SEO and Internet Marketing

What a year it has been! Big things have happened within Yoast the company as well as in our Yoast SEO plugin. In this post, I look back at a wonderfully exciting 2021! In addition, I have asked Thijs de Valk – our brand new CEO – all kinds of questions to shine his light […] The post Looking back at Yoast in 2021 appeared first on Yoast. http://dlvr.it/SGGchS

Although it also brought many good things, 2021 was a year to forget for most of us quickly. So let us take a look at next year. For most sites, SEO in 2021 is not much different from the past couple of years: you still need to improve the same, but you need to set […] The post SEO in 2022: Your chance to shine! appeared first on Yoast. http://dlvr.it/SGChwm

In the Yoast SEO plugin, you’ll find a focus keyphrase input field for every page on your site. Here, you can enter the keyword or keyphrase you’d like the page to rank for in Google. If you do, Yoast SEO will run a check on the content of that page to see if search engines […] The post How to choose the right focus keyword appeared first on Yoast. http://dlvr.it/SFwPr2

Nowadays, building an online store is easier than ever. Picking the right tool to power your new store isn’t. There are many tools out there, but for most people, the choice will be between the two market leaders: Shopify and WooCommerce. Although both ecommerce platforms have a comparable feature set, they have a different philosophy. […] The post Picking an ecommerce platform: WooCommerce or Shopify? appeared first on Yoast. http://dlvr.it/SFsC0g

Using transition words in your writing can help you enhance the readability of your content. These words help your text flow and show readers the relationship between phrases and paragraphs. That’s why the readability check in Yoast SEO provides feedback on your use of transition words. But what are they exactly? Why are they so important? […] The post Transition words: why and how to use them appeared first on Yoast. http://dlvr.it/SFZJdH

Paragraphs? Isn’t that what you get when you insert a white space after a bunch of sentences? Do you need to think about where to put that whitespace? Or can you just put one in whenever you feel like it? Well, writing correct and clear paragraphs is really important for the readability of a text. […] The post How to write clear and SEO-friendly paragraphs appeared first on Yoast. http://dlvr.it/SFR5fK

The meta description is a snippet of up to about 155 characters – a tag in HTML – which summarizes a page’s content. Search engines show it in search results mostly when the searched-for phrase is within the description. So optimizing it is crucial for on-page SEO. In this post, we’ll show you the characteristics […] The post How to create the right meta description appeared first on Yoast. http://dlvr.it/SFLpsv