SEO and Internet Marketing

AI-powered search tools like SearchGPT have sparked both excitement and concern among SEOs. Recently, industry prognosticators have expressed fears about AI-driven tools undermining traditional traffic sources. They worry that widespread adoption of these tools will divert so much traffic away from previously profitable websites that the decline in visibility will “unalive” those sites completely. It’s […] The post No, AI-powered search is not built on theft: debunking misconceptions appeared first on Yoast. http://dlvr.it/TCWxnM

The summer has just ended. Should you already start preparing for Black Friday and the holiday season? Yes! They’re the biggest sales of the year, and ranking in Google is something you take time to do. It’s never too early to start getting your deals ready. So, if you have an online shop or an […] The post Black Friday & holiday season SEO 2024: 10 tips to start preparing! appeared first on Yoast. http://dlvr.it/TCVmcW

Staying on top of things and beating your competitors means staying on top of trends and consumer behavior. Over the years, Google quietly developed a tool that has become a staple in many SEO toolkits: Google Trends. This tool provides invaluable insights into what people are searching for. The latest update of Google Trends brings […] The post Mastering Google Trends to improve your SEO appeared first on Yoast. http://dlvr.it/TCFNKc

Even if you’re a new or experienced business owner, you can’t ignore the impact of social media on your business. It’s great for marketing, brand awareness, and SEO. But it’s quite a hassle to keep track of your social media accounts, website, blog, and your product(s). To save you time and money, we’ll be looking […] The post Social media ads vs. organic strategy: which is better for SEO? appeared first on Yoast. http://dlvr.it/TC8hVK

In a landmark ruling, a federal judge has declared Google a monopoly, citing the tech giant’s anticompetitive practices in maintaining its dominant position in the search engine market. This decision could have significant impacts on the search industry and digital marketing writ large, potentially reshaping the landscape for SEO strategies and paid search. As Google […] The post Google ruled a monopoly; search industry braces for change appeared first on Yoast. http://dlvr.it/TBb4nB

Today we’re welcoming Yoast AI Optimize to our family of AI features. The AI features are designed to make SEO tasks easier than ever by harnessing the power of AI. The tool is perfect for marketing professionals, freelance writers, and content strategists. This brand new feature ensures your carefully-crafted content is search engine friendly. What […] The post New feature: Introducing Yoast AI Optimize appeared first on Yoast. http://dlvr.it/TBZ399

Accessibility is still as important as ever in 2024. Not just because it makes your website accessible to everyone, ensuring you’ll be able to reach your entire audience, but also because Google thinks accessibility is important. After all, they want to provide helpful content to their users. And what’s more helpful than content that everyone […] The post Accessibility trends in 2024 appeared first on Yoast. http://dlvr.it/TBN77Q