SEO and Internet Marketing

We love WordPress here at Yoast. It’s not just because we make plugins for WordPress websites, but because of all the benefits and features that the platform offers. And did you know that WordPress is the most popular website platform in the world? If you’re looking to build a website, why not consider building it […] The post 10 reasons why you should use WordPress appeared first on Yoast. http://dlvr.it/SPJJgQ

Are you using YouTube to host and distribute your videos? Then one of the main ways you’ll want to drive views is through search. Not just search within YouTube itself, but Google search as well. In this post, we’ll go over the five core YouTube metrics you should be looking at on a regular basis […] The post The 5 most important YouTube metrics for SEO appeared first on Yoast. http://dlvr.it/SPDrK6

As a business owner, you probably know that social media is a very powerful marketing tool. Nowadays, it’s the best way to reach the younger generations. But it’s also a chance for you to get more personal with your customers, show them behind the scenes, and explain more in-depth about your business. That’s why it’s […] The post 10 copywriting tips for social media appeared first on Yoast. http://dlvr.it/SP01bC

It’s time to spring clean your content! Does your website have any dusty corners or content that’s been swept under the carpet? Keeping your content fresh and findable is essential for SEO. So it’s time to give your site a spring clean and tidy that content up! Just follow the four simple steps in our […] The post Clean up your old content with our SEO workout! appeared first on Yoast. http://dlvr.it/SNwNfr

Working in the software industry isn’t easy. A lot of the time, fixing bugs in software is overlooked in favor of new features and code. But, bug fixing is important. Bugs become a huge problem if they are not promptly fixed. Additionally, fixing bugs ensures that future bugs and glitches in the program are avoided. […] The post Yoast SEO 18.6: Continuing with fixes and enhancements appeared first on Yoast. http://dlvr.it/SNsnTr

Google Discover offers users a different way to search. Actually, it’s not really search — it’s queryless discovery of content that fits your preferences and interests. It suggests new content based on your search activity and interaction with the Discover app. And it learns what you like, so it can provide even better content the […] The post Google Discover: What it is and how to get your content in appeared first on Yoast. http://dlvr.it/SNdySZ

Becoming a Shopify SEO expert is on lots of people’s to-do list. Maybe you have a Shopify store of your own, and you’re wondering if you really need to hire someone to do it for you. Or perhaps you’re interested in becoming an SEO expert and hiring your services out to other Shopify store owners. […] The post How to become a Shopify SEO expert appeared first on Yoast. http://dlvr.it/SNWM04