images. Find out […] The post Local business listings with Schema.org structured data appeared first on Yoast. http://dlvr.it/T2WCLT

Recently, Google announced an update on how it uses business details in search. To help you make the most of that, we are happy to announce Yoast SEO 22.0, which expands support for Organization structured data. Here, you’ll find how we help Google understand everything about your company. Expanded support for Organization schema Yoast SEO […] The post Yoast SEO 22.0: Supporting Organization schema appeared first on Yoast. http://dlvr.it/T2P51q