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The E in E-A-T: What is expertise, why does it matter and how can you showcase yours?

If you have ever used a search engine like Google, you’ll know that there is loads of content out there. On pretty much any topic that you can imagine. This is great for search engines, as they’re able to show relevant results for any term that people type in. It does, however, require some effort […] The post The E in E-A-T: What is expertise, why does it matter and how can you showcase yours? appeared first on Yoast.
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