SEO and Internet Marketing

The SEO community has been buzzing following the release of internal Google documents, revealing more details about how author and publisher entities influence search rankings. These insights help you strategically optimize your author and publisher profiles. This article will explore these entities and give you some actionable strategies to incorporate their optimization into your existing […] The post Elevating author and publisher entities in SEO appeared first on Yoast. http://dlvr.it/TB4YP3

In a happy yet surprising move, Google has announced it will not be phasing out third-party cookies as previously planned. This decision has significant implications for website owners, digital marketers, and SEO practitioners, particularly those using tools like Yoast SEO to optimize their WordPress sites. Here’s a closer look at what this means for Yoast […] The post Google’s reversal on third-party cookies: what it means for you appeared first on Yoast. http://dlvr.it/TB1Dnc

Introduction Exploring opportunities in affiliate marketing and online courses has become a popular way to unlock financial freedom through freelancing. With the rise of the digital age, more and more individuals are turning to freelancing as a means to supplement their income or even replace their traditional 9-5 job. Utilizing freelancing in e-commerce, dropshipping, and blogging has opened up a world of possibilities for those looking to take control of their financial future. Benefits of freelancing Freelancing offers flexibility for multiple income streams, allowing individuals to work on various projects simultaneously and diversify their earnings. This can be particularly beneficial for those looking to boost their financial growth and stability. Affiliate marketing and e-commerce are two areas where freelancers can see significant financial gains, as these industries continue to expand and evolve. Choosing the right freelancing platform Choosing the right freelancing platform i

Today, you have to think beyond simply ranking high on search engines. Users want more than just a simple website visit. Your visitors and customers are looking for an engaging experience. Search Experience Optimization (SXO) can help provide this. This merges SEO with user-centric design to help you attract visitors and keep them engaged. The […] The post What is Search Experience Optimization (SXO)? appeared first on Yoast. http://dlvr.it/T9mqr6

WordPress 6.6 is here and it comes with a suite of new features and improvements. Features that will give you more control over the look of your website, peace of mind when auto-updating plugins, and introduce you to some improved workflows. Here’s a sneak peek into the key highlights of this release. Page previews in […] The post WordPress 6.6: The 6 highlights in this release! appeared first on Yoast. http://dlvr.it/T9jj2f

AI models can generate astonishingly creative content. However, their outputs can become cliched, unpredictable, and problematic without proper guardrails. How can we harness their potential while maintaining control? In this article, we’ll show you what you can do to provide guardrails for your AI chatbot. Thanks to these techniques, you can ensure its creative outputs […] The post Curbing AI creativity: How to provide effective guardrails appeared first on Yoast. http://dlvr.it/T96VcF

Social media can be a great tool for your business and your SEO, because it can help drive traffic to your website. That’s why it’s good to keep an eye on new social media platforms, like Threads. So, is it worth it to invest your time in Threads? Or should you focus your efforts on […] The post Should your business start using Threads? appeared first on Yoast. http://dlvr.it/T947JR