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Brands vs Ads

Brands vs Ads
SEO Book     •     November 8, 2019, 4:16 pm
Brand, Brand, Brand About 7 years ago I wrote about how the search relevancy algorithms were placing heavy weighting on brand-related signals after Vince & Panda on the (half correct!) presumption…
Favicon SEO
SEO Book     •     January 19, 2020, 4:25 pm
Google recently copied their mobile result layout over to desktop search results. The three big pieces which changed as part of that update were URLs: In many cases Google will now show breadcrumbs…
Subscription Fatigue
SEO Book     •     February 8, 2020, 4:27 pm
Subscription Management I have active subscriptions with about a half-dozen different news & finance sites along with about a half dozen software tools, but sometimes using a VPN or web proxy across…
Revenue Quality & Leverage
SEO Book     •     March 17, 2020, 11:07 am
The coronavirus issue is likely to linger for some time. GERMANY PUBLIC HEALTH AGENCY PRESIDENT SAYS OUR ASSUMPTION IS THAT IT WILL TAKE ABOUT TWO YEARS FOR THIS PANDEMIC TO RUN ITS COURSE—…
Increasing Time on Site
SEO Book     •     April 24, 2020, 2:03 pm
Changing User Intents Google's search quality rater document highlights how the intent of searches can change over time for a specific keyword. A generic search for [iPhone] is likely to be related…

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