SEO and Internet Marketing

August 1 is World Wide Web Day. On this date, back in 1989, the world wide web was born at the CERN lab in Switzerland. Something that started as a way to share knowledge between scientists, has grown out to something none of us can imagine life without. And because the web is such an […] The post Making the web better: an interview with Joost & Omar appeared first on Yoast. http://dlvr.it/RcgVV8

In our recent post about local landing pages, we explained what they are and how you can set them up. These pages can be seen as a part of local SEO, which is focused on increasing your visibility on a local level. Today I want to discuss another factor that can help you with local […] The post Local SEO: why your site should have a store locator appeared first on Yoast. http://dlvr.it/RcdLzm

Search engines are getting better and better at understanding language. Does that mean they can also understand questions? And what does that mean for the way you should write and optimize your content for questions? We’ll find out in this post! First, we’ll explore how Google understands and uses questions. Then, we’ll go into why […] The post Should you optimize your content for questions? appeared first on Yoast. http://dlvr.it/RcWzMP

Our green bullets are addictive. We get that. While they help people optimize their texts for the search engines, we don’t want people chasing only our bullets and losing track of their texts. We do want to nudge them and help get that text as SEO-friendly as possible. In this blog post, I’ll tell you […] The post Beyond exact keyword matching: optimize your text naturally appeared first on Yoast. http://dlvr.it/RcTpMl

Using the right keywords is essential in SEO. Because using the words your audience searches with, will help your posts and pages rank. That’s why we tell you to put some effort into finding the perfect keywords to optimize your articles for. So, after finding that perfect keyword, why shouldn’t you use it over and […] The post Why you should use synonyms and related keywords appeared first on Yoast. http://dlvr.it/RcCkxb

More than half of all internet traffic comes from mobile devices (fact). So if you are ignoring your mobile site, you might be missing out on on a big part of your audience. In this post, I’d liked to go over a couple of ways you can check your own mobile sites. After this post, you’ll be […] The post DIY: Test your mobile site! appeared first on Yoast. http://dlvr.it/Rc9423

How to Read Google Algorithm Updates SEO Book     •     May 24, 2020, 9:24 am Links = Rank Old Google (pre-Panda) was to some degree largely the following: links = rank. Once you had enough links to a site you could literally pour content into a site like water and have the…