SEO and Internet Marketing

With over 450 million active users every month, Pinterest is a platform you don’t want to ignore as an online shop owner. According to the platform, 89% of its users use Pinterest to decide what they should buy next. So whether you’re a small business or sell all over the world, Pinterest is worth investing […] The post How to promote your products and earn money on Pinterest appeared first on Yoast. http://dlvr.it/SBTBhy

Trust is really important for users browsing content and shopping online. Fake news is a widespread problem, and phishing attacks are becoming more and more common. You might know your content is safe to use — but does Google know that, too? And what about your users? In this post, we’ll explain all about trustworthiness […] The post The T in E-A-T: What is Trustworthiness? How can you achieve it? appeared first on Yoast. http://dlvr.it/SBPqpr

Besides optimizing your product pages for user experience, you want to make sure these pages are as good as possible for SEO as well. Obviously, you might think. In this post, we’ll show you a couple less obvious — at least for most website owners — elements of product page SEO and tell you why […] The post Product page SEO: 5 things to improve appeared first on Yoast. http://dlvr.it/SBLHsp

Welcome to another recap of the Yoast SEO news webinar. It’s October and we’re fast approaching the holiday season and the end of the year. For this year, we still have two SEO news webinars planned — be sure to join us! This month, hear our experts Jono Alderson and Joost de Valk discuss topics […] The post SEO news October 2021: Multi-modal search, WordPress performance appeared first on Yoast. http://dlvr.it/SB2Vss

Need to create a 301 redirect in your WordPress site? You’ve come to the right place! We’ll show you how to set up 301 redirects using 4 different methods. Not sure if you need to use a redirect, or whether a 301 redirect is the right one to choose? No worries, we’ll explain that too. […] The post How to create a 301 redirect in WordPress appeared first on Yoast. http://dlvr.it/S9yfrx

Yoast SEO 17.4 is out today! This release comes with several fixes and enhancements for both Premium as well as free. These enhancements help database performance on larger sites by cleaning and streamlining data. In addition, we’re releasing News SEO 13.0 with a new way to pick news-specific structured data for all your background articles, […] The post Yoast SEO 17.4: Performance, web stories and News SEO appeared first on Yoast. http://dlvr.it/S9sWkD

Writing fantastic copy isn’t just a skill. It’s an art. We’ve been asking around to find the best copywriting tips from expert writers. Find out how they get started with each piece of writing, what they focus on, and how they craft their content to achieve a goal. If you write for a website or […] The post 10 copywriting tips – from experts to experts appeared first on Yoast. http://dlvr.it/S9q06z

The quality of your content is so important nowadays. By creating high-quality content you can improve your rankings, attract new people and build a strong relationship with the audience you already have. If you can show authority on a topic, this lends more strength to your high-quality content and lets users know they can trust […] The post The A in E-A-T: What does authoritativeness mean and how can you demonstrate yours? appeared first on Yoast. http://dlvr.it/S9ZCMc

Did you know Spanish is the second-most spoken native language on this planet, after Mandarin Chinese? Over 500 million people natively speak Spanish. What’s more, Spanish is the fourth-most spoken language in the world. For Yoast, millions of Spanish-speaking people use our tools to improve their websites in their markets. We like to help them […] The post Yoast SEO Premium comes with Spanish customer support appeared first on Yoast. http://dlvr.it/S9V27g

Yoast SEO is a WordPress plugin that helps your site perform better in search engines like Google. It also gives you the tools to bring your content to the highest standards of SEO and overall readability. Here, we’ll explain how our plugin helps you build the best website you possibly can! What Yoast SEO does […] The post What does Yoast SEO do? appeared first on Yoast. http://dlvr.it/S9NnqZ

Indexing is an important part of what a search engine does. Without indexing, all the pages Googlebot crawls don’t have a place to live — and the ranking systems don’t have the input they need to do their work. If Google can’t index your site it can’t appear in the search results. The basics of […] The post What is indexing in regards to Google? appeared first on Yoast. http://dlvr.it/S9KVdH

If you have ever used a search engine like Google, you’ll know that there is loads of content out there. On pretty much any topic that you can imagine. This is great for search engines, as they’re able to show relevant results for any term that people type in. It does, however, require some effort […] The post The E in E-A-T: What is expertise, why does it matter and how can you showcase yours? appeared first on Yoast. http://dlvr.it/S96Gd5

It still feels a bit like summer outside, but here we are telling you to think about Christmas or Thanksgiving. What’s up with that? Well, it’s never early enough to start planning for the most beautiful time of the year. So, if you have an online shop, please start thinking about the Christmas holiday shopping […] The post Holiday season SEO: 7 tips to start preparing! appeared first on Yoast. http://dlvr.it/S92llq

Launched just a couple of months ago, the SEO workouts in Yoast SEO Premium turn out to be a real asset for many people. The two SEO workouts we have right now, help you enhance your internal linking structure and improve the quality and discoverability of your content. In Yoast SEO 17.3, we’ve drastically improved […] The post Yoast SEO 17.3: Easier and more practical SEO workouts appeared first on Yoast. http://dlvr.it/S8xP2C

As the world’s second-biggest search engine (after Google), and the world’s second-biggest social network (after Facebook), YouTube can be an incredibly valuable marketing investment for almost every business. The key to getting a consistently high number of views is to create a channel with a compelling offering. But unfortunately, very few businesses succeed in this […] The post What makes a great YouTube channel? appeared first on Yoast. http://dlvr.it/S8vW1p