SEO and Internet Marketing

There’s a new kid in town, and it’s one you want to be friends with: OSO. It stands for organic search optimization, and with the Search Generative Experience rolling out, this acronym is one you should pay attention to. It’s not here to replace our good old SEO. But it does want to change your […] The post Is OSO, organic search optimization, the new SEO? appeared first on Yoast. http://dlvr.it/T8srrJ

In this post, we want to go into the importance of upgrading your PHP if you are using an older, unsupported version. This is crucial when it comes to the security and speed of your website. So don’t click away just yet, because we have an important update regarding Yoast SEO, Yoast SEO Premium, and […] The post Getting your hosting into shape and why you need to update unsupported versions of PHP appeared first on Yoast. http://dlvr.it/T8m6rl

XML sitemaps are essential for every site’s SEO strategy and are a big part of our core Yoast SEO product. Both Google and Bing have recently renewed emphasis on properly using the lastmod (last modified) tag in XML sitemaps. The leading search engines now advise site owners to use this feature properly for better crawling […] The post Google and Bing stress the importance of lastmod in XML sitemaps appeared first on Yoast. http://dlvr.it/T8SF4g

In the SEO universe, paradigm shifting insights can suddenly appear out of nowhere, like a decloaking warbird a little too close to the neutral zone, catching even the most seasoned captains by surprise. The recent Google API leak has sent such a shockwave through the SEO quadrant, igniting intense discussions and debates within the community. […] The post The Google Leak: insights and implications for SEO best practices appeared first on Yoast. http://dlvr.it/T8F6nq

Google has many interesting free tools, but two important ones for helping you improve your site are Search Console and the Rich Results Testing Tool. Search Console helps you get a general feel for how your site is doing in the SERPs, plus keep an eye on any errors to fix and improvements to make. […] The post Optimize for rich results with the Rich Results Testing Tool appeared first on Yoast. http://dlvr.it/T8BdxM

At Yoast, we talk a lot about writing and readability. We consider it an essential part of SEO. Your text needs to be easy to follow and it needs to satisfy your users’ needs. This focus on your user will help your rankings. However, we rarely talk about how search engines like Google read and […] The post How does Google understand text? appeared first on Yoast. http://dlvr.it/T7nK2k