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The Fractured Web

The Fractured Web
SEO Book     •     April 17, 2019, 6:09 pm
Anyone can argue about the intent of a particular action & the outcome that is derived by it. But when the outcome is known, at some point the intent is inferred if the outcome is derived from a…
AMP'd Up for Recaptcha
SEO Book     •     June 30, 2019, 9:47 pm
Beyond search Google controls the leading distributed ad network, the leading mobile OS, the leading web browser, the leading email client, the leading web analytics platform, the leading mapping…
New Keyword Tool
SEO Book     •     September 14, 2019, 10:06 am
Our keyword tool is updated periodically. We recently updated it once more. For comparison sake, the old keyword tool looked like this Whereas the new keyword tool looks like this The upsides of…
Dofollow, Nofollow, Sponsored, UGC
SEO Book     •     October 24, 2019, 5:20 am
A Change to Nofollow Last month Google announced they were going to change how they treated nofollow, moving it from a directive toward a hint. As part of that they also announced the release of…
Internet Wayback Machine Adds Historical TextDiff
SEO Book     •     November 5, 2019, 7:36 am
The Wayback Machine has a cool new feature for looking at the historical changes of a web page. The color scale shows how much a page has changed since it was last cached & you can select between…

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