SEO and Internet Marketing

It’s November, Black Friday has been and gone, but forget the sales — the best things in life are free. Just like our monthly Yoast SEO news webinar! Ready for a recap? We’ve got loads of SEO updates and industry news to spoil you with, so get comfortable and dive in. Sign up for our […] The post SEO news November 2021: A core update, new Google Maps features, and the future of SEO appeared first on Yoast. http://dlvr.it/SDV9ZP

When you started your business, what were the first steps you took to establish yourself in the market? You probably thought of a name and created a logo to go with it. Who knows, maybe you also created a few social accounts to introduce your business to potential customers right away. But like most businesses, […] The post Our new workout helps Google understand your site! appeared first on Yoast. http://dlvr.it/SDT0ww

These past couple of months, we’ve brought you several innovative SEO workouts. Our workouts help break down specific SEO tasks so that you can follow a step-by-step process to fulfill these tasks. They are easy and practical, targeted at getting your work done without issue. In Yoast SEO 17.7, we’re introducing a new configuration workout […] The post Yoast SEO 17.7: Introducing a free configuration workout appeared first on Yoast. http://dlvr.it/SDT0tl

It’s Cyber Monday, and the Yoast Black Friday deals are still going strong! Did you already claim your 30% discount on any of the Yoast products? If not, hurry! Your time is running out! Ready to go green? Do you want those red bullets to turn all green and outrank your competitors in Google? And are you looking to save […] The post Cyber Monday sale at Yoast: 30% discount on all products! appeared first on Yoast. http://dlvr.it/SDPQQf

It’s Black Friday weekend and at Yoast, our Black Friday is all about going green. Getting those bullets green and getting that green, organic traffic to your site. Why is organic traffic so important? And why will organic search and SEO continue to be important in the future? Isn’t it much easier to advertise in […] The post Organic Search vs Pay Per Click advertising: go sustainable with our Black Friday sale! appeared first on Yoast. http://dlvr.it/SDLSHz

This year’s Black Friday sale at Yoast is all about going green. Getting green bullets in order to outrank those competitors in the search engines! And, going green also has to do with sustainability. How do you keep doing SEO in an efficient and successful way? How do you keep ranking in the long run? If you’re not in it […] The post Black Friday sale weekend: Go green with sustainable SEO appeared first on Yoast. http://dlvr.it/SDJ1r9

BOOM! It’s Black Friday and that means the Yoast Black Friday deals are here! It’s the biggest sale of the year! Are you ready to go green? Buy Yoast SEO Premium or one of the other Premium plugins and benefit from a whopping 30% discount! And because we’re focusing on sustainability this year, Yoast will plant one tree for every sale that we make during […] The post Black Friday sale at Yoast: 30% discount on all products! appeared first on Yoast. http://dlvr.it/SDF8Tq

Let’s go! The Black Friday sale at Yoast has started! Buy Yoast SEO Premium, the #1 WordPress SEO plugin, or one of our other premium plugins now and get a whopping 30% discount! Now is the time to put some extra love and attention into your site! Give your website the love it deserves and […] The post Black Friday weekend sale: Yoast goes green appeared first on Yoast. http://dlvr.it/SDBwMW

Once you finish a Yoast SEO academy training course, you get a shiny certificate of completion and a badge you can embed on your site or share on social media. This way, you can let everyone know about your newly acquired SEO expertise. Awesome! But how useful is an SEO certification, really? Does it make […] The post SEO certification: How can you get it and why should you? appeared first on Yoast. http://dlvr.it/SD7Tl8

When you’re doing SEO, it’s because you want your pages to rank in Google. You will have picked out one or more keywords to optimize your pages for, but ranking for those keywords is just a tiny part of the story. In reality, you could be ranking for queries you don’t even know about! In […] The post What queries are you ranking for, and with which pages? appeared first on Yoast. http://dlvr.it/SD3w3Z

