SEO and Internet Marketing

Every month, our resident SEO experts Jono Alderson and Joost de Valk discuss all the latest happenings in the online world. Topics discussed range from Google’s newest updates to relevant developments with the WordPress CMS or tech news that will influence how you do your work. In the September 2021 edition of the SEO news […] The post SEO news September 2021: Page experience, internal links and much more appeared first on Yoast. http://dlvr.it/S8g1RT

Tags are very popular. On Instagram, we add tags to our posts to help people find them. However, using tags in that way on your WordPress site is devastating for your rankings. Even if you think that you’re not using a lot of them, make sure to read this post. In it, I’ll explain how […] The post Why you should stop using tags appeared first on Yoast. http://dlvr.it/S8WTdD

The pandemic made it necessary for many businesses to focus on their online presence. But even way before that, we saw a steady rise in everything moving online. So, perhaps, you want to get on board and have decided to quickly set up a website for your business. Or, you’ve decided to revive your existing […] The post What is SEO? An explanation for beginners appeared first on Yoast. http://dlvr.it/S8Rf8Y

SEO is a way to get more traffic to your website. By ranking high on Google, you attract more people to your site which leads to more sales and returning visitors. To get people to your site, you need to optimize your content for the right words. However, to increase your chances of ranking, convincing […] The post What is search intent and why is it important for SEO? appeared first on Yoast. http://dlvr.it/S882mG

Focusing on long-tail keywords is a great SEO tactic. Long-tail keywords are keywords or keyphrases that are more specific – and usually longer – than more commonly used keywords. Long-tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. They allow you to gradually get more traffic […] The post Why focus on long-tail keywords? appeared first on Yoast. http://dlvr.it/S84PVj

Is it worth your while making your text easy to read? Will it lead to higher rankings and more traffic? In simpler terms: Does readability rank? At Yoast, we’re convinced that writing in plain and understandable language can and will get you more visitors. We’ve even developed a tool to help people write readable text. […] The post Does readability rank? On ease of reading and SEO appeared first on Yoast. http://dlvr.it/S809KQ

Did you know there are millions and millions of people with trouble reading? Did you know most people would probably read something that doesn’t strain their brain? The readability of content is an important factor for the success of that content. Yoast SEO comes with several tools that will help you improve readability. Plus, in […] The post Yoast SEO 17.2: Readability helps your audience understand appeared first on Yoast. http://dlvr.it/S809Gb