SEO and Internet Marketing

As Google rolls out its new AI Overviews, SEO professionals and website owners must adapt to these changes to maintain and improve their search rankings. Google’s AI Overview, powered by the advanced Gemini model, integrates generative AI into the SERP. It provides users with summarized answers to complex queries at the top — well above […] The post AI Overviews by Google and how Yoast SEO helps you prepare appeared first on Yoast. http://dlvr.it/T7gnSD

Ready to reach for the stars with your Shopify online store? This Shopify SEO ultimate guide will tell you what you need to do to get there. The post Shopify SEO: the ultimate guide appeared first on Yoast. http://dlvr.it/T7cZ1v

Why is email marketing an important element of your marketing strategy? Because it’s a great tool to create and nurture a dedicated audience. Plus, it’s relatively easy to set up. In this post, we’ll discuss the basics of email marketing, and give you a few practical tips on how to get started. The 4 benefits of email […] The post The basics of email marketing appeared first on Yoast. http://dlvr.it/T7Z5ZY

SEO is crucial for any online store. One key aspect that Yoast SEO needs to help you improve the SEO of your product pages is a focus keyphrase. This guide will help you find and fill in the proper focus keyphrase using Yoast SEO. Understanding the focus keyphrase The focus keyphrase is the main keyword […] The post Using the focus keyphrase for product pages in Yoast SEO appeared first on Yoast. http://dlvr.it/T7WWzR

Google Search Console (GSC) is a powerful tool for site owners. It helps you monitor and maintain your site’s presence in the SERPs. One of the common issues you might encounter is the “Crawled — currently not indexed” status. This message means that Google has crawled your page but hasn’t indexed it. As a result, […] The post What is ‘Crawled – currently not indexed’ in Search Console? appeared first on Yoast. http://dlvr.it/T7KM3s

Artificial intelligence (AI) continues to reshape how we interact with information. Google introduced AI Overviews in its search engine yesterday, marking a new milestone. These new features promise to enhance user experience by providing quick, comprehensive answers to complex queries. However, they also raise important questions about the future of content creation, monetization, and information […] The post Are Google’s new AI Overviews the future of search? appeared first on Yoast. http://dlvr.it/T6x9Xt

SEO can be explained as any effort you make to improve your website. But did you know there’s an important distinction between on-page and off-page SEO? Optimizing your website is called on-page SEO and includes things like site structure, content and speed optimization. Off-page SEO entails, among other things, link building, social media, and local […] The post What is off-page SEO? appeared first on Yoast. http://dlvr.it/T6tV8X

Having awesome products is why people would shop in your Shopify store. But there are many options to get people to notice those amazing products. One of those is content marketing, and then specifically blogging. This article will give practical tips on improving your Shopify store’s blog posts. Main reasons to publish blog posts on […] The post How to write better blog posts for your Shopify store appeared first on Yoast. http://dlvr.it/T6cJ7W

Exciting news! Yoast SEO for Shopify’s latest update brings a brand new dashboard feature. Say hello to the Optimization overview – a pre-made priority list for your store’s SEO. Get a quick bird’s-eye view of your store’s performance and know exactly where to optimize first! We’ve also fine-tuned the sidebar menu for smoother navigation and […] The post Yoast SEO for Shopify receives a brand new overview page appeared first on Yoast. http://dlvr.it/T6XVkT

Beyond getting visitors to your site, you have the crucial task of converting them into engaged customers—whether they sign up for a newsletter, complete a contact form, or make a purchase. A/B testing, also called experimentation, is an important tool to maximize the value of your organic (and paid) traffic and grow your business. But […] The post How to get more value from site visitors with A/B testing appeared first on Yoast. http://dlvr.it/T6Wp3n