People often ask us to explain what makes a good website. Whether we have a list of elements that a great site should have. Unfortunately, there isn’t an easy, one-size-fits-all answer to this. As in many things SEO, the answer is: it depends. What kind of site do you have and what do you want […] The post What makes a good website? appeared first on Yoast. http://dlvr.it/SCmH7y

Do you have an old website that’s seen better days? Or a site that’s been offline for a few years? In this post, we’ll explain what you should check to get it up to modern standards, and how to update your SEO at the same time. We’ve tried to cover all the main things you […] The post Got an old website? Update it and refresh your SEO appeared first on Yoast. http://dlvr.it/SChhm5

Yoast SEO 17.6 is out today. This new release brings several fixes and enhancements to improve how the plugin works. We’re getting it ready for the upcoming WordPress 5.9 release and we also included a great new feature for the News SEO add-on: a new way of generating XML sitemaps for news sites. News SEO […] The post Yoast SEO 17.6: Fixes, and new XML sitemaps in News SEO appeared first on Yoast. http://dlvr.it/SCbMlD

It’s a topic that remains up for discussion: SEO-friendly URLs. Should you include the category? Do you want to keep the URL as short as possible or is there room for extras? Is it smart to stuff your URL with keywords? First of all, it’s good to know that the best practices for SEO-friendly URLs […] The post Best practices for SEO-friendly URLs appeared first on Yoast. http://dlvr.it/SCYZ3c

If you’ve been working on your website for a couple of years, chances are that your website has become a giant collection of posts and pages. When writing a post you might find out you’ve already written a similar article (maybe even twice) or you might get a feeling that you’ve written something related that […] The post Content maintenance strategy: 6 tips for a cleaner website appeared first on Yoast. http://dlvr.it/SCLCnT

Site Kit is an official Google plugin designed for WordPress. It brings together a collection of Google tools to manage and optimize your site. It’s easy to use, even if you don’t have a lot of technical knowledge. So if you’ve ever wanted to check things like which of your pages gets the most visitors, […] The post What is the Google Site Kit plugin? appeared first on Yoast. http://dlvr.it/SCGp4y

Google keeps getting better at handling near me searches. Needless to say, mobile is the de facto way for most people to search for businesses and products — especially while out and about. Location-based ‘everything’ needs to be taken into account while optimizing the mobile and local SEO for location-dependent businesses. It’s clear that Google […] The post How ‘near me’ searches can help your local SEO appeared first on Yoast. http://dlvr.it/SCC7wC

As of last week, Thijs de Valk is Yoast’s new CEO. Thijs used to be the Chief Commercial Officer at Yoast. He’s very excited to start this new role of leading the company. Marieke van de Rakt, former CEO and founder of Yoast SEO academy, will be focusing mostly on content marketing as Creative Marketing […] The post Yoast has a new CEO: Thijs de Valk appeared first on Yoast. http://dlvr.it/SC9SbW

Having an accessible website means that more people can use your website and the information that you share. There are a couple of checks you can do yourself before publishing an article to make sure your article can be read and understood by as many people as possible. Did you know Yoast SEO and the […] The post Writing accessible content: 4 checks you can do with Yoast SEO and the block editor appeared first on Yoast. http://dlvr.it/SBvJ2l

There is so much you can do to optimize your online shop, whether it’s for users or for Google. To help you cover all your bases, we’ve written this ecommerce checklist to help you. It doesn’t cover absolutely everything, but if you at least start by optimizing all the aspects in this post, you will […] The post Ecommerce checklist: 30 tips for a better online shop appeared first on Yoast. http://dlvr.it/SBqm2w

In Yoast SEO 17.5, we’re proud to announce a new language getting full language support: Greek! Greek users can now use our cutting-edge language analysis tools to write better content for their readers. This includes the invaluable word forms features, where we take different grammatical forms of your keyphrase into account, making the process of […] The post Yoast SEO 17.5: Full Greek language understanding appeared first on Yoast. http://dlvr.it/SBmDgm